Am I not a scammer? Even cautious people can be fooled by clever scam email wording: Visa study
Visa’s research report “Fraudulese: The Language of Fraud” tops “won”, “free gift”, “exclusive discount”, and “get it now” To
San Francisco November 16, 2022
Online scams lurk everywhere in our daily lives. As the year-end and New Year holidays approach, criminals are eagerly waiting for your guards to loosen. Whether at work or on the go, there are many ways to try to obtain personal information by using invitations such as “I will give it to you for free” or “Call me now/Check it out now” by phone, text message, or computer email. increase. People are caught in a barrage of fake words like this.
Visa’s (NYSE:V) new research report, Fraudulese: The Language of Fraud, released today, finds that even the most tech-savvy consumers are unaware of scams, making them vulnerable to cybercriminals. It turned out to be a gap. While nearly half say they are confident they won’t fall for scams, 73% tend to miss key points in digital communications.
There are deception methods everywhere on the Internet, such as inspection notices pretending to be from a power company, winning e-mails from your favorite shops, and even job offers that make you think you’ve been hired by a large company. Last year alone, Visa prevented 122 million fraudulent transactions, worth $7.2 billion, before they hurt consumers.
“In a digital-first world, knowing the language of fraud is becoming increasingly important. Criminals are using more sophisticated and diverse language, and anyone can be deceived,” said Visa. Chief Risk Officer Paul Fabara said. “Raising awareness of fraud language is an important part of our consumer protection efforts and uncovering common language used by fraudsters helps prevent crime around the world.”
Earlier this year, we commissioned a UK researcher to conduct the first linguistic analysis of the text texts used by criminals as part of our efforts to educate consumers about deceptive phrases. The study found that 87% of fraudulent text messages prompted trouble or responded to the offer, followed by prompting the recipient to act as if there was a problem. It was encouraging.
Dr. Marton Petyko of the Aston Institute for Forensic Linguistics, who conducted the study, said: We want to make it easier for people to notice the scams that are currently in use, and to protect consumers.” Knowing the Scam Words: The Cognition-Action Gap
The damage caused by cybercrime is enormous. In 2021, the FBI’s Internet Crime Complaint Center received a record number of
complaints, with total potential damages surpassing $6.9 billion, up from $4.1 billion in 2020. .
A new Visa report of 6,000 adults in 18 markets around the world suggests there is a gap between consumer perceptions of fraud claims and what they actually do, which criminals may be taking advantage of. I’m here. Key findings include:
-People around you are more likely to be deceived
While consumers consider themselves vigilant, the vast majority (90%) say their friends and family have emailed or texted them to verify their accounts, inquire about negative bank account balances, or shop online. I am worried about being a victim of fraud such as site coupons and product winning announcements. Research reveals that the most sophisticated click-through messages exploit consumer excitement, luring consumers with deceptive claims such as “won,” “exclusive discount,” and “get it for free.” Did.
・Check if it is genuine
When asked how they check the authenticity of content, more than 4 out of 5 respondents (81%) chose inappropriate items such as easily forged company names and logos (46%). I was. You can protect yourself from crime by confirming things that are difficult to forge, such as account numbers and details of interactions between you and the company.
・Signs that indicate a lie are overlooked
Only 60% of respondents said they check if the email address they send from is valid. Fewer than half (47%) said they check the spelling of the written text.
・Crypto-asset users should be cautious
Compared to non-users, crypto-asset users were more likely to choose appropriate points to check for fraud. For example, a higher proportion of cryptocurrency users (49% and 37%, respectively) said they check their account information to verify the validity of their digital transactions.
Stop for a moment, think, decipher the fake words
Taking a moment to think about the words scammers use before you click can help you protect yourself. Here are some simple and effective methods.
Do not disclose personal information. Check that the link destination is the same as what is described before clicking. Turn on purchase notifications to receive near-real-time notifications by text or computer when a purchase is made to your account. If you’re not sure what you’re receiving, check the company’s website or call the phone number on the back of your credit or debit card. For example, do not call the number listed in the received mobile mail or PC mail because it may be from a criminal.
Consumer protection is Visa’s top priority
In our increasingly digital world, cybercrime continues, but our mission is to protect consumers and prevent fraud. Over the last five years, we have invested over $10 billion in technology that reduces fraud and increases network security. More than 1,000 professionals work 24/7 to protect Visa’s network from malware, zero-day attacks, and insider threats. Over the past 12 months, Visa’s AI-powered real-time monitoring has prevented more than $7.2 billion in fraud losses by curbing fraudulent transactions that many are unaware of the potential risks. For more information, visit visa.com/security. About Visa
As a global leader in electronic payments, Visa connects consumers, merchants, financial institutions and governments with payment transactions in more than 200 countries and territories around the world. Visa’s mission is to connect the world with the most
innovative, convenient, reliable and secure payment network, enabling individuals, businesses and economies to thrive. We believe that an inclusive economy for everyone around the world will improve the lives of people around the world, and that economic access will lead to the future of payments. For more information, please visit Visa.com (English site) or www.visa.co.jp (Japanese site).
Details about this release: