Visiting Japan Lab will hold a seminar on “Digital Marketing Strategy by Country/Region” for “Full-fledged Resumption of Inbound” 11/28 Free Online

mov Co., Ltd.
Visiting Japan Lab will hold a seminar on “Digital Marketing Strategy by Country/Region” for “Full-fledged Resumption of Inbound” [11/28 Free Online]
Two tourism and inbound experts thoroughly explain “the latest trends in tourism to Japan” and “inbound measures that should be taken now”!
mov Co., Ltd. (Representative Director: Makoto Watanabe, Headquarters: Shibuya-ku, Tokyo, hereinafter mov), which operates AI store support SaaS “Mouthcomm” that turns word-of-mouth sites into “more” sales. will hold a seminar “Inbound Full-scale Resumption! Digital Marketing Strategy by Country/Region”. The date is November 28th (Monday) from 15:00 to 16:00, and the participation fee is free.
In this seminar, we will thoroughly explain the digital marketing strategies for each country and region that you should know now that “inbound full-scale resumption” is in progress!
Application URL [Image 1

■ Background of the seminar
Finally, from October 11th, the upper limit on the number of people entering Japan was abolished, visa exemptions for short-term visitors were implemented, and inbound tourism resumed in earnest.
Although it has not yet reached a “complete recovery”, there are already many foreign tourists visiting Japan, depending on the tourist destination, and interest in “inbound measures” is rapidly increasing. For those who are interested in “inbound measures”,
Those who already need to deal with foreign tourists and want to know what to do Those who want to prepare for the recovery and increase in the number of foreign visitors to Japan in the future
Those who have not yet seen a recovery in customer numbers and want to actively attract and promote
There will be people who have various problems such as.
Also, depending on which country or region is targeted, such as China, South Korea, Taiwan, Europe, the United States, or Australia, what kind of measures should be taken will change.
Even if you say “inbound measures” in a nutshell, the necessary measures differ depending on the area, target, industry, situation of each company, etc.
Therefore, in this seminar, we will thoroughly explain what kind of strategies and measures are necessary according to the situation, including “digital marketing strategies by country / region”. On stage will be Mr. Kawanishi, who is the head of the consulting business of the largest inbound media in the inbound industry, “Visit Japan Lab” and who is also an external expert in the “world-class DMO formation promotion project”, and a local business consultant who has knowledge of both digital and analog. , Japan Tourism Agency Mr. Takuya Nagayama, who is also an expert in promoting inbound tourism to local areas.
This is a valuable seminar where the two experts in tourism and inbound discuss “inbound measures that should be taken now”. There will be a question and answer session at the end of the seminar, so if you are worried about inbound measures, please take this opportunity to apply!
・ Organizer: mov Co., Ltd. (visit Japan lab, word of mouth com management company)
・ Date and time: November 28, 2022 (Monday) 15: 00-16: 00
・Venue: Online (Zoom)
・Participation fee: Free
・ Application URL: *The word-of-mouth academy is a service limited to actual stores. If you are not a real store operator and would like to see this seminar, please register using the Google form below. ■ Seminar content/speakers
Takuya Nagayama
– Japan Tourism Agency Expert in promoting inbound tourism to local areas / Tokyo Tourism Foundation Tourism Hospitality Advisor / & Visit Japan Lab Advisor
[Image 2

He has extensive experience in the retail, restaurant, accommodation, and tourism industries, both digitally and analogically, through local business consulting and store management. Many seminars and lectures centered on local governments and regional organizations in each prefecture. Japan Tourism Agency Specialist in promoting inbound tourism to local areas. Google Business Profile (Google My Business) Diamond Product Expert. Google Maps, Google Ads product expert. Tokyo Tourism Foundation Tourism Hospitality Advisor. Kyoto Prefecture Tourism Federation Tourism Advisor. Technical Advisor for
“”, a DX service operated by mov Co., Ltd. Teppei Kawanishi
– mov Co., Ltd. Japan Visit Lab Consulting Division Manager
[Image 3

After graduating from university, he was involved in communication and mobile content-related work from new graduates, and since 2014, he has been in charge of advertising and sales promotion from the launch of Wi-Fi applications for foreigners visiting Japan at a major
telecommunications carrier.
At that time, we actively promoted the game to foreign visitors to Japan, which was still an immature market at that time, and achieved a cumulative total of 2 million downloads, making it the largest number of users in Japan at the time.
Also engaged in big data seminars using Wi-Fi connection data and GPS data for local governments and government offices nationwide, as well as advertising alliances, planning and sales.
Currently, mov Co., Ltd. provides consulting to major companies and government agencies. External specialists in the “world-class DMO formation promotion project”.
Minako Ishibashi
– Mov Co., Ltd. Marketing Department Word-of-Mouth Lab Editorial Manager [Image 4

Editor-in-chief of “Mouth-of-mouth Lab” and editor of “Visit to Japan Lab”. Created over 100 articles on Google Business Profiles with Google Business Profile Diamond Product Expert Takuya Nagayama. He also has knowledge of local business marketing, such as writing and editing articles related to local SEO/MEO and word-of-mouth countermeasures for a total of more than 200 articles.
Served as facilitator for this seminar.
Application URL *The word-of-mouth academy is a service limited to actual stores. If you are not a real store operator and would like to see this seminar, please register using the Google form below. *We will send you a Zoom viewing URL by email by 18:00 the day before. If you apply on the day of the event, you may not be able to send the viewing URL, so please apply as soon as possible.
*Please note that we do not accept applications from competitors. Information on our seminar “How to take photos that attract customers with a smartphone” hosted by our company
mov Co., Ltd., which operates the AI ​​store support SaaS
“Mouth-of-mouth com”, holds many seminars on store support and inbound.
This month, in addition to the above seminars, we will be holding a seminar titled “Professional photographers teach you how to take photos that are effective in attracting customers” with a smartphone. We will explain in an easy-to-understand way how to take “pictures that attract customers” using smartphones with actual examples! The date is November 24th (Thursday) from 15:30 to 16:30, and the participation fee is free. Please join us.
[Image 5

Application URL What is “” that turns word-of-mouth sites into “more” sales? [Image 6 can organize and batch update store information on map apps such as Google Maps and word-of-mouth sites, while at the same time analyzing customer reviews and distributing coupons. It is a “batch management tool for word-of-mouth sites” that converts into sales. In addition, it also contributes to increasing the number of
word-of-mouth of stores that have introduced it, so it is possible to operate stores that value customer feedback more.
It is widely used regardless of industry, such as collaborating with local governments as well as restaurants, commercial facilities, and retail stores.
[Three points of introduction of word-of-mouth communication] ■ Part 1 Manage information about your store with this one
It is a very difficult task to update store information on map apps such as Google Maps and various review sites. By updating store hours and menu information as master data, you can update store information on each site automatically and collectively.
For information that changes frequently, such as business hours, it is possible to automatically update the master data by linking with the official website. It reduces the on-site work of using chain stores and multiple word-of-mouth sites, and supports MEO measures. ■ Part 2: Analysis of word-of-mouth with this one
You can centrally manage the reviews of shops scattered on various review sites. You can also start surveys or import surveys that you have conducted yourself.
By analyzing customer feedback, you can easily perform detailed analysis based on customer feedback, such as viewing by prefecture or franchisee, as well as recent trends such as word-of-mouth and ★ number analysis.
■ Part 3 This is the only move that leads to sales
You can also deliver customer-attracting measures such as coupon distribution and sale announcements on word-of-mouth sites and map apps all at once.
You can collectively deliver “measures that make customers want to come to the store”, such as announcements of sales, events, and campaigns on Google Maps, and leaflet data distribution of leaflet apps.
Read more about word of 【Company Profile】
Company name: mov Co., Ltd.
Location: Shin- Building 4F, 3-17-4 Shibuya, Shibuya-ku, Tokyo Representative: Makoto Watanabe
Established: September 2015
URL: Business description:
Operation of word-of-mouth website batch management tool “”
URL: Operation of “Mouth Labo”, a store information media specializing in MEO and word-of-mouth marketing
URL: Operation of “Visit Japan Lab”, one of the largest media in the inbound industry
URL: Operation of “Visiting”, a document request site
specializing in inbound measures

■ Inquiries about this release
Person in charge: Ishibashi
Email address:
Phone number: 03-6822-0760
Details about this release:


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