Wakatsuru Sake Brewery Co., Ltd. Renewal of the original smoky highball can “Saburomaru Distillery Smoky Hig hball” released

Wakatsuru Sake Brewery Co., Ltd.
Renewal of the original smoky highball can “Saburomaru Distillery Smoky Highball”
-World’s first casting pot still “ZEMON” using undiluted sake, released on December 1 (Thursday)-

Wakatsuru Sake Brewery Co., Ltd. Saburomaru Distillery (Headquarters: Saburomaru, Tonami City, Toyama Prefecture) will launch the first smoky highball can in Japan, “HARRY CRANES Craft Highball,” from December 1, 2022 (Thursday). ” will be renewed and released as “Saburomaru Distillery Smoky Highball”.
Wakatsuru Sake Brewery Co., Ltd. Saburomaru Distillery (Headquarters: Saburomaru, Tonami City, Toyama Prefecture) will launch the first smoky highball can in Japan, “HARRY CRANES Craft Highball,” from December 1, 2022 (Thursday). ” will be renewed and released as “Saburomaru Distillery Smoky Highball”.
Saburomaru Distillery has been particular about its smoky aroma since it began producing whiskey in 1952. In March 2018, the Saburomaru Distillery has further evolved the canned smoky highball that was developed for the first time in Japan. An authentic highball made with only whiskey and soda, which we have been particular about since its release, this time we use the world’s first cast pot still “ZEMON” unblended whiskey to create a multi-layered peat aroma and a sharp taste. I was.
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The world’s first casting pot still “ZEMON”
“ZEMON” is a completely new pot still born from Takaoka Copperware’s temple bell technology. It was jointly developed in 2019 by Saburomaru Distillery, the only whiskey distillery in Hokuriku, and the temple bell-making master craftsman Oshi Seisakusho Co., Ltd., and the Toyama Prefectural Industrial Technology Development Center. The name “ZEMON” comes from the trade name of Oishi Seisakusho Co., Ltd., Oigojiemon. Manufactured using Takaoka Copperware’s casting technology, this distiller is highly durable, and the dual effects of copper and tin produce a mellow and sophisticated sake quality. For its
innovativeness, it has received numerous awards such as the “2021 Toyama Prefecture Monozukuri Grand Prize”, the “36th Sokeizai Industrial Technology Commendation Minister of Economy, Trade and Industry Award”, and the “9th Western Liquor Technology Study Group Award”. increase
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● Product overview
Product name: “HARRY CRANES Saburomaru Distillery Smoky Highball” Alcohol content: 9% Capacity: 355ml
Ingredients: malt, grain / carbonic acid
Suggested retail price: 298 yen (327 yen including consumption tax) / 355ml 984 yen (1,082 yen including consumption tax) / 355ml x 3 can pack 3,936 yen (4,329 yen including consumption tax) / 355ml x 12 cans gift Sales destination: Nationwide
Release date: Thursday, December 1, 2022
● About the design
The package features illustrations of the Saburomaru Distillery, the oldest whiskey distillery in Hokuriku, and the Saburomaru Distillery building built in the early Showa period and the world’s first cast pot still “ZEMON”. It expresses treatment, history and tradition, and innovation. In addition, by using special ink, the package is finished with a luxurious feel with a satin matte texture.
●Online Shop “Me and ALC.” Release Commemorative Campaign
Wakatsuru Sake Brewery official online shop “Me and ALC.” You can always purchase at 5% OFF. In commemoration of this release, 1 bag (70g) of “HARRY CRANES Smoked Nuts with Noto Salt” carefully selected to make the time spent with whiskey more mellow for the first 100 people who purchase a case. I will give you a present.
Campaign start: Thursday, December 1, 2022 from 12:30 to 100 people ・If you wish to purchase, please register as a member in advance. ・A gift will be sent along with the product.
・You can only apply once per person.
● YouTube advertisement development
From November 17th (Thursday), we will develop a 10-second
advertisement for “Saburomaru Distillery’s Smokey Highball” on the video sharing site “YouTube” to reach users.
https://youtu.be/T7BMBoXDKjo
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Details about this release:
https://prtimes.jp/main/html/rd/p/000000069.000031708.html


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