Walt Disney Japan Co., Ltd. Disney and Avatar start a campaign to protect the blue planet “Earth’s Ocean” where humans live “Keep Our Oceans Amazing”

Walt Disney Japan Co., Ltd.
Disney and Avatar start a campaign to protect the blue planet “Earth’s Ocean” where humans live “Keep Our Oceans Amazing”
Commemorating the release of the movie “Avatar: Way of Water” set in “Pandora’s Sea” ~Aiming to donate $1 million to protect marine life~
Walt Disney Japan Co., Ltd. is pleased to announce that the
breathtaking beauty of the ocean is depicted in “Avatar: Way of Water”, which will be released simultaneously worldwide on December 16th. We have launched the global campaign “Keep Our Ocean Amazing” to think about the environment, learn about endangered marine life, and call for action to protect the marine environment.
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Link: https://www.avatar.com/keepouroceansamazing/jp/
The campaign aims to support conservation efforts of the Nature Conservancy (TNC) to protect 10 amazing marine species and their habitats. We aim to donate 10,000 yen*1). Protect the ecology and habitats of 10 endangered species: beluga whales, blue whales, whale sharks, hawksbill turtles, manatees, manta rays, parrotfish, staghorn corals, sea lions and mangroves (important homes for many marine species). and support the TNC’s goal of protecting 10%*2 of our oceans by 2030. $5 will be donated to TNC if you create your own creature with the motif of “Avatar” in the “Virtual Pandora Ocean”, the sea of ​​Pandora that spreads in the virtual world. Please see the special site for details.
https://www.avatar.com/keepouroceansamazing/jp/
Click here for a special video that Sigourney Weaver and other cast members call out to the world.
Link: https://www.youtube.com/watch?v=IL9ueJJ6luY
Director James Cameron, known as a scuba diver and National Geographic explorer who succeeded in solo diving to the bottom of the Mariana Trench, the deepest place in the world, has directed documentaries on marine life and has also directed his own work at the 62nd Academy Awards. Award (R) We have expressed the sea with extraordinary attention to detail, such as “Abyss” (89) and “Titanic” (97), which won the visual effect award. Director Cameron, who has been inspired by various works including “Avatar: Way of Water” by researching and exploring the mysterious ocean that occupies 70% of the earth, has not only researched the ocean that supports people’s lives. This strong feeling is also connected to [Keep Our Oceans Amazing].
Producer Jon Landau, James Cameron’s longtime production partner, commented on the campaign: “[The Spirit of Avatar] is that we are always connected to everyone and the planet. That is why we all have a responsibility to make a positive impact on the people and environment around us. [Keep Our Oceans] The Amazing campaign is the best way to fulfill this responsibility together with our fans around the world.” Jennifer Cohen, executive vice president of corporate social responsibility at The Walt Disney Company, said: “Disney has a rich heritage of conservation and inspiring action to protect nature. We are proud to raise global awareness of the importance of protecting sexuality.”
From the environmental goals announced at the end of 2020 to 2030, including minimizing greenhouse gas emissions, sourcing sustainable seafood, and investing in watershed conservation, Disney will continue to support Disney Wildlife Conservation. From providing funding and expertise to biodiversity conservation through our Foundation, we have a long history of marine conservation efforts and helping to protect marine life. To date, the Disney Wildlife Fund has dedicated more than $120 million to support nonprofit organizations around the world that protect wildlife, inspire action and protect the planet. About $20 million of that goes to programs to protect marine life, communities and the oceans, which are vital to humankind. These initiatives are specific actions Disney is taking as part of Disney Planet Possible to create a healthier environment for humans and wildlife.
Link: https://www.disney.co.jp/corporate/social-responsibility/planetpossible.html *1 USD/JPY exchange rate as of November 17
*2 The oceans cover 70% of the earth, provide home for an incredible variety of life forms, provide food, work, and more than half of the oxygen we breathe. But less than 8% of this unique ecosystem is protected.
-What is The Nature Conservancy?-
The Nature Conservancy (TNC) is a global conservation organization committed to protecting the lands and waters on which all life depends. Based on science, we create innovative, on-the-ground solutions to the world’s toughest challenges so that nature and humans can thrive together. We conserve land, water and oceans like never before, provide sustainable food and water supplies, and help cities become more sustainable. TNC supports the global goal of protecting 30% of the planet’s oceans, land and freshwater over the next decade. To contribute to this goal, the TNC intends to protect more than 10% of the world’s ocean area by 2030. Active in 76 countries and regions. TNCs work in 76 countries and territories (37 with direct conservation impact and 39 through partners) with a collaborative approach involving communities, governments, the private sector and other partners. . For more information, visit www.nature.org or follow @nature_press on Twitter.
-“Avatar: Way of Water” STORY-
The blockbuster “Avatar”, the world’s No. 1 box office hit, will create a new miracle as the greatest movie series in human history, directed by the master J. Cameron himself. It is a “surreal” video experience beyond “watching” ── Jake, a former Marine who became a member of the mysterious star Pandora, built a family with Na’vi woman Neytiri and lived peacefully with her children. . Until humanity appears in Pandora again… After being driven out of the sacred forest, the family seeks refuge with the Sea Tribe. However, even this beautiful seaside paradise was threatened by an invasion…
Link: https://www.20thcenturystudios.jp/movies/avatar2
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■ Director/Producer/Screenplay: James Cameron
■ Production: Jon Landau
■ Starring: Sam Worthington / Zoe Saldana / Sigourney Weaver and others (C) 2022 20th Century Studios.
December 16, 2022 (Friday) National theater release

Details about this release:
https://prtimes.jp/main/html/rd/p/000000530.000002021.html