Warranty technology Co., Ltd.
Pay attention to the refrain in your brain of “Baki Baki Smartphone ni Sumahoke~♪”! Commercial for “Smahoke”, an innovative insurance for smartphones that can be paid from 100 yen per month You Tube video has been played over 5.5 million times!
Warranty Small Amount Short Term Insurance Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, President: Shingo Matsubara, hereinafter “Warranty Small and Short Term Insurance”), a subsidiary of Warranty Technology Co., Ltd., will be on air locally in the Kanto region from October 1, 2022. As of November 10, 2022, the first commercial video for smartphone insurance “Smahoke”, which protects against breakdowns, damage, water damage, and theft, has surpassed 5.5 million views on YouTube.
Smartphone insurance from 100 yen per month “Smahoke”
Mobile phones, including smartphones, which are said to have about 200 million units in Japan (Ministry of Internal Affairs and
Communications “Quarterly data publication on the number of contracts and shares of telecommunications services (FY2021 4th quarter)” survey). Among them, there are some who are included in the
compensation (guarantee) of the manufacturer or carrier, but the compensation fee (guarantee fee) cannot be said to be cheap at present. In addition, there are many people who miss the opportunity to enroll without knowing that there is insurance for smartphones that can be applied for even after the number of days has passed since purchase.
From July 28, 2022, Warranty will start offering smartphone insurance “Smahoke” (https://sumahoke.jp) that can be subscribed at any time from 100 yen per month. “Smahoke”, an insurance for smartphones that offers ample coverage at affordable premiums starting from 100 yen per month, is an insurance for smartphones that meets user needs, such as the ease of applying at any time with a smartphone application and the wide range of target devices. .
*It is a condition that the terminal sold in Japan operates normally at the time of insurance, and there is no damage to the exterior. *Please check the website for details regarding insurance claims. (In the case of theft, a theft report certificate from the police station is required. Loss is not covered.)
The melody of “Bakibaki Maho ni Sumahoke~♪” is familiar.
Some people say they stop humming when they notice
CM video URL: https://youtu.be/3M0eyFHuHYw
The world view of the new commercial is a pop but slightly dark American cartoon. When the “injured” smartphones carried on the conveyor belt pass through the gate that symbolizes “Smahoke”, they are instantly refreshed and overjoyed. Very simply, essentially, the creative that expresses the product value of “smartphone” and the music that repeats “Bakibaki smartphone ni smartphone phone~ ♪” and reputation.
In the copy of “All Smartphones Long-awaited”, smartphones that have been left in a broken state in the past, saying, “Repairs and replacements are expensive…” are crying and sending a standing ovation to all smartphone users. It is expressed that it is such a long-awaited insurance.
Many people said that “Bakibaki smartphone ni smartphone phone ~ ♪” was strangely intriguing
From those who watched the CM video,
“Every time I hear the phrase ‘baki baki smartphone’, I can’t help but look at my (cracked) screen.”
“At first, I thought, ‘What are you singing?’
“In fact, after the “Bakibaki…” part, you’re going to say “Eh?” After all, isn’t 100 yen too cheap? I accidentally searched for a YouTube commentary video.”
And so on.
(October 2022, from a user interview conducted by Warranty Technology Co., Ltd.) All the production team are happy to receive the desire to simply convey the service content to the viewers.
A big topic in the president’s close coverage on a popular program On air on October 8, 2022, TBS TV’s “Please let me have a bag! ”, MCs Eiji Shibata (Untouchable) and Yuu Motoki (Shonen Ninja) covered the president Toshiaki Miyahara closely.
In the program, Miyahara introduces the “eel rice” that he enjoys when his project succeeds, and Sueo Imamura, the creator of “Smahoke” and the founder of Warranty Short and Short Term, also meets Mr. Shibata and Mr. Motoki. .
In response to Imamura’s words, “A person who is serious about his private life as well as his work will grow,” Mr. Motoki said that he would like to further improve his hobby of day-trip hot springs. The fact that he reported on the behind the scenes of the birth of the “Smahoke” service in a popular program in a fun way also attracted a lot of attention, and the number of views increased.
Company name: Warranty Small Amount Short Term Insurance Co., Ltd. (100% subsidiary of Warranty Technology Co., Ltd.)
Representative: Shingo Matsubara, President and Representative Director Location: 2-2-3 Uchisaiwai-cho, Chiyoda-ku, Tokyo Hibiya Kokusai Building 12F Business: Business related to small-amount short-term insurance business, all incidental and related business
Registration number: Director of the Kanto Local Finance Bureau (small amount short term insurance) No. 104
Company name: Warranty technology Co., Ltd.
Representative: Toshiaki Miyahara, President and Representative Director Location: 12th floor, Hibiya International Building, 2-2-3
Uchisaiwaicho, Chiyoda-ku, Tokyo
Business: Quality, performance assurance and repair of various products, on-site repair work, installation work installation work, Various call business, various warranty design, maintenance, maintenance URL: https://wrt.co.jp/
Company introduction video: https://youtu.be/T4ohkD4wSqE
Details about this release: