Warranty technology Co., Ltd. “My smartphone broke…” 110 people who experienced smartphone cracking, suppressing the damage situation “I stepped on it”, the first place?

Warranty technology Co., Ltd.
“My smartphone broke…” 110 people who have experienced smartphone cracking, suppressing the damage situation, “stepping on”, and the first place?
~ “No way to break it…” Many regret! About 40% of people do not have “smartphone insurance” when damaged ~

Warranty Small Amount Short Term Insurance Co., Ltd. (head office: Chiyoda-ku, Tokyo, President: Shingo Matsubara, hereinafter referred to as Warranty SHO), a subsidiary of Warranty Technology Co., Ltd., has 110 people who have experienced their smartphone screen cracking. We would like to inform you that we have conducted a survey of the actual situation of people who have had their smartphones cracked. Survey summary
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Survey outline
Survey outline: Fact-finding survey of people who have experienced cracking their smartphones
Survey method: Internet survey planned by IDEATECH’s research PR “Resapie (R) ︎” Survey period: October 28, 2022 to October 29, 2022
Valid answers: 110 people who have experienced smartphone screen cracking *Composition ratios are rounded off to the second decimal place, so the total does not necessarily add up to 100.
≪Terms of Use≫
1 Please specify the name of “Smahoke” as the source of the information. 2 When using on a website, please set up the link below as the source. URL: https://sumahoke.jp
Situation in which the smartphone screen became crackling, “I dropped it while watching while walking” was the most common at 50.9% When asked “Q1. Please tell us the situation in which you broke your smartphone screen into pieces. (multiple answers)” (n = 110), 50.9% said, “I dropped it while looking at it while walking.” 34.5% answered that they stepped on it while it was on the floor, and 32.7% said that they dropped it from a desk or shelf.
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Q1. Please tell us the situation in which you broke the screen of your smartphone. (multiple answers)
・ I dropped it while watching while walking: 50.9%
・ I put it on the floor and stepped on it: 34.5%
・ Dropped from a desk or shelf: 32.7%
・ Dropped during exercise: 25.5%
・ Dropped from the top of the bed: 19.1%
・I dropped an object on my smartphone: 13.6%
・ A child threw: 9.1%
・ Spouse / lover broke: 7.3%
・Other: 18.2%
-54 years old: I sat down with it in my trouser pocket
– 58 years old: Cracked before I knew it
-56 years old: I dropped it when I tried to hold it over the vending machine – 37 years old: fell off a bicycle
What to do when the smartphone screen is broken, “bring it to a repair specialist” and “replace with a new smartphone” are the most common at 40.0% each
When asked, “Q2. What did you do when your smartphone screen cracked? (Multiple answers)” (n = 110), 40.0 answered “Bring it to a repair specialist.” %, 40.0% answered “replace with a new smartphone” and 38.2% answered “put up with it and use it as it is”.
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Q2. What did you do when your smartphone screen cracked? (multiple answers) ・ Bring it to a repair specialist: 40.0%
・ Replace with a new smartphone: 40.0%
・ Endure and use as it is: 38.2%
・Use a protective film over a cracked screen: 32.7%
・ Bring it to a manufacturer or carrier shop: 23.6%
・Repair yourself: 17.3%
・Other: 0.0%
・Don’t know/can’t answer: 0.0%
There are other methods such as “coating with adhesive” and
“purchasing a liquid crystal panel and replacing it yourself” For those who answered anything other than “I don’t know/can’t answer” in Q2, I asked them, “If there are any other measures you took when your smartphone cracked apart from what you answered in Q3.Q2, feel free to tell me. Answers)” (n=110), we were able to obtain 63 answers, such as “Coating with adhesive” and “I purchased a liquid crystal panel and replaced it myself”.
-Free answer/partial excerpt-
・ 58 years old: Coated with adhesive.
・57 years old: I bought a liquid crystal panel and replaced it myself. ・39 years old: Use of exchange service.
・45 years old: Buy a second-hand smartphone.
・58 years old: It was insured, so I exchanged it for a new one. About 40% do not have smartphone insurance when their smartphone breaks When asked, “Q4. Did you have smartphone insurance when your smartphone broke?” (n = 110), 57.2% answered “Yes” and 37.3% answered “No.” rice field.
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Q4.Did you have smartphone insurance when your smartphone broke? ・Yes: 57.2%
・No: 37.3%
・I don’t know/can’t answer: 5.5%
“High insurance premiums” was the number one reason for not having smartphone insurance
For those who answered “no” in Q4, we asked “Q5. Why did you not have insurance for your smartphone? (Multiple answers)” (n=41). 63.4% answered “Because I didn’t want to break it”, and 36.6% answered “Because I didn’t think it would break.”
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Q5. Please tell me the reason why you did not get insurance for your smartphone. (multiple answers)
・ Because the smartphone insurance premium was high: 63.4%
・I didn’t think it would break: 36.6%
・ Because I didn’t know there was smartphone insurance: 14.6% ・ Because the procedure was troublesome: 14.6%
・The content of the insurance was complicated and difficult to understand: 12.2% ・I was in the insurance once, but the insurance had expired: 4.9% ・Other: 0.0%
・I don’t know/can’t answer: 2.4%
There are also other reasons such as “to reduce fixed costs” and “to replace every year”
For those who answered anything other than “I don’t know/can’t answer” in Q5, I asked them, “If there is a reason why you didn’t have insurance for your smartphone other than what you answered in Q6.Q5, please tell us freely. (Free answer).” When I asked (n=40), I was able to get 24 answers such as “to reduce fixed costs” and “to replace every year”.
-Free answer/partial excerpt-
・ 50 years old: To reduce fixed costs.
・57 years old: I buy a new one every year.
・ 54 years old: I have dropped my smartphone many times, but I have never broken it, so I thought it would not break.
・49 years old: At that time, if you changed the model, you could get it for free.
・ 59 years old: Because I was confident that I would not break. About half of them “regret” not having insurance when they broke their smartphones
For those who answered “no” in Q4, we asked, “Q7. When you broke your smartphone, did you regret not having insurance for your smartphone?” (n=41) By the way, 14.7% answered that they “really regretted” and 31.7% answered “somewhat regretted”.
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Q7.When you broke your smartphone, did you regret that you didn’t have smartphone insurance?
・I regretted it a lot: 14.7%
・ Somewhat regretted: 31.7%
・ I didn’t regret it much: 34.1%
・ I didn’t regret it at all: 19.5%
80% are interested in “smartphone insurance that allows you to freely customize the options for “breakdown, damage, water damage, and theft” in units of 100 yen”
“Q8. Are you interested in smartphone insurance that allows you to freely customize insurance from 4 options of ‘malfunction, damage, water damage, theft’ in increments of 100 yen, starting at 100 yen per month? ”(n=110), 41.8% answered “a lot” and 38.2% answered “somewhat”. [Image 7

Q8.Are you interested in smartphone insurance that allows you to freely customize insurance from 4 options of “malfunction, damage, water damage, theft” in increments of 100 yen, starting at 100 yen per month?
・ Quite a lot: 41.8%
・ Somewhat: 38.2%
・ Rarely: 14.5%
・ Not at all: 5.5%
As a reason, 78.4% answered, “I think it’s easy to put in from 100 yen per month.”
For those who answered “a lot” or “somewhat” in Q8, “Q9. Please tell me the reason. (multiple answers)” (n = 88), 78.4% said, “I think it’s easy to start from 100 yen per month,” 54.5% said, “Because I can choose the insurance menu I need,” and ” 30.7% answered that they have paid expensive repair bills in the past.
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Q9.Please tell us why you are interested in smartphone insurance that allows you to freely customize insurance from 4 options of “breakdown, damage, water damage, and theft” in units of 100 yen. (multiple answers)
・I think it’s easy to start from 100 yen per month: 78.4%
・ Because you can choose the insurance menu you need: 54.5%
・Because I have paid a high repair fee in the past: 30.7%
・ Because the current smartphone insurance premium is high: 21.6% ・ I think there are few insurances that cover theft: 13.6%
・Other: 0.0%
summary
Smartphones have become indispensable in our daily lives as smartphone functions have improved, such as paying for daily shopping without carrying cash, watching video content such as YouTube and Netflix, managing steps and checking health without leaving it unattended. It has become something that cannot be done. Conversely, you can say that the probability of breaking your smartphone is also increasing by always carrying your smartphone.
In this survey as well, the number one damage situation for those who have experienced cracking their smartphone screens was “I dropped it while walking”, accounting for over 50% of the most common cases. In addition to “repair” and “replace”, 40% of respondents said that they “put up with it and use it as it is” as a countermeasure when it breaks. In the background, the soaring repair costs associated with the soaring price of smartphones can be considered. Taking the latest iPhone 14 as an example, the screen repair cost is 42,800 yen. It’s more than double the price. (Reference | Apple Support)
In addition, this survey also revealed that about 40% of people who broke their smartphones did not have insurance for their smartphones. “I can’t believe I’m going to break it…” I have regrets. Reasons for not subscribing were 63.4% saying “the insurance premium for my smartphone was high”, “I dropped it many times, but it didn’t actually break”, and “I’m confident that I won’t drop it”. There was,” etc.  You don’t think your smartphone will break until you actually drop it, but I think insurance covers such “no chances”. Smartphones and repair costs are rising year by year, and smartphone insurance that can be easily purchased at a low price is becoming indispensable for modern people, as it is becoming a substitute that cannot be easily replaced or repaired.
What is “Smahoke”?
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“Smahoke” is smartphone insurance that can be purchased from 100 yen per month. Mobile phones, including smartphones, exceed 200 million units in Japan. About half of them are covered by manufacturer or carrier compensation (guarantee), but the compensation (guarantee fee) is not cheap. *Source: Ministry of Internal Affairs and Communications, “Announcement of Quarterly Data on the Number of Telecommunications Service Contracts and Shares (FY2021 4th Quarter)”
From July 2022, Warranty Shotan started offering smartphone insurance “Smahoke” that can be purchased at any time from 100 yen per month (https://sumahoke.jp). Affordable insurance premiums starting from 100 yen per month and full coverage of up to 100,000 yen per year (optional deductibles available). “Smahoke” aims to provide smartphone insurance that meets the needs of users because it is easy to put in at any time and the wide range of devices that can be used, even used. (“Smartphone” | https://sumahoke.jp/)
【Company Profile】
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https://wss.insurance/
URL: https://sumahoke.jp/
URL: https://youtu.be/3M0eyFHuHYw

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