We want to deliver practical know-how on digitalization to small and medium-sized business owners all over Japan! Publish specific methods of DX management that are useful for small and medium-sized enterprises! Donating books to 1333 libraries free

Ai Home Co., Ltd.
We want to deliver practical know-how on digitalization to small and medium-sized business owners all over Japan! Publish specific methods of DX management that are useful for small and medium-sized
enterprises! Donating books to 1333 libraries free of charge Mechanism of success and growth to survive in the corona disaster
Ken Ito, the third president of Ai Home Co., Ltd. (Headquarters: Tomiya City, Miyagi Prefecture, Representative Director Ken Ito, hereinafter referred to as Ai Home), which builds and sells houses in Miyagi Prefecture, celebrating its 63rd year in business, is published by Nippon Jitsugyo Publishing. The book “Maximize productivity with DX, high profit with a small number of elite! We donated the “overwhelmingly practiced management” of the regional No. 1 builders to 1,333 libraries nationwide free of charge. In this initiative, the author, who inherited the business from his father, his predecessor, in May 2020 when the future was uncertain due to the corona disaster, has been working on the IT of local small and medium-sized enterprises for 10 years after the Great East Japan Earthquake.・Practical examples of Internet utilization are generously disclosed. We aim to share practical examples of digitalization that small and medium-sized enterprises should work on in the book, contribute to the digital promotion of all small and medium-sized enterprises, and work hard with highly motivated next-generation managers. increase
◆ I was aware of the problem that there are few books on digitization in the library that small and medium-sized enterprises can refer to. [Image 1
While there is a rapid demand for digitization due to the spread of coronavirus infection, it can be said that there are no opportunities for small and medium-sized enterprises to learn practical examples of “how to proceed with digitization.”
　It was triggered by a strong awareness of the problem that “digital tools can’t be used and you’ll end up just buying them” with only information from companies that provide various tools to promote digitization.
The author shared his experience of overcoming the Great East Japan Earthquake with the power of IT and digital technology to small and medium-sized enterprises working on digitalization due to the corona crisis, and wanted to contribute to the revitalization of local small and medium-sized enterprises in Japan. I started donating books to the library for free.
All of the cases introduced in this book are content that can be useful for business owners in any region of Japan. The greatest feature of this book is that the author describes in very concrete terms what he has practiced with his employees at his own company. In addition to the text, 65 self-made illustrations are also posted in the book, and the content is focused on what readers can practice immediately after reading. Thinking that libraries would be able to reach more regions than bookstores, we continued to carefully ship each book.
(Reference material)
■ Book information
Book title: Maximize productivity with DX, high profits with a small number of elite!
“Overwhelmingly put into practice” management by the No. 1
construction company in the region
Author: Ken Ito / Representative Director of Ai Home Co., Ltd. Specifications: Book 240 pages
List price: 1,650 yen (body price 1,500 yen + tax)
Release date: March 24, 2021 *Sold at bookstores
Publisher: Nippon Jitsugyo Publishing Co., Ltd.
4th printing now. Cumulative circulation 11800 copies.
*As of November 11, 2022
■ Each media publication
Japan Management Rationalization Association
https://www.jmca.jp/prod/teacher/11025
StoryNews Editorial Department (July 9, 2021)
https://storynews.jp/story/aihome-ito/
DIAMOND ONLINE (August 7, 2021)
https://diamond.jp/ud/authors/610b34057765616b82000000
THE21 Online (April 1, 2021)
https://shuchi.php.co.jp/the21/detail/8466
■ Author profile
Ken Ito
[Image 2
Third president Ken Ito
Representative Director of Ai Home Co., Ltd.
Born in Miyagi Prefecture in 1984. Appointed president in May 2020. Studied business administration at the Faculty of Commerce, Meiji University, and joined Ai Home after the 2011 Great East Japan Earthquake. In March 2021, we published “Overwhelmingly Practical Management of Local No. 1 Construction Contractors”, implementing the digitization of construction shops at high speed. Pursuing “high profitability with a small number of elite”, it maintains a gross profit margin of 30% and an operating profit margin of nearly 10% even during the corona crisis (FY2021 results). First-class FP technician, real estate broker, second-class architect, interior coordinator, folk house appraiser
■Company profile
Company name: Ai Home Co., Ltd.
Headquarters: 1-31-6 Oshimizu, Tomiya City, Miyagi Prefecture Officer: Ken Ito, Representative Director
Established: March 15, 1959
Capital: 80 million yen
Number of employees: 80 (including executives and part-timers) Business description: 1) Construction and sales of new houses 2) Real estate sales, brokerage and rental 3) Housing maintenance 4) Exterior construction 5) Solar power sales business

Details about this release:
https://prtimes.jp/main/html/rd/p/000000005.000072573.html