What seniors want to receive and what children want to give. There was a gap in the awareness of gifts between parents and children. Lixis publishes free awareness survey results on gifts for seniors and children

Lixis Co., Ltd.
What seniors want to receive and what children want to give. There was a gap in the awareness of gifts between parents and children. Lixis publishes free awareness survey results on gifts for seniors and children

Lixis Co., Ltd. (Headquarters: Minato-ku, Tokyo, President: Yuko Sasaki, hereinafter Lixis) announced on November 1, 2022 that it will release the survey results on the gift gap between seniors and children for free. .
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● “Survey on the gap between gifts that seniors are happy to receive and gifts that children want to give”
Download URL: https://form.k3r.jp/lyxis/wpdl122211
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This survey was conducted from September 12th to September 13th, 2022 on the Internet questionnaire survey of 214 men and women in their 40s and over nationwide. Among them, working generations in their 40s and 50s who answered that they have parents, including in-laws, and seniors in their 60s and older who answered that they have children, were asked to give “gifts to give to their parents” and “ We asked questions about presents centered on seniors, such as “A gift that would make you happy if you received it from a child.”
As a result, differences between the two were found in areas such as “restaurant-related” and “travel/leisure-related.” It can be seen that seniors are happy to feel that they understand themselves, and it seems that the creation of communication opportunities for parents and children is a point.
What you can learn from this white paper
Gift gap between parents and children
Voices of Present Gap
What a senior got from a child and felt strange
What a senior feels happy to receive from a child
Parents and children who are seniors have more opportunities to give presents on anniversaries and other occasions. Under such
circumstances, we conducted a survey from the perspective of what kind of gap exists between the gifts that seniors are happy to receive and the gifts that they want to give, and what is behind that gap. I’m sure everyone has felt a little emotional gap when receiving a gift. I don’t think there is a parent who wouldn’t be happy with a gift from a child, but how does it happen that there is a slight discrepancy in the real intention?
Even though seniors are in their 60s to 100s, various variables such as anniversaries and the status of cohabitation or separation affect gifts between parents and children. In addition to the characteristics that can be seen as the trends of seniors this time, based on the qualitative actual values ​​of the seniors that RIXIS is in contact with on a daily basis, daily communication and mutual values ​​​​are necessary to eliminate the gift gap between parents and children. You will see that you need to create opportunities for reconciliation. There are a wide range of life events for seniors, such as purpose in life, health, prevention, and nursing care, and the relationship between parents and children changes each time.
At Lixis, a senior professional, it is possible to increase the resolution of senior consumption as obtained in this study through further specific research. Seniors are a vast market made up of diverse attributes such as age and health status. It can be said that the point is to develop the market while matching the characteristics of each product and service to the characteristics of seniors. [Survey overview]
・Survey method: Internet survey
・Survey period: September 12-13, 2022
・ Survey target: 214 men and women in their 40s and over nationwide [About Lixis Co., Ltd.]
With the vision of “A world where ‘everyone’s story’ shines in the age of super-aging.” is supporting
See https://www.lyxis.com/ for details.
Contact:
Senior business creation support project: research@lyxis.com About senior business creation support project:
https://www.lyxis.com/service/#research

Details about this release:
https://prtimes.jp/main/html/rd/p/000000058.000038460.html


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