With the introduction of lit.link, TOMORROWLAND’s limited-time concept store recorded 3 times the number of visitors
Store staff can edit directly from their smartphones ・Speedy real-time updates are the key
TieUps Co., Ltd. (located in Shibuya-ku, Tokyo, CEO: Fumihiro Ohara) launched the profile creation tool “lit.link” on November 28 (Monday) at Tomorrowland Co., Ltd. (located in Shibuya-ku, Tokyo, CEO : Yuhei Sasaki) will announce that it has been introduced into the apparel brand “TOMORROWLAND” operated by. The limited-time concept store held at Isetan Shinjuku from August 17th (Wednesday) to August 30th (Tuesday) recorded more than three times the number of visitors compared to the previous time.
lit.link (https://lit.link/) is a free profile creation tool that allows you to organize SNS, blogs, product sales pages, etc. in a visually rich way using photos and videos.
There is no need to install an app, and you can edit and publish on the LINE app, and it is supported by a wide range of people, not only talents and influencers, but also artists and creators.
Lit.link is not only used by individuals, but is often created as a corporate website. TOMORROWLAND creates a lit.link page for each store and posts the URL on each store’s SNS. At the limited-time concept store held at Isetan Shinjuku from 8/17 (Wed.) to 8/30 (Tue.), we changed the flow from the normal response of recommending products to customers using a message app, and for a limited time When I wrote popular items and the number of remaining items in real time on the lit. Sales also increased, resulting in exceeding the target value. [Image 2
(Image/capture of the lit.link page used in the limited-time concept store) ■Comment from the person in charge of TOMORROWLAND
TieUps asked the store staff to give a lecture on how to make lit.link. Since the store staff can edit directly, we were able to quickly deliver fresh information to fans, which I believe led to the promotion of store visits.
This time, each store worked together to collect access to the lit.link page created for the concept store for a limited time, so that attracting customers became a common goal of the head office and the site, and it was possible to connect smoothly. I was.
We believe that the combination of rapid information dissemination digitally and simple on-site operations was the decisive factor in our success.
■ Services of TieUps Co., Ltd.
lit.link (https://lit.link/) is a free profile creation tool that allows you to organize SNS, blogs, product sales pages, etc. in a visually rich way using photos and videos. There is no need to install an app, and you can edit and publish on the LINE app, and it is supported by a wide range of people, not only talents and influencers, but also artists and creators.
WeClip (https://weclip.link/) is a customization community SNS with a browser beta version released on October 5, 2021.
Visuals and design can be freely “customized”, and various
communication experiences can be provided regardless of the number of people or relationships, from friends to companies.
We plan to release a business version and an iOS app within 2022 that will be provided as an FRM (Fan Relationship Management) tool for existing fans to nurture new fans.
Company name TieUps, Inc.
Established: April 30, 2020
Representative Director: Fumihiro Obara
Representative lit.link: https://lit.link/ohara
Location: Room 1306 Shibuya Homes, 2-1 Udagawa-cho, Shibuya-ku, Tokyo 150-0042 ■ Inquiries regarding this matter
Public Relations: Uto
Details about this release: