World Styling Co., Ltd.
Released “Cloud Closet”, a fashion sharing service that mainly handles high brands today
―Towards an age of “sharing” fashion. ―
World Styling Co., Ltd. (Headquarters: Shibuya-ku, Tokyo,
Representative: Masato Yokobori) will launch today, November 15, 2022 (Tuesday), a fashion sharing service “Cloud Closet” that mainly handles high-end brands for men. has been released.
Along with this, we will start accepting membership registration on the official website today.
A recycling-oriented sharing service that maximizes the value of things and prevents wasteful consumption is a business model for a sustainable future in the shrinking fashion industry.
[Official site URL]
https://cloud-closet.com
◇ Service name
Cloud Closet
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We want people to enjoy fashion even more than now by providing a closet without barriers or restrictions, like the “cloud service” that is now indispensable on the Internet. Such a wish is included in the name of the service.
◇ Service background
■ Declines and changes in the apparel market
Since the bubble economy, consumption in the fashion industry has been steadily declining.
On the other hand, the amount of production is increasing year by year, and although goods overflow, they do not lead to consumption, and as a result, a large amount of unsold products continue to be discarded.
We took our responsibility on this task seriously.
“Instead of unnecessarily promoting new purchases, shouldn’t we refocus our attention on the value of things that are currently dormant?”
Just like cars and houses, if fashion can be shared more freely between people, we should be able to make effective use of what we have now.
That idea is the origin of the Cloud Closet service.
■ Sharing services for an environmentally friendly and sustainable future In recent years, SDGs have been promoted in various fields.
In the fashion industry, activities to tackle the problem of “clothing loss” due to mass production/mass consumption have become active, and environmental considerations have come to be included in consumer standards of conduct, such as growing interest in sustainable fashion. I was.
In such a trend, Cloud Closet does not wastefully increase new things, circulates truly valuable fashion, and provides environmentally friendly sustainable services that do not consume or produce. ■ Service overview
Cloud Closet is an apparel sharing service specializing in high brands. Membership registration is divided into two types.
[User Member]
Points will be given to members by selecting a monthly plan and registering. Registered members can use their points to rent items.
By returning the item, the points used will also be returned and you will be able to rent the next item.
[Owner member]
By depositing items in CloudCloset, you can get dividends according to the total appraisal value.
In addition, if the user member likes the product they wish to sell, it will be possible to lead to purchase.
・Benefits for each member
User members can rent and use items that cannot be purchased normally on a monthly basis.
Owner members can make effective use of their home space and get the opportunity to trade-in while using items that are rarely used in their closets.
CloudCloset is a new type of sharing service that goes beyond just “selling and buying” things.
We will provide a platform where you can enjoy fashion freely and ethically like never before.
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■ Overview of the showroom
The showroom will also open with the start of the service (reservation required) Even items that are difficult to judge in detail from web images can be selected by actually picking them up and trying them on, such as size, comfort, and texture.
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Cloud Closet Show room
Location: 〒150-0001
2-18-21 Jingumae, Shibuya-ku, Tokyo
RMS Harajuku Building 1F Cloud Closet Show room
Business hours: Weekdays 11:00-18:00 (closed on Saturdays and Sundays, reservation required)
LINE@ (Click here for reservations and inquiries)
https://line.me/R/ti/p/@871emzkw
* After registering as a friend from the link above,
I look forward to hearing from you.
■ About the operating company
World Styling Co., Ltd.
World Styling is a general agency that handles a wide range of apparel brands, from domestic to imported.
With the philosophy of “Make the world happy with fashion”, we not only do wholesale of fashion products, but also promote the entire fashion industry, including PR transmission, event sales, our own direct sales store business, OEM business, etc. We are a company that engages in multifaceted activities.
“Company Profile”
Company name: World Styling Co., Ltd.
Head office location: 2F RMS Harajuku Building, 2-18-21 Jingumae, Shibuya-ku, Tokyo 150-0001
Representative Director: Masato Yokobori
Business description: General agency of apparel
Established: April 2012
“Company Profile”
Company name: World Styling Co., Ltd.
Head office location: 2F RMS Harajuku Building, 2-18-21 Jingumae, Shibuya-ku, Tokyo 150-0001
Representative Director: Masato Yokobori
Business description: General agency of apparel
Established: April 2012
HP: https://www.wwwsssccc.com
Details about this release:
https://prtimes.jp/main/html/rd/p/000000042.000067030.html
