Youtuber Saorin’s skin care brand “orin” will hold its first pop-up store at LUMINE EST Shinjuku!

Dia Corporation Co., Ltd.
Youtuber Saorin’s skin care brand “orin” will hold its first pop-up store at LUMINE EST Shinjuku!

Dia Corporation (location: Shibuya-ku, Tokyo) will open the first pop-up store of the skin care brand “orin” produced by the popular Youtuber Saorin on Saturday, November 19 and 20, 2022 ( It will be held at LUMINE EST Shinjuku (3-38-1 Shinjuku, Shinjuku-ku, Tokyo) for two days.
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“orin” will launch on Tuesday, September 13, 2022. A skincare brand that focuses on skin problems caused by daily stress. At the first pop-up store, we will pre-sell the “Holiday Gift Set” including the brand director Saorin’s visit event and the unreleased new product “Stocare Toner”.
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orin pop-up store overview
◇Period: November 18th (Sat) and 19th (Sun), 2022 10:30 am to 9:00 pm ◇Business hours: 10:30 am to 9:00 pm
◇Place: Lumine Est Shinjuku 6F Estoma
◇ Address: 3-38-1 Shinjuku, Shinjuku-ku, Tokyo 160-0022

-orin pop-up store- Lumine EST Shinjuku pre-sale items
HOLIDAY GIFT SET ¥9,900 (tax included)
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◆Stoke Care Serum 30ml
Approach skin troubles that are repeated due to stress.
Gently cares for your skin while leaving it fresh and clean. ◆Glow Kindation 30ml
Protects tired skin with a thin, moisturizing film.
A special capsule* bursts gently on the skin
Tone, texture, pores, etc.
Multi-skin care base for skin care.
* Capsules that use the micro-airy manufacturing method
◆ (New product) Stoke Care Toner 130ml
While building a strong foundation that can withstand daily stress Toner mist that cares for rough skin, moisturizing and elasticity -orin pop-up store-purchase privilege event
We will hold an event where you can take a commemorative photo with Saorin with a purchase of 9,000 yen (tax included) or more.
・Benefits are limited in time and number of people.
・Numbered tickets will be handed out in front of Estoma on the 6th floor of LUMINE EST Shinjuku from 10:30 on the day of the pop-up. ・Benefits are only available to those who have obtained a numbered ticket. [Image 4d42551-147-c3d45e7bdc6b7638b6f4-3.png&s3=42551-147-0b3714fcb49229f2835c45f49864ed3a-375x438.png
* Shooting benefits will be divided into 6 times.
* Numbered tickets will end as soon as the numbered tickets for the day are gone.
* If you do not have a numbered ticket, you will not be able to participate in the commemorative photo even if the purchase amount exceeds ¥ 9,000 (tax included).
*Both the 19th (Sat) and 20th (Sun) will have the same shooting schedule. Brand Concept
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“Ring the bell”
Alarm clean beauty, orin
A habit to awaken the skin’s natural radiance
Even in busy days, stop your feet to take a breather,
You have time to be yourself.
Orin thinks about the time when you can be yourself the most. it takes place in the morning and at night
It’s skincare time.
Based on “convenience” and “ease of use”
Awakens the natural beauty of each skin
We suggest a simple skin care routine.
For skin and mind tired from daily stress
Infuse Healing and New Energy
Awaken your skin’s natural radiance
It leads to beautiful skin like yourself.
Brand Director
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Saorin (Herahera Three Musketeers)
She is a member of the female YouTuber trio “Herahera Three
Musketeers”, and her image color is blue. Contrary to her cute looks, she has a sharp tongue and likes to drink. He boasts about 700,000 followers on his personal Instagram, and is particularly popular with women in their 20s.
Saorin Instagram
@funacky325 ( )
orin Official Instagram
@orin_cosme_official( ) Dia Corporation Co., Ltd.
TEL: 03-6910-5085
Details about this release:


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