Update Co., Ltd.
96% of people in their 20s have secret accounts! Fact-finding survey on the number of SNS accounts owned by age group
otalab conducted a “survey on the number of SNS accounts owned by age group” targeting 1,133 people in their 10s to 60s living in 47 prefectures.
The survey results are as follows.
・ More than 60% of people in their teens to 60s answered that they have multiple accounts on SNS.
・“Twitter” was the most popular for having multiple accounts, followed by “Instagram”.
・ 40% of teens and 20s who have a Twitter account have an account for “Ota Utilization”
・About 70% of people who have an Instagram account have a “private” account ・The most common reason for having multiple accounts was “to collect information about hobbies”
・The biggest disadvantage for those who have multiple accounts is that it has become troublesome to use different accounts.
At otalab, we surveyed 1,133 men and women in their teens to 60s. The age ratio of respondents to the survey is as follows.
Teens: 1.6%, 20s: 34.2%, 30s: 38.0%, 40s: 20.1%, 50s: 5.1%, 60s: 1.1% More than 60% of people in their teens to 60s answered that they have multiple accounts on SNS.
First, in order to investigate the actual situation of having multiple SNS accounts, we asked each age group whether they had multiple accounts within one SNS.
As a result of the survey, more than 60% of people in any age group answered that they have multiple accounts on one SNS.
The rate of having multiple accounts in their 20s was the highest, and it was found that 96% of respondents in their 20s had multiple accounts.
“Twitter” was the most popular for having multiple accounts, followed by “Instagram”.
Next, in response to the question “Which SNS do you have multiple accounts on?”, the most popular answer was “Twitter”, followed by “Instagram”.
Furthermore, when we asked people with multiple accounts about the number of accounts, about 20% of them said that they had 5 or more accounts on Twitter, and some of them answered that they had 11 accounts. was also found.
40% of teens and 20s who have a Twitter account have an account for “Ota Utilization”
What kind of accounts do Twitter users have?
Looking at the results of the questionnaire survey, the most common was the account for “private use”, and the second was the account for “Ota utilization”.
It turns out that 40% of Twitter users in their teens and twenties have an “Ota-katsu” account. It can be seen that the number of About 70% of people who have an Instagram account have a “private” account [Image 6
Next, we conducted a survey on what kind of accounts people have on Instagram. Looking at the answers, the most popular account was “private”, followed by “specialized for viewing” and “for information gathering”. In addition, 17% of teens found that they have a “complaint” account on Instagram.
The average possession rate of other age groups is 2%, and it seems that there are many people who use Instagram with a feeling similar to Twitter, such as “tweeting”, to organize their stress and mind than other age groups. It was thought that there was no.
The most common reason for having multiple accounts was “to collect information about hobbies”
Next, we conducted a survey to find out why people have multiple accounts on SNS.
Looking at the survey results of the questionnaire, the most common answer was “because I want to collect information about my hobbies”, followed by “because I didn’t want my friends to know about my hobbies”.
People who have multiple accounts often have accounts related to their hobbies separately from others, and it seems that they are devising ways to collect information.
The biggest disadvantage for those who have multiple accounts is that it has become troublesome to use different accounts.
Finally, we investigated the disadvantages of having multiple accounts. According to the results of the survey, the most common reason was that “it became troublesome to use different accounts”, accounting for 51%.
When using different accounts, more than half of the accounts are created with a specific purpose in mind, such as “using geeks” or “for complaints”, but some of them say, “I don’t want my friends to know” or “Because it’s rude to people around me.” There was also an opinion that the account is used differently because of the eyes of people.
If you create multiple accounts out of concern for others, you may find it difficult to determine where to divide your accounts later, which can be a hassle.
1. Do you have multiple accounts on one SNS?
2. Which social networks do you have multiple accounts on?
3. How many social media accounts do you have?
4. What account do you have on Twitter?
5. What kind of account do you have on Instagram?
6. Why have multiple accounts?
7. What are the disadvantages of having multiple accounts?
・ Survey period: December 2, 2022 to December 12, 2022
・ Research agency: Update Co., Ltd. (in-house survey)
・ Survey target: Men and women in their teens to 60s living in 47 prefectures ・Number of valid responses: 1,133
・Survey method: Internet survey
Web media that distributes subculture information such as games, anime, and manga.
From the latest news articles to review articles, investigative articles, we will deliver otaku’s “worries” from a unique perspective. Site URL: https://otalab.net/
Operating company: Update Co., Ltd.
Name of Representative: Hiroshi Murakami
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Horidomecho, Chuo-ku, Tokyo 103-0012
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