SDKI Inc.
A study on the Live Streaming Market has been conducted to understand the landscape in 2022.
Survey period: November 03 – November 10, 2022
Researcher: SDKI Inc.
Survey Base: We surveyed 531 market players of all sizes.
Number of valid answers: 531
Survey method: 320 field surveys, 211 internet surveys
Survey Respondents: The survey was conducted among companies based on revenue. Q: How big is the live streaming market?
The global live streaming market size will reach up to US$1.5 billion in 2021. The market is expected to reach up to USD 5 billion by 2030, growing at a CAGR of 20% during the forecast period.
Q: What are the factors influencing the growth of the live streaming market? Written below are some of the factors involved in the growth of the live streaming market −
1. Esports and video games are soaring in popularity
2. Preference for live streaming over social posts is growing 3. Increased Adoption of Smartphones Apart from this, the rapid adoption of the Internet has also contributed to the growth of the live streaming market. Additionally, the growing need to optimize network bandwidth and expand the consumer base of live streaming content also contributes to the growth.
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Q: What is the impact of the pandemic on the growth of the live streaming market?
The pandemic disrupted people’s professional lives and due to global lockdowns, people were working from home. This has significantly increased the number of individuals watching live streaming. With the advent of the pandemic, live streaming has become a mandatory requirement. Platforms such as Zoom, Chime, Amazon, Blue Jeans and Amazon have become popular places to do business. Therefore, it can be concluded that the pandemic has given the livestreaming market a new edge.
Various organizations have leveraged streaming technology to prove that telemedicine can help reduce the impact of the pandemic. Q: What are the main categories of the live streaming market? The live streaming market can be segmented by component, offering model, streaming type, and vertical. This can be further classified as:
1. By component
platform
service
2. By offer model
B2B
B2C
3. By streaming type
audio
video
game
4. Industry
sports and games
media & entertainment
education
government
Q: Which sub-category by component is expected to have the largest share of the live streaming market?
The services segment is expected to dominate the overall live streaming market. This growth is primarily driven by the growing demand to ensure seamless delivery of content. There is also a growing demand for professional post-production support to help deliver content.
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Q: Which subcategory is expected to have the largest share in the streaming type segment?
Based on streaming type, the video streaming segment is expected to hold the largest share of the overall live streaming market in 2021. This is mainly caused by customers’ increasing online data consumption and surfing behavior.
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Q: Which subcategory of the industry category is expected to hold the largest share?
The industry segment sub-categories are sports and games, media and entertainment, education, and government. Due to people’s increasing interest in sports, the sports & games segment is expected to gain the largest share.
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Q: Who are the key players in the live streaming market?
The prominent players in the live streaming market are:
Flux Broadcast
Facebook Inc
Dacast
Twitch Interactive, Inc.
IBM Corporation
Huya Inc.
Stream Hatchet SLUs
Empire Video Productions
Afreecatv Corp.
Q: What are the recent developments in the area of the live streaming market? Well-known company AngelEyes Health has started using telemedicine technology. This is done to reduce the burden of social distancing between populations. A clinical communication platform enabled relevant families to watch over their newborn babies while they received care in the neonatal intensive care unit (NICU).
Q: Which region is expected to hold the largest market share? Asia-Pacific is expected to account for the largest share, followed by Europe and North America. Key factors driving the growth of the live streaming market are:
1. Increasing interest in digitalization in countries such as India and China 2. Technological progress
3. Live streaming adoption surges in the region
Q: Which will be the most popular live stream e-commerce platform in the US in 2021 and how many hours have you spent on mobile live streaming applications?
YouTube is observed to be the most popular live stream e-commerce platform in the US in 2021. Globally, 481.5 billion hours were spent on mobile live streaming applications in 2020.
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About us:
SKI’s purpose is to provide clients with reliable research insights including growth indicators, challenges, trends and the competitive landscape. We have the expertise to work with various market sectors to provide our clients with the best possible service and help them make smart decisions.
Details about this release:
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