Kenneth Research
A study on Video Streaming Market has been conducted to understand the market landscape in 2022.
Survey period: November 13 – November 21, 2022
Researcher: RNPL
Survey Base: We surveyed 532 market players of all sizes.
Number of valid answers: 532
Survey method: 210 field surveys, 322 internet surveys
Survey Respondents: The survey was conducted among companies based on revenue. Survey results:
Question: What will be the size of the global Video Streaming market in 2022 and what will be the growth rate of the market during the forecast period?
The global video streaming market is valued at around US$70 billion in 2022. This market will garner around US$750 billion in revenue by the end of 2035, at a CAGR of around 25%.
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Q: What is driving the growing demand for video streaming?
With new original content updated daily on video streaming platforms, more and more people are streaming videos online. The number of Internet users streaming or downloading video content is expected to grow from more than 3 billion in 2020 to nearly 4 billion by 2023. Additionally, video streaming services are preferred, especially as a result of features such as good parental controls.
Video streaming platforms offer great opportunities for artists who want to showcase their creative talents. One of the main reasons why users of video streaming services are increasing worldwide is the increasing number of people with internet access. Digital
transformation is also encouraging users to stream digital video over the Internet to watch digital video on a variety of devices such as desktops and smartphones.
Increasing adoption of smart devices is another factor boosting the market growth. Smart devices usually have built-in streaming apps that make video streaming easy. The increasing live streaming of videos recorded by network-connected devices for surveillance and other reasons makes the Internet of Things (IoT) an influential technology influencing the growth of the video streaming market.
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Question: What are the benefits associated with video streaming business? Live streaming helps businesses reach global audiences and increase brand awareness. Live streaming platforms allow brands to send alerts to prospective customers after each delivery. A global audience ultimately helps generate better leads.
Live video streaming allows brands to make themselves look more authentic. This is also an opportunity for a more personalized engagement with your audience.
Brands can use live streaming to expand their connections by collaborating with partners and influencers.
Additionally, video live streaming can be useful in hosting virtual events in a hybrid work environment. Such events can also generate passive income for brands.
Q: What are the classifications of the video streaming market? Based on type, distribution channel, revenue model, platform, and end-user, the video streaming market is segmented as follows- 1. Platforms – game consoles, laptops and desktops, smartphones, smart TVs, etc. The convenience it offers is driving the demand for smartphones among consumers. It is estimated that around 1.5 billion smartphones will be sold worldwide in 2021. Smartphones are great for watching video content and live streaming digital video. Thus, the growth of smartphone users is expected to improve the video streaming market. 2. Type – Video on Demand and Live Video Streaming
The live video streaming type is expected to hold up to 62% market share by the end of 2035. The increasing use of digital media devices and the availability of high-speed networks are believed to be the major factors influencing the growth of live video streaming. [Image 3
3. Distribution Channels – OTT, Pay TV, IPTV, etc.
OTT channels will hold up to 43% of the market share by the end of 2035. The availability of TV content and movies without subscribing to pay TV or traditional cable services is believed to be the main reason behind the demand for OTT services.
4. Revenue Models – Advertising, Subscriptions, Pay Per View, Premium Purchases, Others
The subscription revenue model holds the largest market share and is expected to reach up to about 44%. Video streaming subscriptions are on the rise. The availability of these various subscription plans is also the reason for the growth of the revenue model.
5. END USERS – PERSONAL AND COMMERCIAL
Restrictions on social interaction as a result of the pandemic have led many to subscribe to video streaming services for entertainment. Moreover, having to stay home has made many people take up live streaming as a source of income and hobby.
Q: Who are the key players in the video streaming market? What are the recent developments?
Amazon.com, Inc., NETFLIX, Akamai Technologies, Inc., Apple Inc., AT&T Inc., Kaltura, Inc., The Walt Disney Company, Brightcove Inc., Tencent Holdings Limited, IBM Corporation, etc. is a prominent player in Netflix has partnered with France-based video game developer Ubisoft. The partnership aims to create three video games exclusively for Netflix subscribers. Subscribers were able to play the game on mobile without being interrupted by in-app purchases or ads.
Amazon has announced the launch of Prime Video Channel for Indian subscribers. Through the Prime Video channel, Prime members can choose add-on subscriptions to popular OTT platforms. Content available on these services can be streamed on the Video app or Amazon Prime website.
Question: Which region is expected to offer lucrative growth opportunities for the video streaming market during the forecast period?
North America region is expected to hold the largest market share in the video streaming market by the end of 2035. There is a significant preference for video content among the population in this region. It is estimated that adults in the United States (U.S.) spend nearly 200 and 100 minutes each day watching television content and digital video on their devices. In addition, the significant penetration of smartphones by the population also drives the consumption of video content.
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About the company:
Research Nester (RNPL) goal is to help clients achieve their goals by providing efficient business solutions. Through our diverse network of research analysts and consultants, we help our clients understand all the key aspects of business valuation, including budgeting, to deliver strategic business solutions around the world. RNPL has earned trust and a customer base in over 30 countries, with an even greater focus on expansion into other economies. We are committed to providing our clients with the best possible service and helping them expand their scope of business.
Details about this release:
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