Build New Local Executive Committee
Adopted 9 new business plans from 48 local newspaper companies nationwide! Result Report of “Build New Local 2022 with Google News Initiative”
Implementing a “sustainable” new business with the support of the Google News Initiative. Business plan contest presentation will be held on December 8th (Thursday).
Build New Local Executive Committee (Digital Business Consortium (DBC): 45 member local newspaper companies, Regional Newspaper Multimedia Network Council (MMN): 43 member local newspaper companies, Special cooperation: Google News Initiative (GNI) )) held a “Business Plan Contest Presentation” on December 8th (Thursday) to announce business plans for new businesses rooted in the local community (New Local) for local newspapers nationwide. We will continue to support the 9 local newspaper companies that were awarded in this contest for implementation in the future.
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The “Build New Local Project” is a local community where local newspapers across the country can live more prosperously and happily in the post-corona era through digital transformation of various infrastructures including “information” with the cooperation of GNI. This is a project that has been underway since 2021 with the aim of building a (New Local). This year, our second initiative, we have advanced a practical program to support the implementation of new businesses on the premise of the final implementation.
In the Business Plan Contest, local newspaper companies are soliciting new business proposals that utilize digital technology to realize Build New Local and build the future of local communities through local newspaper companies. From a total of 24 proposals from 21 companies, the first and final examinations were conducted in advance, and the Daily Tohoku Shimbun, Iwate Nippo, Shizuoka Shimbun, Shinano Mainichi Shimbun, Chunichi Shimbun, Chugoku Shimbun, Sanin Chuo Shin We have decided to support the implementation of 9 proposals for a total of 9 companies, Hosha, Nishinippon Shimbun, and Kii Minpo. All 9 business plans for which implementation support has been decided will be announced on the day, and we plan to implement them while forming a medium- to long-term partnership with GNI.
This project will continue next fiscal year, and through DX in the local paper industry, we will build a new local community (New Local) that transcends the boundaries of industry, government, and academia, and aim for the sustainable growth of local newspaper companies. We aim to build a business foundation.
1. Overview of Business Plan Contest
In this contest, the first and final screenings were conducted in advance according to the following six screening criteria, and it was decided to support the implementation of 9 proposals from 9 companies. The judging criteria, selection process, and judges involved in the judging of this contest are as follows.
-Judging Criteria-
1. Will it lead to the resolution of regional issues?
2. Is it based on real customer issues?
3. Are you able to design a service that captures the essence of value provided to customers while utilizing digital technology?
4. Is the feasibility of service construction guaranteed?
5. Whether the monetization method is appropriate and whether the profit plan is probable
6. Whether the plan up to the launch is concrete, such as the PoC implementation plan, the system and schedule for the subsequent commercialization promotion, etc.
-Selection process-
■ First screening
From the business plans submitted, 20 proposals will be selected to proceed to the final screening.
Judge: BNL Executive Committee Secretariat, Google
■ Final examination
A maximum of 10 proposals will be selected to support implementation from the 20 proposals that passed the first screening.
Judges: BNL participating local newspapers, BNL executive committee secretariat, Google
2. Implementation business plan and future movement
An overview of the nine selected proposals and the newspaper publishers are as follows.
Daily Tohoku Shimbun “Fixed-price delivery service for stockpiled food for disasters”
-Outline of idea-
In recent years, natural disasters such as earthquakes and heavy rains have occurred frequently throughout the country. Immediately after a disaster, each household temporarily becomes more aware of disaster preparedness and buys emergency rations and disaster prevention goods. Therefore, our company came up with the idea of a regular delivery service for stockpiled food in preparation for disasters. We support the practice of rolling stock in each household by delivering emergency food stockpiles every three months. One of our strengths is that we can prepare a wide variety of food stockpiles with the cooperation of local supermarkets. We will also build a dedicated site where you can browse recipes for storing food and how to use disaster prevention goods.
Iwate Nippo “DX with Google Maps, local activities and business of newspaper stores leap forward for 10 years”
-Outline of idea-
An application that uses Google Maps to solve regional issues such as “aging and loneliness in the region”, “maintenance of the network of newsagents that continue to watch over the region”, and “the DX of newsagents has not progressed”. Developed. A series of tasks such as monitoring service and shopping agency as a monitoring function of the area will be consolidated into a Google Maps linked application. It will also be equipped with functions to enhance the delivery and sales of newsagents.
Shizuoka Shimbun “Tsuki Katachi”, a service that alleviates working handicap caused by gender differences, especially menstrual troubles -Outline of idea-
Developed the welfare service “Tsuki no Katachi” to reduce the working handicap caused by gender differences (especially women’s worries about “menstruation”). We will sell to companies in Shizuoka Prefecture and introduce the application. There are 5 main functions. 1. “Understanding”
⇒manabi／Distribution of content related to sex education, including menstruation.
2. “Share”
⇒moonthly / Shift management and registration of menstrual cycle. It is possible to share work styles that match your physical condition. ⇒ A function to manage irregular work styles such as moonlight/night shift management.
3. “Response”
⇒OiTr / A function that allows you to use the napkin service “Oiteru”. ⇒help me!／A function that allows you to change your working hours or apply for leave, such as when you are unwell due to menstruation or raising children.
It is possible to search for someone who will take over the work on the day by being sent to the mentor.
Shinano Mainichi Shimbun “Parent’s home safety monitoring service” -Outline of idea-
For those who have vacant homes far away, and for those who have elderly parents who live alone, managing and maintaining their homes can be a mental, physical, and financial burden. I’m here. The purpose is to reduce such burdens by having the newspaper company act as a “bridge” to manage the “future of the family home”, such as selling the family home or moving in one day. Specifically, we inspect the building from the outside for a fixed fee and report it.
Alternatively, there is also a plan where you can leave the key and enter the room and perform simple cleaning and ventilation. We plan to use digital services such as images, videos, or video calls to report to the client.
Chunichi Shimbun “PR Project for International Students in Chubu -Multilingual PR Video Production-”
-Outline of idea-
A business that “produces and sells PR videos” together with international students studying at the university. We respond to requests to send information about Japanese tourism resources, products, and services to the world. The language that international students speak in the video is Japanese, and the captions are multilingual by adding various foreign languages. Local newspapers and local universities have strong ties in various aspects, and based on this relationship, we have built a platform for international students. International students are not limited to the role of the performer, but are involved in all the work from writing the script to reporting to the client. I thought that the creator’s “heat” would increase. While catching up on the world’s information dissemination trends, we will upload PR methods that respond to the times. Chugoku Shimbun “Yorozuya Ippincho (Breaking the Wall of the Digital Divide)” -Outline of idea-
We provide a one-stop service from logistics to sales and collection for local producers who have small production scales and have problems with advertising, market development, and logistics. Based on the logistics to the newspaper company’s sales office, we built a system that sells products at the sales office unit (not only products that are mediated by the newspaper company, but also products that can be handled by the sales office itself). Adjust the number of sales outlets to sell according to the content and number of products. Producers can concentrate on production activities by simply delivering the goods to a designated location in a lump sum. In the future, we will develop it into a B2B business that connects small retailers and local producers.
Sanin Chuo Shimposha “WithTouchCare, a service that allows everyone to live in a place of their choice with peace of mind and revitalize the region”
-Outline of idea-
In order not to leave the rapidly increasing number of elderly people living alone alone, we will utilize the knowledge of local
information, digital technology and nursing care business, and provide IT tools, local The media, nursing care providers, and local organizations will work together. A sensor tag is affixed to the part of the body that the loner touches, and the behavior is monitored by the sensor. Accumulate information in a database from a smartphone app via Bluetooth. It encourages behaviors such as forgetting to take medicine and encourages people to take walks, and shares information with their families. The user’s community site receives local information (administrative information, event information), etc. In addition, we provide information (disaster prevention, legal affairs, nursing care and medical care) that families can feel secure from a professional point of view.
Nishinihon Shimbun “Living with Gibier -Build New Table-”
-Outline of idea-
Fukuoka Prefecture has the second worst amount of wildlife damage in Japan. There are a lot of challenges, such as the decrease in the number of hunters.
As a local media, we focused on “Gibier” because we wanted to solve problems while reporting the current situation. Gibier, which uses deer, boar, and other animals that damage crops as meat, has not yet become widespread and has a negative image. Therefore, we would like to collaborate with local companies that are striving to provide delicious gibier, conduct PR using newspaper company resources, and deliver delicious gibier to the dining table in a casual manner while considering the environment. I wanted to propose a new style of dining table, so I decided to title it -Build New Table-.
Kii Minpo “Wakayama Study Work: Agricultural Reform, Related Population and Creation of Innovation”
-Outline of idea-
We will build a portal site to disseminate information on “Workation”, which cultivates creativity and leads to problem solving by changing the work environment, and its student version, “Studycation”. Starting from the portal site, we will collaborate with workation coordinator Nanki Shirahama Airport Co., Ltd., JA Kinan, which supports local agriculture, etc. to formulate an acceptance plan, contribute to the increase in the related population of Wakayama Prefecture, and address local issues. We develop a matching business that leads to solutions. For the nine selected business plans, we will hold a coordination meeting with each company for business implementation, and provide development funds and development support in order.
3. Summary of “Build New Local 2022 with Google News Initiative” This is the second time, and in order to implement and monetize the business of more local newspaper companies than the first time, we have greatly expanded the content and support targets of GNI. – General comments from those involved –
From Mr. Masaki Sawai, Chairman of the BNL Executive Committee, Fukushima Minpo “I myself saw all the project proposals and attended the review meeting, but the project proposal that was finally decided as the implementation support proposal was from Google, the BNL Executive Committee Secretariat, and the BNL participating newspapers. We have received a certain amount of praise, and in particular, I feel that we have adopted a business proposal that can be expected to take shape by properly implementing a unique idea as a business, which is also the vision of BNL. Based on the solution of regional issues, new elements that were not included in last year’s BNL, such as business model design, reasonable profit and loss plan, establishment of an implementation system including cooperation with business partners, etc., have been added to create a more feasible business plan. I hope that the award-winning newspaper companies will work hard to implement their business plans, and that they will share the insights and know-how they have acquired through trial and error with other newspaper companies. increase.”
Yusuke Tomoda, Head of North Asia, News Partnership Division, Google Japan “Since 2018, Google has been globally working on the Google News Initiative (GNI), a project aimed at supporting the construction of a highly sustainable news ecosystem. I am honored to be able to help strengthen the management foundation for continuing to deliver quality news.
This year, the second time, the participating newspaper companies made plans with an eye on “commercialization” while referring to the realizations and learnings gained through the program, such as skilling seminars and escort brush-ups, as well as last year’s experiences. It was impressive. We expect that the 9 selected plans will be implemented and lead to the flow of regional revitalization. ” -Implementation program-
1. Kick-off conference
Date: Friday, May 27, 2022
Contents: Overall goals of Build New Local 2022 with Google News Initiative, We will share future efforts and the progress of new business implementation by the first award-winning newspaper company. Participating companies: 46 companies
2. Business planning skilling program
Implementation period: Late June to August 2022
Contents: Through the implementation of skilling seminars,
Aim to acquire practical business planning knowledge and skills. 3. Follow-up type brush-up support
Implementation period: July to September 2022
Contents: By providing hope newspapers with support tailored to their individual needs
Improve the quality of your business plan.
4. Relay report
Implementation period: From July 2022
Contents: Each company collects information on local DX cases and new businesses that utilize digital technology,
Implemented a relay report.
5. Business plan contest presentation
Implementation date: December 8, 2022
Contents: Each local newspaper company announced a refined business plan, Determined the details of the support with the newspaper company that plans to implement it.
In addition, we will share the progress of new business implementation by the first award-winning newspaper company.
Participating companies: 42 companies
More information about the project can be found on the website below. Build New Local Project HP https://bnl.jp/
Four. Share progress of “Build New Local Project 2021”
As a result of the first “Build New Local Project” held last year, the Saitama Shimbun received the highest award, followed by Kii Minpo (excellent award) and Kobe Shimbun (special award). We have formed a partnership and are proceeding with the implementation.
In this business plan contest, three award-winning newspaper companies shared their progress.
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Saitama Shimbun “Self-designed people grow up, Saitama. Creating the future by themselves, spiritually rich people from Saitama”
The “Jibun Design-People, Growing, Saitama” project will provide hands-on learning opportunities with the theme of “solving local social issues”. In August of this year, we conducted multiple experience programs in cooperation with local companies and
organizations for the purpose of investigating various consumer needs. It was officially approved at an internal meeting in October, and it was decided to start full-scale from April 2023. “Give children the power to create themselves. They will eventually become active members of the local community. With confidence and dignity.” With this thought in our hearts, Saitama Shimbun will start a serious challenge looking 10 or 20 years into the future.
Kii Minpo “Digital Teaching Materials and Information Sharing Tools for GIGA School, Regional Learning, and Exploratory Learning” In order to support high school “exploratory learning” that started in 2022, we will first hold a regional learning seminar “Thinking about regional cooperation using public data” for high school teachers with the Wakayama Information Promotion Council. co-sponsored. At the same time, we designated Minabe High School as a model school and started test marketing from the second semester.
At the elementary school, we conducted learning using “Japan Search” operated by the National Diet Library and disaster prevention learning using evacuation site information published as open data by Wakayama Prefecture. By the end of the academic year, we will be releasing a searchable website, Minna no Gaku Hiroba, which will store the learning outcomes compiled by students in a post-type database. ■Kobe Shimbun “-Adding Value to Logistics Connecting Producers and Consumers- Regional Revitalization Project with Regional Logistics Hyogo Tate Fresh Delivery”
At Kobe Shimbun, throughout the year, we connect producers and newspaper companies, newspaper companies and consumers and businesses with “information and transportation” lines, and connect people and things derived from each point to revitalize the region. We have implemented a business idea that creates this aspect. These efforts have resulted in the construction of a business model that re-uses regional “connections”, “information gathering and dissemination power”, and transportation as the axis. Currently, we are also participating in Kobe City’s open innovation matching business, and we would like to contribute to the further development of the region by working with partners who can co-create new businesses and product development.
5. “Build New Local Project” Operating System
1. Management system
Operating Body: Build New Local Executive Committee
Special cooperation: Google News Initiative
2. Structure of the Build New Local Executive Committee
Regional Newspaper Multimedia Network Association: 43 member regional newspaper companies
Digital Business Consortium: 45 member local newspaper companies Details about this release:
https://prtimes.jp/main/html/rd/p/000000005.000077667.html
MAIL:cr@prtimes.co.jp