Ameliorate Digital Consultancy Private Limited
Kombucha Market Insights, Upward Trends, Global Demand and Forecast 2022-2028 [Market Insights Report Press Release] A research was conducted to get an overview of the kombucha market for the period 2016-2022.
Kombucha tea refers to a fermented tea beverage prepared by mixing black/green tea and sugar with a microbial culture of symbiotic colonies of bacteria and yeast (SCOBY), with additional flavors and fruit juices. A variety of flavors are available, including lemon, ginger, apple, berry, coffee, herb, and spice. Regular consumption of kombucha helps in weight management along with detoxifying the digestive tract, building immunity, increasing energy levels, rebuilding connective tissue and minimizing strain on the pancreas. Significant growth in the food and beverage industry and rising health awareness among the masses are among the key factors driving the growth of the industry. In addition, a variety of nutrient-fortified functional beverages are rapidly gaining consumer preference over sodas and high-sugar juices around the world.
Purpose of the survey:
The purpose of this research is to analyze the global kombucha market through a series of questionnaires to find answers to business questions such as:
What is the demand for kombucha?
What are consumer preferences for the kombucha industry?
What are the factors driving the kombucha tea industry?
Survey overview:
Survey period: From 25th August 2022 to 12th October 2022
Research agency:
Research Contractor: Market Insights Reports
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We conducted a survey asking a variety of questions about end-use technology and pricing.
Number of valid responses: (500)
Survey method: 100 telephone surveys, 400 internet surveys
Survey target: Sales companies, hair coloring end users.
Some of the questions we asked respondents:
Which product will get more demand?
Answer- When it comes to variety, green kombucha tea is one of the healthiest functional beverages. Green kombucha tea offers a variety of health benefits, including fat loss, cancer prevention, and reduced risk of cardiovascular disease. is gaining momentum in the industry. [Image 1
What are the main routes through which kombucha is purchased? Answer – Our research found that hypermarkets/supermarkets are growing in popularity due to the availability of a wide range of consumer goods under one roof, ample parking space, and convenient operational timings. Moreover, increasing urbanization, growing working class population, and competitive pricing have increased the popularity of supermarkets/hypermarkets in developed and developing regions. [Image 2
Some of the findings:
Our research finds that a growing consumer preference for functional beverages that can add beneficial health benefits is positively increasing both consumer interest and demand for beverages such as kombucha. I got
Demand for organic kombucha is growing rapidly worldwide due to the growing awareness of safer alternatives to organic products. Increased demand for clean label products has improved sales of organic kombucha and maintained general health.
Consumers are increasingly willing to pay higher prices for premium functional beverages such as kombucha, which they perceive as healthy and natural.
Other key conclusions and points from the report:
Our research shows that the preference for healthy functional beverages is driving demand for kombucha tea. Today’s consumers are emboldened and unafraid to experiment with new and innovative flavors. This has led manufacturers to incorporate new flavors and ingredients to draw consumer attention to their products.
Details about this release:
https://prtimes.jp/main/html/rd/p/000000234.000084684.html