AWA Co., Ltd.
[Survey report] What is important when choosing a 5-star treatment with good component analysis results? The 1st place was “Damage care can be done”!
The hair care information media “Hair Care Talk”
(https://haircare-talk.com/) operated by AWA Co., Ltd.
(https://a-w-a.co.jp/) is targeted at people in their teens and older all over Japan. We conducted a questionnaire survey on “What is important in choosing a 5-star treatment with good component analysis results?”
We will publish the results.
Survey outline
Survey target: Women in their teens and older
Survey date: December 2022
Survey body: AWA Co., Ltd.
Survey method: Voluntary responses via the Internet
Number of people surveyed: 152 (women)
Survey method: Internet survey
Survey report: https://haircare-talk.com/category/treatment/#index_id6 * When citing the results of this survey, please use the URL of “Hair Care Talk” (https://haircare-talk.com/category/treatment/#index_id6). Summary of survey results
As a result of a questionnaire survey, “What is important in choosing a 5-star treatment with good component analysis results?”, the first place was “damage care”.
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1st place: can deal with damage
・At this age, the damage caused by coloring, perming, and curling irons that were repeated in your 20s will become more apparent. I choose damage care products with the desire to restore the luster and vitality of my hair when I was young. (Female in her 30s)
・Daily heat stimulation from irons and hair dryers, repeated pain from hair dyes, etc. Because I want to take care of my hair, which is damaged every day. (Female in her 20s)
・I’m worried about damage from hair colors and dryers, so it’s an advantage to be able to take care of it. If you can care for the damage, it will lead to gloss and unity. (Female in her 30s) The 1st place was “can do damage care”.
There were many opinions that they were worried about damage from repeated coloring and perming, and they were worried about heat damage from hair dryers and curling irons.
2nd Place: Moist and Cohesive
・I have a lot of hair to begin with, and each one is thick and easily spreads out with a little moisture. (Female in her 30s)
・Perhaps because I dye my hair regularly, my hair becomes dry and dry. (Female in her 40s)
・I have a terrible habit, but I think that it spreads due to dryness and swells. So the best thing is that it looks calm and beautiful when it is moistened. (Female in her 30s)
The 2nd place was “moistly settled”.
There were many opinions that the hair is dry because it has a lot of hair and spreads easily.
3rd place Suppresses peculiarities and swells
・The swell is getting worse year by year, and I can’t deal with it with cheap treatments, so I want to choose something with solid ingredients even if it’s expensive. (Female in her 40s)
・Anyway, it’s my biggest concern about my hair, so it’s best if you can expect to feel a special feeling that you can’t get anywhere else. (Female in her 40s)
・As I get older, I’m becoming more and more concerned about hair swells, so I chose the item to reduce kinks and swells. (Female in her 30s)
The 3rd place was “Suppress habit and swell”.
There was an opinion that hair swells have become worse with age, and cheap treatments cannot suppress swells.
4th: Become glossy
・As you get older, your hair loses its luster, and without it, you look older, so I think it’s important to have luster in your hair. (Female in her 40s)
– Glossy hair makes you look younger. I would like to purchase it if I can take care of it at home without going to a beauty salon. (Female in her 30s)
・I wonder if it’s because of the lack of moisture in my hair as I get older, or because of the color, but it’s getting dry. If it’s dry, it doesn’t feel clean and you look older than your age, so I just want a glossy finish. (Female in her 30s)
The 4th place was “to become glossy”.
There was an opinion that as you get older, your hair loses its luster, so shiny hair makes you look younger.
5th place Scalp care can also be done
・I myself have very dry skin, and in the winter my scalp becomes dry and dandruff tends to appear. (Female in her teens)
・I think all of them are important, but if the scalp is not healthy, beautiful hair will not grow, so I chose scalp care. (Female in her 50s)
・For treatments with the best component analysis results, we are also seeking to improve the constitution from the root of the appropriate scalp. (Female in her 30s)
5th place was “Scalp care can also be done”.
There was an opinion that the scalp is dry and dandruff tends to appear, so they want to keep the scalp healthy.
6th place: give strength
・As I get older, my hair loses elasticity and stiffness, and my hair becomes more wavy. Because I want the bridge to return even a little. (Female in her 50s)
・Because my hair is originally catty and thin, so I’m worried about losing volume with age. Because other care items can also be used to make it glossy and manageable. (Female in her 30s)
・Compared to when I was young, my skin has lost its firmness and elasticity, so I would like to choose a treatment that can take care of that point. (Female in her 40s)
6th place was “Give Hari Koshi”.
There was an opinion that as I got older, my hair lost its elasticity, and that my cat hair did not give me volume.
summary
When we conducted a questionnaire with 152 people, 28.9% of them answered that they could “care for damage”.
Also, as reasons for responding, there were many opinions such as because they were worried about damage from repeated coloring and perms, and because they were worried about heat damage from dryers and curling irons.
If you have the opportunity to choose a 5-star treatment with good component analysis results, please use it as a reference.
■ About AWA Co., Ltd.
AWA Co., Ltd. operates the community-based beauty salon Henna Salon Somali and the hair care information site “Hair Care Talk
(https://haircare-talk.com/)”.
Company HP: https://a-w-a.co.jp/
Gray hair dye specialty beauty salon Somali:
https://a-w-a.co.jp/hennasalonsomari/
Details about this release:
https://prtimes.jp/main/html/rd/p/000000091.000107159.html