AWA Co., Ltd.
[Survey report] What is important when choosing a shampoo with the scent of Kanagi rhinoceros? The first place was “”!
The hair care information media “Hair Care Talk”
(https://haircare-talk.com/) operated by AWA Co., Ltd.
(https://a-w-a.co.jp/) is targeted at people in their teens and older all over Japan. We conducted a questionnaire survey on “What is important when choosing a shampoo with the scent of Kanagi
rhinoceros?”
We will publish the results.
Survey outline
Survey target: Women in their teens and older
Survey date: November 2022
Survey body: AWA Co., Ltd.
Survey method: Voluntary responses via the Internet
Number of people surveyed: 100 (women)
Survey method: Internet survey
Survey report: https://haircare-talk.com/fragrant-olives-shampoo-ranking/#index_id3 * When citing the results of this survey, please use the URL of “Hair
Care Talk” (https://haircare-talk.com/fragrant-olives-shampoo-ranking/#index_id3). Summary of survey results
As a result of a questionnaire survey asking, “What is important when choosing a shampoo with the scent of Kanagi rhinoceros?”, the first place was “modest scent”.
[Image
1st place: Modest fragrance
・I don’t like things with strong scents (perfume, etc.), so it’s better to be modest. Kanagisai has a particularly strong scent, so I definitely want to check it out with a sample. (Female in her 40s) ・I really like the scent of fragrant rhinoceros, but if it’s too strong, I’ll be overwhelmed by the scent, and I’ll be considerate of the people around me. (Female in her 40s)
・If the scent is strong, you will be worried about the smell all day long. Even if you think it smells good, there is a high possibility that it will be unpleasant to others. (Woman in her 20s)
The first place was “modest scent”.
There were many opinions that they don’t like strong scents, or that strong scents make them consider other people around them.
2nd: Long-lasting fragrance
・I love the scent of fragrant rhinoceros, so I would be happy if the scent remained for a long time. I’m glad I bought this shampoo when the wind blows and I can smell it faintly. (Female in her 30s) ・If you bought a shampoo with a nice scent, it’s good that the scent lasts for a long time. If you have a scent that you like, you will be more excited (woman in her 30s)
・If you are looking for a shampoo that has the elegant scent of Kanagi Rhinoceros, you will want to choose a shampoo that has a long-lasting scent and enjoy it with an aroma sensation. (Female in her 40s) The second place was “Fragrance lasts a long time”.
Many people said that they love the scent of fragrant rhinoceros, and that if they continue to use their favorite scent, they will feel more excited.
3rd Place: Moist and Cohesive
・I’m happy that it spreads and swells, so it’s moist and put together. I would be happy if it would be a short time to get ready in the morning. (Female in her 30s)
・Since my hair is thick and voluminous, it is less likely to get damaged if it is kept moist, making care and daily life easier. (Female in her 30s)
・The fragrance of Kanagi rhinoceros is important, but it is also important that it works well as a shampoo, so it should be moist and cohesive. (Female in her 30s)
The 3rd place was “moistly settled”.
There was an opinion that the hair is easy to spread and undulate, and it is easy to care for when it is collected.
4th: Gentle cleansing ingredients
・I have sensitive skin, and shampoos containing chemicals seem to remain in my hair no matter how much I rinse them, and the part that hits my bangs becomes rough (woman in her 40s).
・I want to choose products that are gentle on the hair and scalp, even if they are scented products. If you use a shampoo with not so good ingredients, itching will come out immediately. (Female in her 30s) ・It is important that the ingredients are very gentle. Compared to other products, it is better to have it washed gently. (Woman in her 20s)
The 4th place was “gentle cleaning ingredient”.
There was an opinion that because the skin is weak, the scalp tends to itch. 5th Place Become Smooth
・Not only does it smell good, but it also makes me feel better if I can get my hair smooth, so I value it when choosing a shampoo. (Female in her 30s)
・I love the scent of fragrant rhinoceros, so basically any shampoo will do. 5th place was “Sarasara”.
There was an opinion that they want to have a smooth finish because they feel better when their hair is smooth.
6th place Scalp care
・We don’t need products that only smell. I’m looking for a shampoo that gives me good scalp care and has a scent I like. (Female in her 30s)
・Besides the scent, the most important point about shampoo is scalp care. This is because you can get rid of fatigue by stimulating from the scalp. (Female in her 40s)
6th place was “scalp care”.
There was an opinion that scalp care is the most important thing because you don’t need a shampoo that only has a scent.
summary
In a survey of 100 people, 47% of the respondents answered that it had a “moderate scent.”
As for the reasons for answering, there were many opinions such as because they don’t like strong scents, or because they care about the people around them if they have a strong scent.
If you have the opportunity to purchase a shampoo with the scent of Kanagi rhinoceros, please use it as a reference.
■ About AWA Co., Ltd.
AWA Co., Ltd. operates the community-based beauty salon Henna Salon Somali and the hair care information site “Hair Care Talk
(https://haircare-talk.com/)”.
Company HP: https://a-w-a.co.jp/
Gray hair dye specialty beauty salon Somali:
https://a-w-a.co.jp/hennasalonsomari/
Details about this release:
https://prtimes.jp/main/html/rd/p/000000075.000107159.html
MAIL:cr@prtimes.co.jp