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AWA Co., Ltd. Survey report What is the most important thing when choosing a lightweight compact dryer? The first place was “strong wind volume”!

AWA Co., Ltd.
[Survey report] What is the most important thing when choosing a lightweight compact dryer? The first place was “strong wind volume”!
The hair care information media “Hair Care Talk”
(https://haircare-talk.com/) operated by AWA Co., Ltd.
(https://a-w-a.co.jp/) is targeted at people in their teens and older all over Japan. We conducted a questionnaire survey on “What is the most important thing when choosing a lightweight compact dryer?” We will publish the results.
Survey outline
Survey target: Women in their teens and older
Survey date: November 2022
Survey body: AWA Co., Ltd.
Survey method: Voluntary responses via the Internet
Number of people surveyed: 100 (women)
Survey method: Internet survey
Survey report: https://haircare-talk.com/compactdryerrecommended/#index_id2 * When citing the results of this survey, please use the URL of “Hair Care Talk” (https://haircare-talk.com/compactdryerrecommended/#index_id2). Summary of survey results
As a result of a questionnaire survey, “What is the most important thing when choosing a lightweight compact dryer?”, the first place was “strong air volume”.
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1st Place Strong airflow
・If you use a strong airflow, it will take less time to dry, and you can reduce the damage to your hair by drying it quickly. (Female in her 30s)
・It takes a long time to dry if there is no air flow. If it takes time, the time to raise the arm will be longer, and the meaning of making it lighter will be lost. (Female in her 40s)
・I have a lot of hair, so it takes a long time to dry. So, choose something with a strong airflow so that it can dry as quickly as possible.
The first place was “strong wind volume”.
There were many opinions that they wanted to shorten the drying time, and that drying quickly would reduce damage to the hair.
2nd: Easy to carry
・I thought that people who wanted to buy a compact dryer would buy it to use when traveling or going out (woman in her 40s)
・I don’t want it to get in the way of my travel bag. It’s a short cut, so I don’t care much about the airflow, so I use it in combination with the towel dryer to dry even small items (female in her 30s). ・Because it is a compact dryer, it is not only compact when it is opened, but it is also compact when stored, so you can easily carry it when traveling. (Female in her 30s)
The second place was “easy to carry”.
Many people said that they wanted to take it with them on trips and didn’t want it to get in the way in their bags.
3rd place Easy to store
・The advantage is that it can be used anywhere, so it is good that it fits neatly in a bag, and that it can be safely carried around (woman in her 30s).
・I often travel alone with only one bag, so I want to secure as much space as possible, so I choose a small and lightweight dryer that is easy to store. (Female in her 40s)
・I’m in trouble with the storage space for the dryer. The washroom inevitably has a lot of things, and I want a lightweight dryer that is as compact and easy to store as possible. (Female in her 40s) The 3rd place was “easy to store”.
There was an opinion that they wanted to put it neatly in their bag, and that they were having trouble with how to store the dryer. 4th: Can be used overseas
・I’m studying abroad and love traveling abroad, so I’m looking for a compact dryer that can be used overseas and is light and easy to store in my luggage. (Female in her teens)
・Before COVID-19, I often traveled abroad, and when I was abroad, the airflow of hotel dryers was often weak, and it was difficult to dry my hair. (Woman in her 20s)
・If you buy something compact, you can take it with you on a trip, so it’s good to have something that can be used not only in Japan but also overseas. (Female in her 40s)
4th place was “can be used overseas”.
There was an opinion that since I like to travel abroad, it would be nice to have a hair dryer that can be used not only in Japan but also overseas.
5th: Damage can be treated
・If your hair is stiff or dull after drying, it will take time and effort to care for it afterwards. Therefore, even if it is compact, choose a product with a damage care function. (Female in her 30s) ・I want to use something that is good for my hair because I use it every day, so I want to choose a product with a damage care function. Also, I don’t need anything other than compact and with a damage care function (female in her 20s)
・My hair is getting dry, so I want a function that gives moisture. With such a compact dryer, you can easily clean it on the go. (Female in her 50s)
5th place was “can do damage care”.
There was an opinion that if the hair becomes stiff after drying, it will take time to care for it afterward, so they want to use something that is good for their hair as much as possible.
6th: The temperature can be adjusted
・I thought it would be nice to be able to finely adjust the
temperature, so if it gets too hot, you can quickly change it to a lower temperature. I’m happy to be able to adjust the temperature finely so that I can cook at the best temperature. (Woman in her 20s) ・I think it would be better if the temperature could be finely adjusted even though it is compact, so you can use it according to the purpose of use, such as when drying or blow-drying your hair. (Female in her 40s)
The 6th place was “The temperature can be adjusted”.
Some people said that they want to dry their hair at a temperature that suits them, and that they want to use different temperatures depending on the application, such as blow drying.
summary
In a survey of 100 people, 45% of the respondents answered that the air volume was strong.
Also, as a reason for answering, there were many opinions that they wanted to shorten the drying time and that drying quickly would reduce damage to the hair.
If you have the opportunity to purchase a compact dryer, please refer to it. ■ About AWA Co., Ltd.
AWA Co., Ltd. operates the community-based beauty salon Henna Salon Somali and the hair care information site “Hair Care Talk
(https://haircare-talk.com/)”.
Company HP: https://a-w-a.co.jp/
Gray hair dye specialty beauty salon Somali:
https://a-w-a.co.jp/hennasalonsomari/
Details about this release:
https://prtimes.jp/main/html/rd/p/000000092.000107159.html



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