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AWA Co., Ltd. Survey report What is the most important thing when choosing a treatment to improve hair quality? The 1st place was “Suitable for peculiarities and swells”!

AWA Co., Ltd.
[Survey report] What is the most important thing when choosing a treatment to improve hair quality? The 1st place was “Suitable for peculiarities and swells”!

The hair care information media “Hair Care Talk”
(https://haircare-talk.com/) operated by AWA Co., Ltd.
(https://a-w-a.co.jp/) is targeted at people in their teens and older all over Japan. We conducted a questionnaire survey on “What is the most important thing when choosing a treatment to improve hair quality?”
We will publish the results.
Survey outline
Survey target: Women in their teens and older
Survey date: October 2022
Survey body: AWA Co., Ltd.
Survey method: Voluntary responses via the Internet
Number of people surveyed: 136 (women)
Survey method: Internet survey
Survey Report: https://haircare-talk.com/hairquality-improvement-treatment/#index_id4 * When citing the results of this survey, please use the URL of “Hair
Care Talk” (https://haircare-talk.com/hairquality-improvement-treatment/#index_id4). Summary of survey results
As a result of a questionnaire survey, “What is the most important thing when choosing a treatment to improve hair quality?”
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1st Place: Cures habits and swells
・Because I have a lot of curly hair, it is important to improve the quality of my hair to keep it together and manage my curly hair. (Female in her 30s)
・I often try to improve hair quality because I am worried about habits and swells, so I place the most importance on it. In addition, I think that most hair troubles will be solved if the habit and swell subside. (Female in her 30s)
・Because I have curly hair, I want to improve it because even if I think it is set with a hair set, it will spread out and become unkempt immediately (female in her 20s)
The 1st place was “fixes habits and swells”.
There were many opinions that it was because there was a lot of hair due to curly hair, and it was easy to spread due to curly hair. 2nd Place Becomes smoother
・I would like a hair treatment that leaves my hair feeling smooth and dry. (Female in her 30s)
・Because my hair is naturally thin and tends to get dry, I like things that give it a smoother finish. I’m glad that it’s smooth and my hair doesn’t get tangled easily. (Female in her 30s)
・My hair is bristle and curly, so if it becomes smoother and loses its peculiarity, my appearance will change considerably. (Female in her 30s)
The 2nd place was “Sarasara naru”.
Many people commented that their hair is thick and brittle, and that it tangles easily.
3rd Place Sutonto Matomaru
・I’m worried about my hair spreading out easily, so I choose hair quality improvement treatments with an emphasis on making my hair manageable and manageable. (Woman in her 20s)
・I want to reduce the volume because my hair is thick and bristle. In addition, I have curly hair and tend to have bed habits, so I choose something that has a cohesive effect. (Female in her 40s)
・My hair is easy to get tangled and stiff, and it often gets tangled when I dry my hair, so something that holds it together is good. (Female in her 30s)
The 3rd place was “Suton to Matomaru”.
There was an opinion that the hair tends to spread out, and that they want to reduce the volume with thick hair.
4th: Good value for money
・I think expensive treatments are very effective, but I want to use a lot of hair for a long time, so I value cost performance. (Female in her 30s)
・It seems that the price will be high when it comes to hair quality improvement, but I want to choose a product with good cost performance so that it is easy to use every day. (Female in her 30s)
・While there are many products that are expensive and have good ingredients, I want something that is not too expensive and is effective. (Woman in her 20s)
4th place was “good value for money”.
There was an opinion that it’s something you use every day because you have long hair and want to use it a lot.
5th place Favorite scent
・Choose by scent so that you can continue to use it after purchasing it. If you don’t like the scent, you won’t want to use it, so choose the scent you like. (Woman in her 20s)
・No matter how good a product is, if you don’t like the smell of it, you’ll end up hating it and you won’t be able to use it for a long time, so the smell is important. (Female in her 40s)
・It is important to improve hair quality, but it is also important to have a scent that you like because you use it every day and want to be healed by it.
5th place was “favorite scent”.
There was an opinion that if you don’t like the scent, you don’t want to use it, and you want to be healed by a treatment with a good scent. 6th place Scalp care
・I think that the hair quality is not only related to the hair, but also the scalp. So, I am also conscious of improving the condition of my scalp. (Female in her 30s)
・I think that care from the scalp is important to improve hair quality. I think it’s important to keep your scalp healthy. (Female in her 40s)
・I think that the condition of the scalp has a lot to do with improving hair quality, so if there is something that can take care of the scalp, I will actively choose it. (Female in her 40s)
6th place was “scalp care”.
There was an opinion that if the condition of the scalp improves, the quality of the hair will also improve.
summary
A questionnaire was given to 136 people, and 37.5% of the respondents answered that the habits and swells had disappeared.
Also, as the reason for answering, there were many opinions such as because the amount of hair was large due to curly hair and because it was easy for curly hair to spread.
If you have the opportunity to choose a treatment to improve your hair quality, please refer to it.
■ About AWA Co., Ltd.
AWA Co., Ltd. operates the community-based beauty salon Henna Salon Somali and the hair care information site “Hair Care Talk
(https://haircare-talk.com/)”.
Company HP: https://a-w-a.co.jp/
Gray hair dye specialty beauty salon Somali:
https://a-w-a.co.jp/hennasalonsomari/
Details about this release:
https://prtimes.jp/main/html/rd/p/000000073.000107159.html



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