AWA Co., Ltd.
[Survey report] What is the most important thing when choosing the latest hair dryer? The first place was “beautifully finished”!
The hair care information media “Hair Care Talk”
(https://haircare-talk.com/) operated by AWA Co., Ltd.
(https://a-w-a.co.jp/) is targeted at people in their teens and older all over Japan. We conducted a questionnaire survey on “What is the most important thing when choosing the latest hair dryer?”
We will publish the results.
Survey outline
Survey target: Women in their teens and older
Survey date: November 2022
Survey body: AWA Co., Ltd.
Survey method: Voluntary responses via the Internet
Number of people surveyed: 100 (women)
Survey method: Internet survey
Survey report: https://haircare-talk.com/category/kaminonayami/hairdryer33/#index_id3 * When citing the results of this survey, please use the URL of “Hair
Care Talk” (https://haircare-talk.com/category/kaminonayami/hairdryer33/#index_id3). Summary of survey results
As a result of a questionnaire survey, “What is the most important thing when choosing the latest hair dryer?”, the first place was “beautiful finish”.
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1st Place Beautifully finished
・If I were to choose the latest dryer, I would like it to moisturize the surface of my hair and make it look beautiful. (Female in her 30s) ・My hair is thin and soft, so I prefer a hair dryer that does not damage my hair even with the heat of the dryer and gives a beautiful finish (woman in her 30s).
・Since it will be used every day, I wanted to choose something that would damage the hair and scalp as little as possible. (Female in her 30s)
The first place was “beautifully finished”.
There were many opinions that they wanted to use a hair dryer for moisturizing care, and were concerned about the heat damage caused by the hair dryer.
2nd: Is the air volume strong?
・In order to dry quickly, I choose a strong airflow. Because I have long hair and a lot of hair, so it really takes a long time if the wind power is low. (Female in her 40s)
・If you dry your hair halfway with a weak airflow, it will take time to sleep, so you want to dry your hair quickly with a strong airflow (female in her 40s).
・Because I have long hair, I want to shorten the drying time, so I am concerned about the air volume. If there is a lot of wind, it dries quickly, so I feel that there is less damage to my hair. (Woman in her 20s)
The second place was “Is the wind volume strong?”
Many people said that they wanted to dry it quickly, or that it took a long time to dry their hair.
3rd Place: Fully functional
・If you want to buy the latest hair dryer, it is good to have a hair dryer that has all functions such as air volume, temperature setting, light weight, negative ions, etc. (Female in her 30s)
・If you can’t use different functions and various uses from
conventional dryers, you will think that conventional dryers are cheaper. (Woman in her 20s)
・Inexpensive products that don’t have a lot of functions often feel dry after drying, so I want to choose something with high
functionality. (Female in her 40s)
The 3rd place was “Fully functional”.
There was an opinion that a hair dryer with a variety of functions is good, and that if the functions are not sufficient, the hair will be dry.
4th: Good value for money
・Because I use all dryers every day, I want to actively buy the ones with the best cost performance. Because I feel like I got it when I bought it at a good price. (Woman in her 20s)
・Because it is a new product, I would like to check the functions carefully and check the reviews to see if the price is worth it (woman in her 20s).
・Even if there are many latest functions and good efficacy is expected, if the cost performance is bad, I can’t think of buying it. (Woman in her 20s)
4th place was “good value for money”.
There was an opinion that the hair dryer is something that is used every day, so cost performance is important, and if the cost performance is poor, people will not buy it.
5th: Easy-to-use weight
・My hair is long and I have to hold the dryer for a long time. (Female in her 30s)
・Even if the function is in place, if it is heavy, it will be difficult to dry and you will not want to use it. If you want to buy the latest items that you use every day, you want to choose something that is light and has excellent functionality. (Female in her 40s) The 5th place was “easy to use weight”.
There was an opinion that if it is heavy, the arms will get tired, and if it is heavy, people will not want to use it.
6th: Easy to store
No one chose 6th place, “easy to store”.
summary
When we conducted a survey of 100 people, 35% of the respondents answered that it was “beautifully finished.”
Also, as reasons for responding, there were many opinions such as because they wanted to use a hair dryer for moisturizing care, and because they were concerned about the heat damage caused by the hair dryer.
If you have the opportunity to choose the hottest hair dryer, please refer to it.
■ About AWA Co., Ltd.
AWA Co., Ltd. operates the community-based beauty salon Henna Salon Somali and the hair care information site “Hair Care Talk
(https://haircare-talk.com/)”.
Company HP: https://a-w-a.co.jp/
Gray hair dye specialty beauty salon Somali:
https://a-w-a.co.jp/hennasalonsomari/
Details about this release:
https://prtimes.jp/main/html/rd/p/000000093.000107159.html