AWA Co., Ltd.
[Survey report] What is the most important thing when choosing the best treatment for dry hair? The first place was “high moisturizing power”!
The hair care information media “Hair Care Talk”
(https://haircare-talk.com/) operated by AWA Co., Ltd.
(https://a-w-a.co.jp/) is targeted at people in their teens and older all over Japan. We conducted a questionnaire survey on “What is the most important thing in choosing the best treatment for dry hair?” We will publish the results.
Survey outline
Survey target: Women in their teens and older
Survey date: November 2022
Survey body: AWA Co., Ltd.
Survey method: Voluntary responses via the Internet
Number of people surveyed: 100 (women)
Survey method: Internet survey
Survey report: https://haircare-talk.com/pasapasa-treatment-2/#index_id2 *When citing the results of this survey, please use the URL of “Hair Care Talk” (https://haircare-talk.com/pasapasa-treatment-2/#index_id2). Summary of survey results
As a result of a questionnaire survey, “What is the most important thing in choosing the best treatment for dry hair?”, the first place was “high moisturizing power”.
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1st place: High moisturizing power
・My hair is thin, tangles easily, and dries easily, so I think it’s better to use something with high moisturizing power. I think the most necessary thing for dry hair is moisturizing. (Female in her 30s) ・Dry hair is damaged and dry, so I want to choose it with an emphasis on moisturizing power. It’s good to be moist and moist and put together. (Female in her 40s)
Because I want you to moisturize and moisturize dry hair and make your hair look beautiful. I want it to feel moist to the touch. (Female in her 30s)
The first place was “high moisturizing power”.
Many people said that their hair was thin and easily dried, and that they wanted to have moist hair.
2nd Place Good value for money
・Of course, I think that something with moisturizing power and gloss is good, but I don’t think I can use it continuously every day if the cost performance is not good. (Female in her 40s)
・No matter how good the treatment is, if you don’t continue, the effect will be temporary, and it will be difficult to continue using it before the effect appears. (Woman in her 20s)
・I want to continue using the treatment regularly, so cost performance is more important than anything else. If it’s expensive, it’s hard to repeat after one purchase (woman in her 20s)
The 2nd place was “good value for money”.
There were many opinions that if the cost performance is not good, it cannot be used continuously, and if it is expensive, it is difficult to repeat.
3rd place Suppress swell
・As you age, your hair becomes more prone to dryness. If there is a treatment that suppresses habits and swells, I think I will purchase it immediately. (Female in her 50s)
・If your hair becomes dry, it will unavoidably spread and undulate, making it difficult to keep your hair together. (Female in her 30s) ・Because dry hair tends to become wavy and difficult to handle (female in her 30s)
The third place was “suppress swell”.
There was an opinion that as you get older, your hair becomes dry and wavy, and if your hair becomes dry, it becomes wavy and difficult to manage.
Tie 3rd place Becomes glossy
・My hair tends to dry out, so I want to make it look as shiny as possible. I use a moist type treatment for what I wash off, and an oil type treatment for what I don’t wash off. (Woman in her 20s) ・Even if the moisturizing power is too high, it will become sticky and uncomfortable, so I thought it would be nice to make the hair glossy and easy to handle. (Woman in her 20s)
・When your hair is damaged and dry, I think it’s more beautiful not only when you touch it, but also when it looks shiny. (Female in her 30s)
The 3rd place with the same rate was “to become glossy”.
There was an opinion that because my hair is dry and I want it shiny, because shiny hair looks beautiful.
4th favorite scent
・First of all, if you like the scent, it will make you feel better, so it is a major premise. On top of that, I focus on whether the moisturizing power is maintained (female in her 30s)
・No matter how good the product is for your dry hair, if you use it frequently at home as a home care product, it will be painful to use it unless it smells like you like it. We place importance on whether or not the product has a strong odor. (Woman in her 20s)
4th place was “favorite scent”.
There was an opinion that if it smells like it, it feels good, and if it doesn’t smell like it, it’s painful to use.
5th place Scalp care can also be done
・If the skin is dry, it will affect the hair, so I want to choose a product that contains ingredients that are gentle on the scalp. (Female in her 30s)
5th place was “Scalp care can also be done”.
There was an opinion that they want to use ingredients that are gentle on the scalp as much as possible.
summary
In a survey of 100 people, 67% of the respondents answered that it had a high moisturizing power.
Also, as the reason for answering, there were many opinions that the hair was thin and easy to dry, and that they wanted to have moist hair.
If you have the opportunity to find the perfect treatment for dry hair, please refer to it.
■ About AWA Co., Ltd.
AWA Co., Ltd. operates the community-based beauty salon Henna Salon Somali and the hair care information site “Hair Care Talk
(https://haircare-talk.com/)”.
Company HP: https://a-w-a.co.jp/
Gray hair dye specialty beauty salon Somali:
https://a-w-a.co.jp/hennasalonsomari/
Details about this release:
https://prtimes.jp/main/html/rd/p/000000081.000107159.html