Babycam Co., Ltd. The ONE HINA Project, where you can choose your own face and outfit. Give your child the one and only Hina doll in the world! A collaboration project between the long-established store “Mataro doll” and “Babycam” that has inherite

Babycam Co., Ltd.
The ONE HINA Project is a Hina doll that allows you to choose your own face and outfit. Give your child the one and only Hina doll in the world! A collaboration project between the long-established store “Mataro doll” and “Babycam” that has inherited the tradition of 280 years.
Hina dolls that you choose parts such as faces and clothes by yourself while consulting with the craftsmen of the long-established “Mataro doll”. It is a special project limited to 50 people where you can have a valuable experience and the price is reasonable. Now accepting applications!

A collaboration project between Babycam Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Masaiku Anzai), which operates the pregnancy, childbirth, and childcare community site Babycam, and Mataro dolls. It was launched with the desire to nurture the bond between parents and children through traditional events. A one-of-a-kind hina doll gift. When you can remember, the story of parent and child will also bounce.
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◼︎ Hina dolls just for my child, made with a traditional craftsman Would you like to celebrate the Peach Festival with heartfelt Hina dolls that wish for the healthy growth of children? In the “ONE HINA Project”, you can choose parts such as faces and costumes by yourself while consulting with craftsmen. Enjoy the production process and make wonderful memories.
“Mataro Ningyo” is a long-established store that has been making Kimekomi dolls since its establishment in 1919. It is the only official successor of the Kamo doll technique, which originated at Kamigamo Shrine in Kyoto, which has been handed down since the Edo period. A doll with a plump and dignified face soothes the hearts of those who see it.
The precious experience of participating in the process of carefully making such a “Mataro doll” by a traditional craftsman is a
once-in-a-lifetime gift from parents to children. We have received feedback from people who have actually experienced the process of choosing a doll’s kimono from among many fabrics, saying, “It was exciting!” The joy when the image is completed will be even more. It’s also nice to be able to tell your child “I made it like this” during the Doll’s Festival.
◼︎Outline-Flow after application
The meeting will use Zoom.
1. First meeting: Decide on budget and size.
We can handle 40 to 75 centimeters in width and 22 to 40 centimeters in depth. The budget is from 165,000 yen.
2. Second meeting: Choose the desired emperor and Hina dolls. Choose the type of face, the fabric of the costume, the decorative stand, the folding screen, and the tools while consulting with a traditional craftsman.
3. You will receive a report in the middle of production. It is OK to change in the middle.
4. Completed Hina dolls will be delivered to your home in about one month from your application.
10 year warranty. All products are made in Japan and are of high quality. The reasonable price and the sense of security made by skilled traditional craftsmen are unique to ONE HINA! It’s limited to 50 people, so consider it early. Enjoy an experience that cannot be experienced with ready-made products and an encounter with a one-of-a-kind hina doll in the world.
◼︎ “Babycam Live Commerce Hina Doll Preparation Special” held [Image 2

“Babycam Live Commerce” allows you to learn about the details of products online and ask questions without hesitation via chat. It is popular that you can purchase it after convincing it. On December 19th (Monday), we will deliver a Hina doll preparation special!
We will tell you how to choose Hina dolls, how to prepare them, and the contents of the “ONE HINA” project. What kind of special Hina dolls are only for my child? “Experience more excitement than you expected!” There are also special benefits for those who have applied for this live commerce participation♪
◼︎ Schedule
December 19 (Mon) Morning 11:00-11:30, Afternoon 15:00-15:30 ◼︎ Participation fee: Free
◼︎Participant benefits: Beautiful sweets that look just like jewels…A gift of plain flavor from the amber sugar specialty store “Magical Kohakuto”
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* Details will be announced in the program.

◼︎Introduce reviews from customers who chose “ONE HINA”
・Twice so far, I’ve had the Peach Festival, and each time I’ve considered purchasing a Hina doll, I’ve been looking around at various shops, and this is it! I couldn’t find anything that suited me, so I didn’t buy it. I was fascinated by the fact that custom-made products seemed to be convincing. (Hana Child: 1 year and 7 months old) ・I would like to prepare a special Hina doll for my first child. Hina dolls that offer a premium experience of making them yourself are very attractive. (Mr. Non Non Child: 2 months old)
・These Hina dolls are reasonably priced, and above all, I was very attracted to the fact that you can make your own, one-of-a-kind Hina dolls. (Mr. Millefeuille Child: 4 months old)
Application acceptance: Until Tuesday, January 31, 2023
Click here for application and detailed inquiries ↓
TEL: 03-3833-9662
[About Babycam Co., Ltd.]
Founded in 1996.
In 1998, she established Babycam, a community site to turn the anxiety of pregnancy, childbirth, and childcare into something fun. Currently, there are about 350,000 members. With the cooperation of experts, we provide consultation rooms, encyclopedic content, and a huge amount of experiences. In addition to providing lifestyle information and product information that meet the needs of users, as well as holding seminars and events, the company also collaborates with local governments to develop a business related to employment support for women raising children (WorkSmart).
The research activities at Babycam have won the Kids Design Award Judging Committee Special Award and Social Contribution Media Award, and they are also engaged in collaborative activities such as product development and marketing with major companies in various fields. In the corona crisis, we quickly held online classes for parents and provided the system to hospitals, and we are continuing to develop online live “Babycam Mama Tea Break” held every day to connect moms. In addition to Honda Motor Co., Ltd.’s community planning and management, we also provide community planning consulting, production, marketing, management services, etc. for many companies.
Babycam website (
Babycam Mama Tea Break ( Company name: Babycam Co., Ltd.
Established: February 20, 1996
Capital: 80 million yen
Representative: Masaiku Anzai, President and Representative Director Location: 3rd Floor, Expert Office Kojimachi, 2-10-3 Kojimachi, Chiyoda-ku, Tokyo
[Inquiries regarding this release]
Babycam Co., Ltd. Contact: Taeko Yamada
TEL: 03-4405-1938

Details about this release:

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