Black Label Malt & Hops Series Yellow Stitch JEANS New Release of “Upcycled Jeans” Made from Beer Byproducts

Sapporo Holdings
Black Label Malt & Hops Series Yellow Stitch JEANS New Release of “Upcycled Jeans” Made from Beer Byproducts
Sapporo Draft Beer Black Label’s membership site “CLUB Black Label” has increased the number of members by about 100,000 since its renewal in April this year!

Sapporo Breweries Co., Ltd., a group company of Sapporo Holdings Co., Ltd., is an EC shop “Sapporo Draft Beer Black Label THE SHOP” in the membership site “CLUB Black Label”, “Black Label Malt & Hops Series Yellow Stitch JEANS”. (Yellow Stitch Jeans) will be newly released. [Image 1

This product is based on the technology of SHIMA DENIM WORKS (Urasoe City, Okinawa Prefecture), which is known for processing sugar cane into denim products, and uses malt feed and hops derived after squeezing the wort in the beer making process. This is an “upcycled jeans” jointly produced by making denim fabric from beer by-products such as stems and leaves from harvesting. It is a groundbreaking product that expands the possibilities of beer by-products, which are currently reused mainly as animal feed and field fertilizer. As for the black label “upcycled jeans,” we held a lottery sale of 30 “Black Label Malt & Hops JEANS” in April of this year, and received a great response with about 1,600 entries. (Note 1) We believe that many customers were interested in the brand story of the black label, which celebrated its 45th anniversary in 2022, and the unique brand action of producing and selling jeans.
The “Black Label Malt & Hops Series Yellow Stitch JEANS” has been carefully designed with attention to detail, from the leather patch and top button to the piss name. .
In addition, since the renewal in April of this year, the number of members has increased by about 100,000, and the number of members has increased by about 100,000. We hope you enjoy the world of Black Label.
Through the “CLUB Black Label,” we will work to further deepen communication with our customers. Please look forward to future developments.
(Note 1) The jeans sold in April this year are limited to 30, and there are no plans to resell them.
Black Label Malt & Hops Series Yellow Stitch JEANS Overview
1. Product name
Black Label Malt & Hops Series Yellow Stitch JEANS
2. Sales price
41,800 yen (including shipping and tax)
3. Release date
December 1, 2022
4.Content
SHIMA DENIM WORKS (Urasoe, Okinawa Prefecture) is known for processing beer by-products, such as malt feed, which is derived after squeezing the wort in the beer-making process, and stems and leaves from harvesting hops, into sugar cane denim products. City), it is powdered in Okinawa Prefecture, and the powder is processed into “paper thread” Japanese paper thread in Mino City, Gifu Prefecture. It is made into cloth at “Jeans Sommelier” in Fukuyama City, Hiroshima Prefecture. In addition, skilled craftsmen in Fukuyama City, Hiroshima Prefecture also handcraft and finish each one according to size. JAPAN MADE handmade straight jeans with the same beer color yellow stitching as the black label logo.
[Image 2

5. Special page URL
https://theshop.c-kurolabel.jp/jeans/
[Image 3

Overview of “Sapporo Draft Beer Black Label THE SHOP”
1. Shop name
Sapporo Draft Beer Black Label THE SHOP
2. Concept
The story of the product, the joy of holding it in your hand, the design and functionality. Under the theme of “Value for adults to choose”, this is the brand’s first online shop that sells excellent items carefully selected by Black Label that combine simple beauty with a reliable texture that can be used for a long time.
3. Shop URL
https://theshop.c-kurolabel.jp/
-reference-
〇 Black Label Malt & Hops JEANS Story Movie https://youtu.be/5hcYQRX9Lvk 〇 About SHIMA DENIM WORKS (Urasoe City, Okinawa Prefecture)
A joint brand of Rinnovation Co., Ltd. (Bunkyo-ku, Tokyo), which manufactures and sells bagasse denim, and Curelabo Co., Ltd. (Urasoe-shi, Okinawa), which develops and manufactures sustainable fibers.
SHIMA DENIM WORKS: https://shimadenim.com/
〇Sapporo Draft Beer Black Label Brand Site
https://www.sapporobeer.jp/beer/index.html
[Inquiries from consumers]
Sapporo Breweries, Ltd. Customer Service Center
TEL 0120-207-800

Details about this release:
https://prtimes.jp/main/html/rd/p/000002157.000012361.html

MAIL:cr@prtimes.co.jp

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