Oasis Lifestyle Group Co., Ltd.
“Business shoes category, No. 1 in history” “Leather shoes that can be stepped on with heels” that overturned the industry’s laws will be on sale at Nagoya Sakae Mitsukoshi from Saturday, December 10th. Achieved over 13 million yen in total through crowdfunding
Oasis Lifestyle Group Co., Ltd. (location: Minato-ku, Tokyo), which plans and sells the borderless wear brand “WWS/WWS”, which originated in work suits, has overturned the industry’s prohibition “Kakato can step on” * 1 “. Borderless genuine leather shoes” will be released at Nagoya Sakae Mitsukoshi from Saturday, December 10, 2022.
This product, which was jointly developed with “texcy luxe” developed by ASICS Trading Co., Ltd. and was pre-sold on the support purchase site Makuake, became a hit product with a total support purchase of over 13 million yen. Recorded the highest total support purchase amount*² in the business shoes category on the crowdfunding site. [Image 1
Leather shoes for those who are not good at leather shoes, the trigger for development is the shrinking men’s shoe market and negative opinions on leather shoes
In recent years, due to the casualization of the domestic shoes and sandals market, the shipment value of leather shoes has been declining year by year. On the other hand, the market for sports and casual shoes such as sneakers has expanded, and it has become common to see businessmen wearing suits, backpacks, sneakers, and other casual items on a daily basis*³.
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Depending on the scene, you may be asked to wear leather shoes. We heard negative opinions about leather shoes, and developed this product as “leather shoes for those who are not good at leather shoes” to solve them. WWS, which was developed as a uniform for a plumbing company and has created a large new market of suit-type work clothes that transcends the boundaries of clothing genres, will enter the shoe industry with a perspective unique to entering a different industry. [Image 3
Unlike conventional leather shoes, the heels can be stepped on*1, so you can spend a comfortable time in office work, business trips, and other moving situations. In addition, a lightweight outer sole with excellent cushioning and flexibility is used to make walking easier and less tiring, and the elastic secret side gore makes it easy to put on and take off. These borderless shoes can be used for formal occasions such as business negotiations and meetings, when you want to relax your feet while traveling or working at a desk, as well as for ceremonial occasions and everyday use.
[Image 4: https://prtimes.jp/api/file.php?c_id=35410&t=animationGifImage&f=d01a4111246cb204197c4975e738f066.gif&img_id=1670469099204]
[Image 5: https://prtimes.jp/api/file.php?c_id=35410&t=animationGifImage&f=945f1db7e24936951070658199a0b952.gif&img_id=1670469099194] *1 It is a specification that does not use a heel core, assuming sitting time such as desk work and relaxing scenes. It is recommended not to step on the heel when walking. In addition, due to the characteristics of genuine leather, there is a risk of discoloration, fading, and discoloration.
*²In-house research: As of December 7, 2022
*³ Reference source: Ministry of Economy, Trade and Industry, Manufacturing Industries Bureau, Living Products Division, “Recent Trends in the Footwear Industry”
“Borderless genuine leather shoes” product details
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Product name: Borderless genuine leather shoes
Color: Black
Size: 25.0-26.5cm (0.5cm increments)
Price: ¥14,080 (tax included)
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Heel can be stepped on *1
Free your feet. It is also functional for moving scenes where you want to improve the quality of rest such as office work, airplanes and bullet trains.
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no shoehorn
There is an elastic secret side gore on the inside of the opening, so you can wear it without using a shoehorn.
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lightweight sole
Uses a lightweight outer sole with excellent cushioning and
flexibility that makes it easy to walk, and an inner sole that reduces the burden on your feet. It is comfortable even when worn for a long time.
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Keeping you comfortable with deodorizing and antibacterial fibers Deodorant fiber “MOFF” and antibacterial fiber are used for the insole. Hygiene is also considered.
Nagoya Sakae Mitsukoshi sales floor details
Business hours: 10:00-20:00
Address: 5F New York Runway Men’s, 3-5-1 Sakae, Naka-ku, Nagoya Period: ~ January 31, 2023 (Tuesday)
What is WWS
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WWS is a suit-type work uniform that combines functionality and fashion as the world’s first*, derived from the uniform of the plumbing industry. From March 2021, we have been selling items that pursue high functionality and simple designs that can be worn for work, office work, or casual clothes, regardless of the season or occasion. Even during the corona crisis, it has been well received for its easy-to-move features that can be washed every day, and the total number of garments sold has reached 190,000, and the number of corporate introductions has reached 1,800. Using a new proprietary material “ultimex”, it combines high functionality (stretchability, quick drying, water repellency, multiple storage, washable, easy care) and formal elements, and can be worn regardless of place or time. We will deliver the products that we can.
*At the time of release, in-house research
■Company Profile
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https://www.workwearsuit.comDetails about this release:
https://prtimes.jp/main/html/rd/p/000000323.000035410.html
MAIL:cr@prtimes.co.jp