BuzzFeed Japan signs multi-year strategic partnership with Taboola

BuzzFeed Japan
BuzzFeed Japan signs multi-year strategic partnership with Taboola
BuzzFeed Japan Co., Ltd. (headquartered in Shibuya-ku, Tokyo, hereinafter referred to as BuzzFeed Japan) today, December 1, 2022, signed a multi-year strategic partnership with Taboola, the world’s largest discovery platform. Under this partnership, BuzzFeed Japan and HuffPost Japan will leverage Taboola’s content discovery platform to deliver personalized content experiences and optimized advertising to a broad and engaged audience across Japan. In the future, BuzzFeed Japan will strategically work to further revitalize the digital marketing market through jointly held events.
BuzzFeed Japan CEO Scott Mackenzie said: “Taboola, with its deep knowledge of deep learning technology and user preferences, has become a very important partner for BuzzFeed Japan, and we have high expectations for Taboola, which has seen rapid growth in Japan recently.”
BuzzFeed Japan will continue to deliver content to everyone based on the philosophy of “Spread Joy & Truth Across the Internet” through five vertical media, including BuzzFeed Japan.
About BuzzFeed
https://www.buzzfeed.com
BuzzFeed, Inc. is a provider of the best Internet content. BuzzFeed creates communication through areas such as pop culture,
entertainment, shopping, food and news. “What to see?” “What to read?” “What to buy?” “What are you crazy about?” Founded in 2006, BuzzFeed empowers hundreds of millions of people with trusted, high-quality, brand-protected news and entertainment to improve the Internet world. We strive to deliver comprehensive, relatable, and creative content that inspires people to live better lives.
About BuzzFeed Japan
In January 2016, the Japanese version of BuzzFeed was launched. Aiming to create a positive impact on society, we disseminate news, culture, shopping, and entertainment information in a unique style such as articles, videos, and special features. Over 38 million monthly unique visitors (July 2022), with more than half of the audience being Gen Z and millennials. We also operate five vertical media (BuzzFeed Japan, BuzzFeed Japan News, HuffPost Japan, BuzzFeed Kawaii, Tasty Japan). In May 2021, it merged with HuffPost Japan, and in addition to BuzzFeed and Asahi Shimbun, four companies, Asahi Broadcasting Group HD and ValueCommerce, have invested since May 2022.
Details about this release:
https://prtimes.jp/main/html/rd/p/000000144.000019238.html