CAMPFIRE Creation starts crowdfunding with the aim of commercializing “Children’s Safety First Harness” that shows safety measures at a glance

CAMPFIRE Creation starts crowdfunding with the aim of commercializing “Children’s Safety First Harness” that shows safety measures at a glance

“CAMPFIRE Creation” operated by CAMPFIRE Co., Ltd. (Headquarters: Shibuya-ku, Tokyo / Representative Director: Kazuma Ieiri) is a “SPA (manufacturing retail) type cloud fan that aims to commercialize the ideas of creators. dining service”. This time, we will start crowdfunding from 19:00 on Friday, December 16, 2022, aiming to commercialize the “Children’s Safety First Harness” devised by Miyako Nishino, a cartoonist who became a hot topic on Twitter. increase. “Child safety first harness” commercialization project:
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About “child safety first harness”, a hot topic on SNS
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This project is based on the idea of ​​a Twitter post that became a hot topic with 22,000 likes at the end of 2021. A child suddenly jumps out into the roadway, suddenly lets go of his hand, and many unexpected things happen. In such a case, if there is a harness, it will lead to more safety measures, but there are many voices of parents who cannot use it because they are worried about the eyes around them. As a solution, we have created a product that “anyone can see it as a safety measure, and we are particular about the design and specifications.”
Corresponding tweet▶︎
Media coverage▶︎ Product Features
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Safety-first helmet design that everyone knows. Fluffy rucksack that feels good to the touch. The stray string uses a tiger tape pattern that encourages attention.
Comes with a chest belt so the shoulder belt doesn’t slip off. POINT3.
Full-fledged reflective materials such as safety vests are used. It is safe to walk from evening to night.
Mesh fabric is used for the part facing the back so that heat does not accumulate. If you put an ice pack in your pocket, it will also be a countermeasure against the heat in the summer.
The length of the stray string is adjustable. The handle can be passed through your wrist or belt.
project overview
・Project name: “Child Safety First Harness Project”
・ Period: December 16, 2022 (Friday) 19:00 to January 29, 2023 (Sunday) 23:59 ・ URL:
・Target amount: 600,000 yen
Return (thank you gift) example
・Safety First Harness Plan
¥7,975 (including tax and shipping fee of 770 yen)
・[Support] Tote bag plan
¥3,520 (including tax and shipping fee of 770 yen)
About creators
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Creator: Miyako Nishino
Lives in Prefecture. Essay cartoonist active mainly on SNS. Experienced the pregnancy and childbirth of the corona misfortune as a mother of 1 children.
When I was waiting for a traffic light, I suddenly tried to jump into the roadway, and when I was in a bad mood, I tried to slip through my hands like a mollusk… I felt strongly the need for a child harness after my son started walking. .
However, I have always been concerned about some negative comments such as “I treat my child as a pet” and “I enjoy childcare.” So, while feeling the same need for a child harness, I thought that there would be many parents who could not introduce it because they would be concerned about what others would think, and decided to create a child harness that anyone could see as a safety measure. I want to make it.” Safety is love. Let’s go out more safely with holding hands + harness. I would like to aim for a society where people can use their favorite design of children’s harnesses without fear of others.
About CAMPFIRE Creation
“SPA (manufacturing and retailing) type crowdfunding service” that aims to commercialize the ideas envisioned by creators. Starting in July 2016, we have realized the commercialization of sundries and apparel items, with the predecessor of the service “Mokore”, which aims to commercialize by collecting delusions of “I wish I had!”. We have commercialized a large number of in-house planned items and creator collaboration items, and have achieved over 200 million yen in total distribution through crowdfunding so far. General sales products are currently available at Village Vanguard Online and Amazon. CAMPFIRE Creation:
About CAMPFIRE Co., Ltd.
With the mission of “democratizing fundraising,” we support the challenges of individuals, creators, companies, NPOs, universities, local governments, etc. in order to meet all financial needs. Since its launch in 2011, CAMPFIRE, the largest crowdfunding platform in Japan, has posted more than 72,000 projects, has more than 8.9 million supporters, and has a distribution amount of 67 billion yen. We will create a CAMPFIRE economic zone, aiming for a world where even one person or one yen can circulate money smoothly.
Company name: CAMPFIRE Co., Ltd.
Representative: Representative Director Kazuma Ieiri
Location: Shibuya 2-22-3 Shibuya East Exit Building 5F, Shibuya-ku, Tokyo Date of establishment: January 14, 2011
Capital: 6,783,450,000 yen (including capital surplus) *As of the end of July 2021
Business: Planning, development and operation of crowdfunding business Operation service
Purchase type crowdfunding “CAMPFIRE”:
Social good specialized crowdfunding “GoodMorning”:
Continuous billing crowdfunding “CAMPFIRE Community”:
SPA (manufacturing retail) type crowdfunding “CAMPFIRE Creation”:

Details about this release:

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