Cookpad Mart cooperates with Lawson’s new food loss reduction demonstration experiment

cook pad
Cookpad Mart cooperates with Lawson’s new food loss reduction demonstration experiment
Cookpad Mart sells expired products at discounted prices, making it possible to receive them at the mart station installed in the experimental store

The fresh food EC “Cookpad Mart” developed by Cookpad Co., Ltd. will cooperate with Lawson’s demonstration experiment to reduce food loss from December 13, 2022 (Tuesday).
In this measure, products that are within the expiration date but have become “expired * 1” will be sold at a discount after removing them from the store and sold at Cookpad Mart. Users can receive products at the fresh delivery box “Mart Station” installed at the experimental store.
This is Lawson’s first initiative to conduct a demonstration experiment of selling expired products at discounted prices. [Image 1

■ Background
Cookpad Mart began installing mart stations in Lawson stores in June 2020*2. Currently, Mart Stations are installed at 112 stores in Tokyo and three prefectures, and users can receive the products ordered on the app at a convenient time between noon on the specified delivery date and 8:00 the next morning*. 3.
Lawson regards the reduction of food loss as an extremely important issue, and is working to reduce food loss through various ingenuity. In particular, discount sales of products within the sell-by date have been carried out at the discretion of each store since its
establishment, and currently about 90% of stores are doing it. This time, with the aim of further reducing food loss, we will use the Cookpad Mart system and mart stations installed in stores to conduct a demonstration experiment to sell expired products at discounted prices.
*1: Products that are within the expiry date, but have passed the “saleable deadline” set by Lawson and are usually removed from stores. *2: Expanding sales of fresh food in collaboration with Cookpad and Lawson-Starting store pick-up and home delivery service at “Lawson”- (June 18, 2020)
*3: The pick-up time is based on the business hours of the store with Mart Station.
■ About the demonstration experiment
In this demonstration experiment, 10 desserts that have expired will be sold at a discounted price using mart stations installed in Lawson stores in Tokyo.
After removing from the store the desserts whose sell-by date is midnight on the same day as the expiration date, the store staff will register the product name, quantity, and discount amount in the Cookpad Mart app and store them in a refrigerator. As soon as an order is received from a Cookpad Mart user, the ordered product is transferred to the mart station, and the user receives the product from the mart station at a convenient time.
[Image 2

■Overview of the demonstration experiment
・ Experiment period: December 13, 2022 (Tuesday) to January 31, 2023 (Tuesday) ・ Experiment store: Natural Lawson Shibaura Kaigandori store (Address: 4-13-23 Shibaura, Minato-ku, Tokyo)
・ Target products: 10 expired desserts
・Product name/price: See the table below*4
[Image 3

・ Sales method: After ordering and paying at Cookpad Mart, receive the product at the mart station installed in the store
・Sales time: Between 00:00 and 23:00 on the day of the expiration date (orders accepted until 11:00)
*4: Products and prices as of the start of the demonstration experiment on December 13, 2022 (Tuesday)
■ Inquiries about media publication and coverage
Please use the inquiry form below to send us your details (project theme, question items, desired interview date, etc.). A PR
representative will contact you directly.
Public Relations Inquiry Form: ■ Reference information
[About Cookpad Mart]
Cookpad Mart is a fresh food EC platform that was launched in September 2018 to make shopping more flexible. You can purchase about 15,000 kinds of products sold by various vendors such as intermediate wholesalers in the wholesale market, local producers, popular specialty stores, restaurants and prepared food stores, from one item to free shipping. Products ordered with the app are delivered to the fresh delivery box “Mart Station” and can be received at a convenient time. There are currently about 900 Mart Stations to choose from, including convenience stores, drug stores, stations, and apartments in Tokyo, Kanagawa, Chiba, and Saitama prefectures.
Cookpad Mart:
[About Cookpad]
Cookpad Co., Ltd. is a cooking and technology company whose mission is to make everyday cooking fun. “Cookpad”, a cooking recipe posting and search service that is used by about 52 million people monthly in Japan and is available in 32 languages ​​in 74 countries and regions around the world including Japan; We operate food education picture books for young children, such as “Oryoriehon by cookpad,” which builds mind and body. Through our cuisine, we aim to create a prosperous future for people, society, and the earth.
Company name: Cookpad Inc.
Head office location: 〒220-0012 3-7-1 Minatomirai, Nishi-ku, Yokohama, Kanagawa Prefecture WeWork Ocean Gate Minatomirai 7F/9F
Representative: Rinpei Iwata, Representative Executive Officer Capital: 5,286,015,000 yen (end of September 2022)
Date of establishment: October 1, 1997
Number of employees: 418 (as of the end of September 2022, consolidated basis) Main Business : A business that enjoys cooking every day
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