Even beginners can see the improvements in Google listing ads at a glance! Free Google listing analysis report made with Looker Studio

Central Office Co., Ltd.
Even beginners can see the improvements in Google listing ads at a glance! Free Google listing analysis report made with Looker Studio Immediately available for free without entering personal information!
Central Office Co., Ltd. (Headquarters: Taito-ku, Tokyo, CEO: Hiroshi Takai) has released a free Google listing analysis report that allows even beginners to see improvements in Google listing ads at a glance. The report is created with Looker Studio, and if you have a Google account linked to your Google Ads account, you can immediately use it for free without entering any personal information.
[Image 1
An increasing number of people are starting with Google listing ads as a web advertisement that can be easily started with a small amount to sell their products or attract customers for their services. However, on the other hand, there are problems such as “I have placed an ad, but I do not know if it is effective” and “The cost per acquisition (CPA) is high, and the more I run the ad, the more I am in the red.” Cases are also increasing
There are three reasons for the challenge.
The acquisition efficiency is poor, and the advertisement is still posted with useless keywords
The expansion of keywords with good acquisition efficiency and horizontal expansion are not well done
I feel the need for analysis, but I don’t know how to do it
In order to increase the results of listing ads, it is important to analyze the posted ad sentences and keywords from time to time and turn the PDCA cycle, rather than just placing an ad.
However, although we feel the need for analysis, there are many cases where it is difficult to take the time to do so, or because we do not know how to do it, so we are not able to cycle the PDCA cycle. [Image 2

Therefore, we will publish an analysis report free of charge so that even those who do not have time for analysis or beginners can analyze it.
We use your Google Ads account and Looker Studio.
If you have a Google account, you can use Looker Studio for free immediately without entering any personal information, so please take advantage of it.
The URL and how to use the Google Listing Ads Analysis Report are explained in the note below.
https://note.com/central_office/n/nf93ba5ef53b4
ーーーーーーーーーーーーーーーーーーーーーーーーーーーー
What the Google Listings Analytics Report Tells You
ーーーーーーーーーーーーーーーーーーーーーーーーーーーー
This report makes it easy for anyone to analyze Google Ads for: You can immediately see how good or bad this month’s advertising performance is Identify high-performing campaigns and ad groups
You can see at a glance which keywords are performing well and which keywords should be stopped
1. You can immediately see how good or bad this month’s advertising performance is
[Image 3
In the report provided this time, the important indicators are displayed in large size as soon as the report is opened, so you can quickly check the important indicators.
2. Understand effective campaigns and ad groups
[Image 4
Based on the number of CVs and CV acquisition efficiency (CPA), each campaign (ad group) is divided into four groups so that the status of each campaign (ad group) can be checked at a glance.
For example, the campaign (ad group) in the upper left of the graph in the image above is an excellent campaign (ad group) with a large number of CVs and a low CPA.
On the other hand, the campaign (ad group) in the upper right of the graph has a large number of CVs, but it has a high CPA, so it may be necessary to consider lowering the bid or even stopping it.
In this way, you can roughly understand the status of each campaign by the position of the graph, so you can decide the next action while considering the response method and priority of each campaign (ad group).
3. At a glance, you can see which keywords are effective and which keywords should be stopped
In listing ads, the most important and time-consuming part is the analysis of the published keywords.
Depending on the industry and scale, not a few people are posting with more than 1000 keywords. Moreover, it takes a lot of time even for experienced users to check the search terms that were actually posted for each keyword.
[Image 5
Therefore, in this report, similar to campaign/ad group analysis, keywords are divided into 4 groups based on the number of CVs and CV Acquisition Efficiency (CPA) using the same method as introduced above, and the status of each keyword is analyzed. can be checked at a glance.
Based on these four groups, if you want to give priority to increasing the number of CVs, you can prioritize adjusting the bid unit price of keywords that correspond to growth (lower left) and excellent (upper left), and prioritizing submission of similar keywords. You can decide the degree.
Conversely, if you want to lower your CPA, you can prioritize measures such as adjusting the bid unit price for caution (upper right) and considering stopping (lower right), or starting from suspension. [Image 6
In addition, the report also includes a separate page of good and bad performing keywords for those who don’t have time to scrutinize every single keyword.
If you don’t want to avoid time, you can check the page, check the good keywords and insert similar keywords, or stop all the keywords in the bad keywords.
The URL and how to use the Google Listing Ads Analysis Report are explained in the note below.
https://note.com/central_office/n/nf93ba5ef53b4