Subarusha Co., Ltd.
[First in history] The best-selling business book of the year, “People speak 90%”, ranked first in the annual ranking for three consecutive years! “The definitive edition of a conversation book that makes you want to talk to someone” continues to receive reactions from men and women of all ages nationwide, becoming a big bestseller and a super bestseller
Bookstore sales Published by Subarusha Co., Ltd. (Headquarters: Toshima-ku, Tokyo, President: Keitaro Tokudome), “People speak 90%” (Shigehisa Nagamatsu, September 1, 2019) Released on December 1, 2022) was announced on December 1, 2022, in the 2022 annual best-selling ranking (aggregated from November 22, 2021 to November 21, 2022) by Nikkei (Japan Publishing Sales). For the third year in a row, we were ranked 1st in the business book category and 2nd in the overall category. Also, in the annual bestseller ranking announced by Tohan on the same day, it ranked first in the business book category for the second consecutive year, following the 2021 year.
The best-selling and super-long-selling book of Reiwa, “People speak 90%”, by the author who started from a takoyaki shop of only 3 tsubo and is currently active as a writer. The definitive edition of a conversation book that makes you want to talk to someone just by reading it has continued to receive reactions from readers of all ages and genders nationwide, and as of December 1, 2022, it has exceeded 1.15 million copies in 32 prints.
Mr. Nagamatsu, who started from a takoyaki shop in 3 tsubo and is currently active as a writer, has released the best-selling and super-long-selling book of Reiwa, “People talk 90%”.
Sales have been strong since its release in September 2019, and exceeded 100,000 copies at the end of February 2020. From April 2020, when the first state of emergency was declared due to the corona wreck, sales increased further as more time was spent at home. Over 500,000 copies sold. In the annual best-selling ranking of Nikkatsu (Japan Publishing Sales) announced in December 2020 (counted from November 24, 2019 to November 23, 2020), it ranked first in the business book category (according to Nikkatsu research). .
After that, in February 2021, he was selected as a “business book that supported the corona disaster (special award)” at the “Reader’s Choice Business Book Grand Prix 2021″ (sponsored by GLOBIS Graduate School of Management and Flyer Co., Ltd.), and in December of the same year. Ranked 1st overall in the annual bestseller ranking of Nikkatsu (Japan Publishing Sales) (aggregated from November 24, 2020 to November 21, 2021), and ranked first in the business book category for the second consecutive year, following 2020. . It also ranked first in the business book category in the annual bestseller ranking announced by Tohan on the same day.
In addition, sales surged during the year-end and New Year holidays from 2021 to 2022. The number of monthly sales in December 2009 hit a record high for the same book. With the 29th printing in January 2010 and the additional printing of 100,000 copies, it reached a
circulation of 1 million copies in 2 years and 5 months from the release, and Subarusha is in its 33rd year since its founding on April 1, 1989. , achieved the first million seller. After that, the momentum did not decline, reaching 1,050,000 copies in 30 prints in April 2010. In the daily bestseller ranking for the first half of 2022 announced on June 1, 2022 (counted from November 22, 2021 to May 21, 2022), it ranked first overall and first in the business book category, announced by Tohan on the same day. It also ranked first in the business book category in the best-selling ranking for the first half of the year.
And in the 2022 annual best-selling ranking of daily sales announced on December 1, 2022 (counted from November 22, 2021 to November 21, 2022), for the first time in history following the 2020 and 2021 years. won first place in the business book category three years in a row, and ranked second overall. In the annual bestseller ranking announced by Tohan on the same day, it ranked first in the business book category for the second consecutive year, following the 2021 year.
More than three years have passed since the release in September 2019, and even now, the response from readers of all ages and genders nationwide has not stopped in the “ definitive edition of a conversation book that makes you want to talk to someone just by reading it ”. As of today, 32 printings have exceeded 1.15 million copies.
● Part of “People speak 90%”!
[Introduction] Tips for people who are not good at conversation to enjoy talking with people
Life would be better if I could speak better…
Have you ever thought so?
If you picked up this book, you must be one of those people who feels the same way.
In fact, many people have a complex about how to speak. You are not alone. Therefore, I would like to start with the conclusion.
how to have a good conversation is
“Avoid talking to people you don’t like, and spend more time talking to people you love.”
If you learn what this book teaches, you will definitely be a better speaker. With that alone, the troubles of human relationships that you have been worried about,
“What the hell was that?”
It will disappear so much that you want to tilt your neck.
And by conversing with someone you love, you become good at speaking. Not only people but also opportunities and money gather around you who are liked by people.
People who get their money out of the way they speak don’t do very much. I just have this “slight difference” that anyone can wear.
Just a question here.
What kind of person is a good talker for you?
Does it mean a person who communicates fluently, such as a comedian, a storyteller, or an announcer?
Or maybe someone who does a good job of getting people involved in their presentations at work?
Unfortunately, what I’m going to tell you in this book is not how to become those people who talk like water to the board.
It’s more mundane.
It is a way to smooth relationships with people close to you, such as your workplace, family members, friends, spouses, lovers, and community members.
Communication in everyday situations occupies a large part of our lives, rather than giving public presentations or the chances of encountering such a situation.
No matter how great your know-how is, it is meaningless unless you can use it in your daily life.
Conversely, good communication in everyday life will enrich your life. The people around you will become your allies and will work for you. When I was 26 years old, I started out as a takoyaki shop on a 3-tsubo scale, but I have had countless experiences in my life where I have made mistakes in my speaking style.
I will leave the details to the main text (p. 52), but looking back, I was always saying what I wanted to say and causing trouble for the staff and the people around me. My life changed dramatically just by changing the way I spoke.
Imagine the people around you, not to mention my own story.
Isn’t there someone who is turning enemies around with a small word? Isn’t there anyone who loses out by missing a word?
“Why is this person saying this here?”
“Why didn’t you say that important thing here?”
One word can change your future.
And the turning point is not on the big stage, but on how you speak in small parts of everyday life.
People are the most invisible to themselves.
I hope that you, who have encountered this book, will become a person who can talk about important things at the right time. With that in mind, I wrote it.
These days, speech classes are prospering to the extent that students everywhere are waiting.
This is a sign that there are many people who are worried about how to speak. However, no matter how much you learn the technique of simply speaking words, unfortunately it doesn’t work.
“Because the people listening to you are listening to you in a holistic way, not just the words that come out of your mouth.” is.
If you want a technique with only words, I do not recommend this book. Look for other books that write things like “this is how it works”. However, if you want to learn “how to speak” from the very beginning, this is the perfect book for you.
Because I believe it will change your life forever.
Once again, I affirm.
People can change 90% of their lives just by changing the way they speak. ● Contents
The author, who has lectured over 600,000 people in total, has been warming up for many years, revealing the secret of “communication that people like, support, and love” for the first time! The definitive edition of a conversation book that raises your “self-affirmation” just by reading it and makes you cry at the end!
Work, romance, relationships, partners, community, chatting, first meeting, money, everything goes well! Don’t worry about conversations anymore. never tired. Don’t panic. It’s okay if you’re a bad talker or a pickpocket! Full of “best secrets” for fun conversations!
Table of Contents
Chapter 1 90% of life is determined by how you speak
01 Why is the life of a “good storyteller” so successful?
02 The ability to speak is more “mental” than “skill”
03 “Three tricks” for ordinary people to be able to speak easily 04 Three Principles Only Masters of Communication Know
05 How to speak is “90% listening”
06 The story of a salesman who changed his way of speaking and changed his life 07 Thanks to the power of listening, I was able to crawl up from the bottom 08 “Three facial expressions” by a good listener
09 “Extended speech” that makes the other party speak 90%
10 Make a collection of keywords and freely manipulate “extended speech” 11 Make “extended speech” your own with “toilet”, “ceiling” and “smartphone” Chapter 2 How to speak to someone who wants to meet you again 12 I can’t speak because I try to speak well
13 Stop talking to people you don’t like
14 There is a trick to praise
15 Let’s tell a “likeable story” rather than a “correct story” 16 When you receive a business card, don’t put it away immediately 17 Use “you” a lot to create your own fans
18 How to Speak to Get People Involving – “Enjoy yourself” rather than “Persuade”-
19 Find commonalities with the other person by “food”, “hometown”, and “pet” 20 people prefer someone who laughs with them rather than someone who makes them laugh
21 How to make a self-introduction that can be used for a lifetime 22 Make the strongest joke book “failure list”
Chapter 3 How to speak without being hated by people
23 “Speaking unpopularly” is more important than “speaking likeable” 24 Good talkers don’t say extra words
25 Communicate the correct argument with a “curving ball” instead of “straight” 26 How to lighten the heart of a troubled person and get them to talk comfortably
27 Do not change the way you speak depending on your title or position 28 The way people who hate you speak, their common points
Chapter 4 The way people speak that moves people
29 Surprisingly difficult to use “Ganbare”
30 When scolding someone, don’t forget to show respect for them 31 Speech that seems impertinent to superiors, speech that is loved 32 Don’t speak ill, don’t listen, don’t get involved
33 3 ways to dodge difficult people
34 Good conversation comes from “peace of mind”
35 sayings lucky people use
36 Focus on the feelings behind the words, not the meaning
37 I will teach you the ultimate skill that will make you 100% better at speaking
● Author profile
Representative Director of Human Resource Development Japan Co., Ltd. Senior manager at Century Publishing Office.
Born in Nakatsu City, Oita Prefecture.
In 2001, he started his business as a takoyaki peddler on a mere 3 tsubo area, and in 2003 he opened Dining Hinataya, which has become a hugely successful restaurant, attracting 40,000 people each year (10,000 of whom are from outside the prefecture) based on word of mouth alone.
Based on his own experience, he has an established reputation for his unique human resource development method, which is based on the concept of “rather than gathering first-class talent, but making the people who are currently first-class.” implementation. As a new leader who conveys “the way people should be”, he has gained overwhelming support from many young people, and the total number of lectures mobilized has reached 600,000 people.
In 2016, he moved his base to Azabu, Tokyo, and now he is a
businessman who not only writes but also develops a number of businesses such as next-generation author training, publishing consulting, management consulting, publishing support office, lectures, and seminars. be.
In writing work, in 2021, “90% of people speak” (Subarusha) ranked first overall in the annual ranking including all books (according to daily sales survey), ranked first in the business book category for the second consecutive year (according to daily sales survey), Tohan No. 1 in the annual ranking of business books (Tohan survey). In February 2022, the book exceeded 1 million copies as a single volume. In the first half of 2022, it won the 1st place overall (according to the daily sales survey), and in the business book category, it won the 3rd place in all of the daily sales, Tohan, and Oricon. In the 2022 business book annual ranking (Nikhan survey), it will be the first in history for the third consecutive year.
His books include “90% of the way leaders speak,” “90% of people listen,” “Become a happy person” (Subarusha), “Who do you live with?” (Magazine House), “Don’t live your life obediently”, “Don’t give up on your 40s and live”, “Don’t live in your 30s in vain”, “Don’t live your 20s safely”, “Influence”, “Words make reality” “How to break the wall of the heart” “Conditions for men” “If you are lost in life, go to Chiran” (Kizuna Publishing), “How to be” (Sunmark Publishing), “Conditions for moving” (KK Longsellers), etc. Cumulative circulation has exceeded 3.3 million copies.
● Product overview
Book title “People speak 90%”
■ Author name Shigehisa Nagamatsu
Size type 46 size / normal / 240 pages
■ Release date September 1, 2019
■ Sales price 1,400 yen + tax
■ Issued by Subarusha Co., Ltd.
Details about this release: