Forit Co., Ltd.
“Minivan” vs. “SUV” Winner? -Survey on cars you want to drive outdoors-
Forit Co., Ltd., which operates the outdoor comprehensive information site “TAKIBI” centered on camping and glamping, conducted a
questionnaire on the car they want to drive outdoors among 500 men and women in their teens to 60s nationwide. , We summarized the
characteristics by gender and age.
When quoting the contents of articles, graphs, data, etc., instead of reprinting this press release, please be sure to include the link below as the source.
https://www.takibi-reservation.style/media/vehicles/comparison-v/66942/#t1 (Nofollow attribute not allowed)
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[Survey overview]
Target audience: Men and women between the ages of 18 and 65 Sample size: 500 people
Location: Nationwide
Survey method: Internet research
Survey date: November 24, 2022
[Question: What kind of car do you want to drive when you go outdoors?] ] The answer options for the question are:
1. minivan
2. SUV
3. Station Wagon
Four. light car
Five. compact car
6. sedan
7. camper
8. convertible
9. others
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When we conducted a survey targeting men and women in their teens to 60s nationwide asking, “What kind of car do you want to go outdoors with?”, the most popular answer was a “minivan” at 29.8%. became. This is followed by SUVs at 25.2% and station wagons at 20.2%. Also, as for “others”, the answer “Coupe” was obtained.
Presence of children
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When compared with and without children,
・ “I have children”
1st place: Minivan (37.9%)
2nd place: SUV (24.5%)
3rd place: Station wagon (23.4%)
·”Without children”
1st place: SUV (25.9%)
2nd place: Light car (22.2%)
3rd place: Minivan (20.9%)
This is the result.
About 40% of those who choose “minivans” that can accommodate 7 to 8 people and have a large luggage capacity, which indicates that minivans are very popular with families.
In addition, SUVs ranked high in both “with children” and “without children”, and it can be seen that the convenience of being able to drive around anywhere, whether for daily use or outdoor scenes, was highly evaluated.
age group
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When viewed by age group,
-10~20s-
1st place: SUV (38.7%)
2nd place: Open car (25.8%)
3rd place: Light car (22.6%)
-30~40s-
1st place: Minivan (28.9%)
2nd place: SUV (22.9%)
3rd place: Light car (19.9%)
-Over 50~60s-
1st place: Minivan (31.7%)
2nd place: SUV (25.4%)
3rd place: Station wagon (23.1%)
As a result, “SUV” ranked high in all age groups, but there were differences in other rankings depending on the age group.
One of the characteristics of people in their teens and 20s is that “convertible cars” are ranked in, but they also reflect the
“admiration” in terms of appearance and the ability to enjoy an extraordinary sense of openness. This is presumed to be the result of On the other hand, among those in their 50s and 60s and above, the ranking structure emphasized practicality, and the “station wagon” with high fuel efficiency ranked in 3rd place.
Compared to other age groups, where there are many opportunities to go out with a large group of friends and family members, it is thought that the response rate for vehicles that are highly convenient for everyday use has increased among people in their 50s and above, who have more opportunities to go out with couples and small groups. . by annual household income
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By household annual income, the results showed changes for each annual income group.
First of all, for households with an annual income of less than 5 million yen, the response rate for “light car” was the highest, at 25.1%. For households with an annual income of 5 million to 10 million yen, minivans are the most common at about 40%, and for households with an annual income of 10 million yen or more, the ratio of minivans and SUVs is reversed, and SUVs are the most common. became.
In addition to load capacity and convenience, SUV vehicles also have a lineup of high-priced models with higher-quality ride comfort and interiors. Due to the increase in annual household income, many people may have thought that they would like to allocate their budget to the points they are particular about.
Overall, I learned that age and family composition are involved in choosing a car when going outdoors.
TAKIBI handles many outdoor facilities such as camping sites and glamping facilities for families, couples, and large groups. If you are considering going out by car, please use the TAKIBI reservation site.
About TAKIBI
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Comprehensive camping and outdoor information site:
https://www.takibi-reservation.style/media/
Click here if you would like to post your products:
“TAKIBI” Official Instagram: https://www.instagram.com/camp.takibi/ “TAKIBI glamping” Official Instagram: https://www.instagram.com/takibiglamping/ TAKIBI also operates a reservation site specializing in outdoor facilities such as camping, glamping, and cottages. If you are a facility operator and are interested, please see below.
https://www.takibi-reservation.style/serviceintroduction
When quoting the contents of articles, graphs, data, etc., instead of reprinting this press release, please be sure to include the link below as the source.
https://www.takibi-reservation.style/media/vehicles/comparison-v/66942/#t1 (Nofollow attribute not allowed)
Company Profile
Company name: Forit Co., Ltd.
Representative: Takeharu Yoshizawa, President and CEO
Location: E Space Tower 9F, 3-6 Maruyama-cho, Shibuya-ku, Tokyo Capital: 10 million yen (as of the end of April 2022)
URL: https://www.for-it.co.jp/
[Table 2: https://prtimes.jp/data/corp/18246/table/228_1_cb11ea963f318c31c3bce399c6a6992d.jpg ]
Details about this release:
https://prtimes.jp/main/html/rd/p/000000228.000018246.html