Gift Mall Co., Ltd.
Gift Mall Online Gift Research Institute-Announcement of 2022 Christmas Gift Trends-Purchase of toys gifts for children, which is becoming more and more EC. In 2022, pay attention to “new generation toys” equipped with digital functions.
“Gift Mall Online Gift Research Institute” aims to realize a world with a high level of happiness through online gift services. We will publish a report analyzing gift trends.
The gift-related platform operated by the Group is used by
approximately 36 million consumers each month to search for and purchase gift information. Based on this data, we analyze the latest best-selling products and unit price trends and disseminate them widely to the world, so that consumers can choose gifts and businesses that sell gifts can refer to them. We will announce real-time trend analysis of gifts for the purpose of having you.
This time, in preparation for Christmas on December 25, 2022, we will inform you about the trend of the best-selling products at the moment, and what is distinctive compared to the same period last year. We hope that it will serve as a reference for those who are trying to choose Christmas gifts and for businesses that sell Christmas gifts. ■Survey summary
1. The gift market is becoming increasingly EC. This Christmas, the percentage of online purchases of children’s gifts has increased. 2. This year’s face is “smart watch”, “toy camera”, etc. Pay attention to “new generation toys” equipped with digital functions.
3. Among gifts for adults, health-related gifts such as “pedometers” and “massage devices” increased.
4. The purchase unit price is in the volume zone of “3,000-5,000 yen”. The act of giving is positive, and the spending is solid.
Gift Mall Online Gift Research Institute Director Yasuhide Ogawa [Image 2
Joined Recruit (now Recruit HD) in 1998. After engaging in a wide range of fields spanning human resources, travel, and finance, he joined Gift Mall in July 2020 with the aim of innovation in the gift field. Focusing on the potential of online gifts in particular in the gift market with a scale of 10 trillion yen, we analyzed changes in usage rates and market trends. We are energetically exploring the next generation of gifts.
■ 2022 Christmas gift trends based on data
*Categories of products actually purchased online
* Comparative analysis of November 1-30, 2021 last year and November 1-30, 2022 this year
2022 Christmas trend 1.
The gift market is becoming increasingly EC. This Christmas, the percentage of online purchases of children’s gifts has increased. The top 100 categories of products purchased as Christmas gifts were categorized into gifts for children and gifts for adults, and as a result of comparing the composition ratio with last year, the ratio of gifts for children increased from 46.9% last year to 57.6%. It turns out that it is increasing.
According to a survey conducted by our research institute in June 2022, for the first time this year, “comprehensive e-commerce sites” outperformed “department stores and department stores” in terms of gift purchase locations, and e-commerce sites were the typical purchase location. There is a fact (*). We also see an uptick in online purchases for children’s gifts for Christmas.
*: Gift Mall Online Gift Research Institute “Survey on Gift Purchases” (June 2022)
Christmas 2022 trend to watch 2.
This year’s faces are “smart watches” and “toy cameras”. Pay attention to “new generation toys” equipped with digital functions.
Looking at the details of the children’s gift category, “educational toys” ranked first for the second consecutive year, followed by “making toys” (3rd last year), both of which continue to attract strong support. increase.
Looking at the categories that have risen this year, digital toys are making rapid progress: 7th place “smartwatch” (last year’s 21st place), 22nd place “camera” (last year’s 29th place), 31st place “electronic block” (last year’s 73rd place) ) and 32nd “Toy Camera” (66th last year) ranked in. Equipped with digital functions, these toys can be fun to learn and can cultivate sensitivity by recording daily events. .
Digital has become a commonplace in the lives of Reiwa kids, and “new generation toys” are becoming the leading role in future Christmas gifts for children to reflect this.
2022 Christmas trend 3.
Among gifts for adults, health-related gifts such as “pedometers” and “massage devices” increased.
On the other hand, looking at the details of the gift category for adults, the result was 4th place “wrist watch” and 5th place “muffler”, and wearable items continued to be popular this year. Among the categories that rose this year, 11th place “pedometer” (last year’s 35th place), 19th place “massage device” (last year’s 23rd place), 52nd place “EMS” (last year’s 174th place), 53rd place “neck massager” (last year’s 174th place) Last year’s 107th place) and other health-related items stand out.
2022 Christmas trend 4.
The purchase unit price is “3,000-5,000 yen” in the volume zone. The act of giving is positive, and the spending is solid.
The purchase price range is 3,000-5,000 yen, which is the volume zone, resulting in 33.4% (124% compared to last year).
Overall, the number of gifts for children increased, and the ratio of gift purchases in the 3,000-5,000 yen price range increased in response, while the unit price of conventional gifts for adults remained almost unchanged. It is thought that the reason for this is that In the midst of rising prices for daily necessities, it may be said that the act of giving Christmas presents itself is a sign of a positive attitude, but a prudent way of spending.
-Analysis of trend report-
・Analysis content: Search category and purchase price comparison with the same period last year
Comparative analysis of the categories of products actually purchased online by consumers who searched for “Christmas” on the gift platform service operated by the Group. We analyzed the number of purchases and purchase prices for each category of actual purchases last year and this year.
・Number of categories: 1,456 uniquely set by our company
・ Target period for comparative analysis: November 1 to 30, 2021 and November 1 to 30, 2022
*The total may not add up to 100% due to rounding up or down after the decimal point.
*When using the results of this survey, please specify [Gift Mall Online Gift Research Institute].
■ About Gift Mall Online Gift Research Institute
Gift Mall Online Gift Research Institute aims to contribute to the realization of a world with a high level of happiness through online gift services, with the main activities of 1. Sending out signs of a new gift culture 2. Proposals and proposals for the future of gifts. Launched in 2021.
Disseminating the latest information on the online gift industry based on consumption trends that can be grasped from data on suppliers and users of the largest online gift service in Japan operated by our group, as well as the results of our own surveys that we regularly conduct. increase.
-Gift Mall Online Gift Research Institute Official Website:
■ About Gift Mall Co., Ltd.
“MAKE MORE SMILES – Bringing more smiles to the world.” A technology company founded in 2014 that strives to create new gift experiences. Based in Japan and Singapore, we are promoting the technology platform business for the global gift and present market such as Japan, India, and Indonesia. Operates “Giftmall”, which handles more than 500,000 social gift products, and “Anny”, which collects gifts carefully selected by exclusive buyers. Currently, the group has more than 36 million monthly visitors, making it one of the largest in Japan. -Giftmall Official Website: https://giftmall.co.jp/
– Anny official website: https://anny.gift/
– Anny Celebration Experience (Annie Oiwai Ken) Official Website: https://oiwai.anny.gift/
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