GO TO MARKET Co., Ltd.
93.8% of business people have watched YouTube | Questionnaire survey on business people’s YouTube viewing habits (November 2022)
In November 2022, BtoB service comparison media Utility (operating company: GO TO MARKET Co., Ltd., location: Shibuya-ku, Tokyo) conducted a questionnaire survey on business people’s YouTube viewing habits.
■ Survey background
YouTube, one of the leading video platforms. What habits do business people have when watching YouTube? A questionnaire survey was conducted for company employees, managers, and executives nationwide. ■Survey overview
The outline of this questionnaire survey is as follows.
Survey implementation date: November 28, 2022
Survey target: Company employees, managers, and executives nationwide Number of people surveyed: 224 people
Location: Nationwide
Gender Male Female
Age: 20 to 60 years old
Research method: Internet research
Survey media: Utility URL | https://utilly.jp/
■ Survey details
Please refer to the following URL for details of the survey. https://utilly.jp/article/research-20221205/
■Survey result summary
A summary of the survey results is below.
93.8% of surveyed business people answered that they have watched YouTube. 40% of business people who have watched YouTube answered that they have watched YouTube for the purpose of improving business skills and gathering information.
[Question] Please select the one that best describes your YouTube viewing habits.
[Image 1
93.8% of surveyed business people answered that they have watched YouTube. 76.4% of the subjects said they watch YouTube at least once a week. In this survey, only 2.2% of business people answered that they have never watched YouTube.
[Question] Do you watch YouTube for the purpose of improving your work skills or gathering information? Please choose the closest one. [Image 2
40% of business people who have watched YouTube answered that they have watched work-related content on YouTube for the purpose of improving business skills and gathering information. On the other hand, about 55.2% answered that they have never viewed work-related content.
[Question] How many YouTube channels do you follow for the purpose of improving your work skills or gathering information? Please select the closest match.
[Image 3
Among business people who have watched work-related content on YouTube, the number of YouTube channels that they follow for the purpose of improving their work skills and gathering information was “1 channel or more and less than 5 channels”, which was the highest at 58.3%. rice field.
[Question] Do you feel that watching YouTube has improved your work knowledge and skills?
[Image 4
73.9% of business people who have watched work-related content on YouTube answered positively that it helped them improve their work knowledge and skills.
■ Survey details
Please refer to the following URL for details of the survey. https://utilly.jp/article/research-20221205/
About Utilly
Utilly (https://utilly.jp/) is a corporate service comparison media that explains business services in an easy-to-understand manner. We provide functions such as corporate service review content and white paper posting portals. We will communicate valuable new technologies and web services in an easy-to-understand manner to improve the work experience of our readers.
[Inquiries regarding the questionnaire survey]
GO TO MARKET Utility Co., Ltd. Public Relations Manager
Utility inquiry page: utility.support@go2mkt.co.jp
Details about this release:
https://prtimes.jp/main/html/rd/p/000000010.000079977.html