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Greenroom Co., Ltd. SDGs What are the three reasons why ethical fashion items are not selected? |Market re search report

Greenroom Co., Ltd.
[SDGs] What are the 3 reasons why ethical fashion items are not selected? |Market research report

The sustainability / SDGs specialized news app “GREEN NOTE” operated by Greenroom Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo, CEO: Shuhei Yamazaki) aims to clarify awareness about SDGs and sustainability. Conducted market research on “purchase of ethical fashion items” targeting 101 app users aged 20 to 50 who are highly sensitive to sustainability.
As a result of market research, we found three reasons why ethical fashion items are not selected.
【Survey results】

In this survey, we found that there are three reasons why consumers do not choose ethical fashion items.
Lack of access to specific ethical fashion items recognized through magazines, media, celebrities and influencers
Expected customer base’s sense of money, discrepancies with expectations Small number of brands and products handled
In both cases, it is thought that there is a lack of research on the needs of the expected customers by manufacturers and retailers. It is important to listen to the voices of the expected customers, including the expected price and the place of purchase.
[Survey overview]
Survey subject: In-house survey
Survey method: Internet survey
Research medium: GREEN NOTE
Survey target: Men and women in their 20s to 50s and older in the app Survey period: October 20, 2022 (Wednesday) to November 14, 2022 (Monday) 00:00 Number of valid responses: 101 people
Survey results:
Request for marketing research
We provide corporate services that enable marketing research to users who are highly interested in SDGs / sustainability using “GREEN NOTE”. For survey requests, please contact us using the form below. Click here for the inquiry form
“GREEN NOTE” is a news app specializing in SDGs/sustainability. We carefully select the latest domestic and international trends and topical news information on SDGs / sustainability and deliver them daily.
【Company Profile】
Company name: Greenroom Co., Ltd.
Location: 1-36-2 Shinjuku, Shinjuku-ku, Tokyo Shinjuku Daiichi Hayama Building 3F
Representative: Shuhei Yamazaki
Established: September 1, 2020
Business description: Sustainability transformation support project URL:
Details about this release:

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