Ueni Trading Co., Ltd.
“Humble Rich” turns your Apple Watch into a “luxury watch”! The new “Classic Frost” will be released at the directly managed store “Humble Rich Jingumae”, which will open at the Jingumae intersection.
Ueni Trading Co., Ltd. (Headquarters: Taito-ku, Tokyo, President Mitsuyoshi Miyagami) is an Italian smartwatch wear brand “HUMBLE RICH” created by Ruben Tomella, the founder of “GaGa MILANO”. Rich)” will release the new “CLASSIC FROST” at the official online shop “HUMBLE RICH Jingumae”, which will open at the Jingumae intersection on December 30th.
Official website: https://www.humble-rich.jp/
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The new item from Humble Rich’s representative series “Classic” is the new item “Frost” that shines elegantly while being gorgeous. Frost processing is used to create fine unevenness on the bezel surface. Diffuse reflection of light creates a sparkle like jewelry.
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WBB0289-002
The main sales stage will be “Humble Rich Jingumae”, which will open at the Jingumae intersection on December 30, 2022. We will sell the entire lineup including new works.
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During the period, you will receive an original HUMBLE RICH stand as a purchase privilege.
Humble Rich whose charm deepens as you touch it. This is your chance to experience the outstanding texture of carefully selected materials, the easy opening and closing system, and the belt exchange system. [Image 4
New work overview
-Brand name: HUMBLE RICH
●Product name: CLASSIC FROST
WBB0289-002 (41mm) / WBB0290-002 (45mm)
●Price: ¥99,000 each (tax included)
●Type: Smart watch wear
● Compatibility: Compatible with Apple Watch Series 7 and 8. -Size: 2 sizes for 45mm model and 41mm model
-Release date: December 30th
-Sales location: directly managed SHOP, official online shop ● Official online shop: https://www.humble-rich.jp/
December 30th OPEN! Overview of directly managed SHOP “HUMBLE RICH Jingumae” [Image 5
●Store name: HUMBLE RICH Jingumae
●Schedule: December 30, 2022 OPEN
● Contents: Selling the entire lineup including new works
Location: 6-4-1 Jingumae, Shibuya-ku, Tokyo Harajuku Hakkakukan 1F (Meiji Jingumae intersection)
Business hours: 11:00-20:00 (10:00-20:00 on Sundays and public holidays) *Closed on January 1
● Contact: 03-6758-9817
Product Features
1. Frost processing
Frost processing is used to create fine unevenness on the bezel surface. Diffuse reflection of light creates a sparkle like jewelry.
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WBB0289-002
2. Use recycled stainless steel
Recycled stainless steel “316L” is used for the case. It is a high-grade material used for luxury watches and medical equipment.
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WBB0289-002
3. Strap made of recycled rubber and Italian leather
The part that touches the skin is made of rubber, so it is not affected by sweat, and the front side is leather-like, giving it a luxurious feel.
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WBB0289-002
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WBB0289-002
“Humble Rich” turns your smartwatch into a unique accessory
[Video 4: https://prtimes.jp/api/movieim.php?url=www.youtube.com/watch?v=ROVPNrssjRY] Humble Rich is smartwatch wear to dress up the smartwatch that has become an integral part of our lives.
An Italian-born brand that proposes the joy of wearing and wearing smartwatches without compromising their functionality.
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The brand is handled by Ruben Tomella, who took the world by storm with “Gaga Milano”. First-class aesthetics and playfulness sublimate a smartwatch, which is a practical product, into a lifestyle tool. The brand will start in December 2022. Deployment began in Italy and Japan. [Image 11
Change your Apple Watch with a unique tool-free mechanism
1. Prepare an Apple Watch and Humble Rich case.
2. Attach a belt to the Humble Rich case. You can easily do it with one touch. 3. Put the Apple Watch into the Humble Rich case. No tools required. 4. Change clothes in as little as 10 seconds.
[Video 5: https://prtimes.jp/api/movieim.php?url=www.youtube.com/watch?v=0EeYhlm3qSs]
designer profile
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Ruben Tomella
Born in 1974 in Lodi, Italy. Having been born as the son of his father’s watch strap manufacturing company, he gained a wide range of experience in product design from an early age. His passion for watches began when he was 14 years old, and after graduating from university, he worked at the family business, deepening his experience and exploration. In 2000, he opened his own jewelry shop and sells many brands. In 2004, he established GaGa Milano. With its original and unique design, “GaGa Milano” quickly became popular in Europe, the Middle East, Asia, America, etc., and gained international acclaim. And in 2022, we started a new brand “HUMBLE RICH” as a wearable case for smart watches.
[Video 6: https://prtimes.jp/api/movieim.php?url=www.youtube.com/watch?v=xhSyM8cebcc]
Origin of HUMBLE RICH
HUMBLE RICH = humble richness
At first glance, they may appear to be contradictory elements, but That is the purpose of this brand. Being humble means having a strong sense of who you are and being able to assert yourself without flaunting it.
And to have such a creative inner side is rich in itself.
Humblerich is also the attitude that adults should have.
point
1, High design by Italian designer
Created by the famous Italian designer Ruben Tomella, this
one-of-a-kind design combines design and functionality by fusing the elegant design unique to Italians with creativity that enriches everyday life. is. An original dial is also available.
2, no tools required, installed in 10 seconds.
Apple Watch Belt exchange system “plug&rich”
1. Case opening and closing system “plug&rich Watch”
A mechanism that allows you to open and close the case with one touch. You can easily change clothes without tools.
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2. Belt removal system “plug&rich Band”
The belt can be attached and detached with one touch. You can change the look of your watch without any tools.
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3. Sustainable according to European SDGs standards
Aiming to reduce the environmental impact as much as possible, we also consider the materials and production processes used for products and packaging. We use recycled stainless steel, recycled aluminum, recycled fabrics, recycled carbon and green ceramics.
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[About Ueni Trading]
A trading company specializing in fashion that also has manufacturing functions, mainly dealing in the fields of watches, cosmetics, and clothing.
We have a reputation for meticulous store follow-up and brand development, and many famous overseas brands have appointed us as their Japanese agent.
Many famous overseas watch brands such as American “Timex”, Italian “Versace (watch)” “Furla (watch)”, German “Zeppelin”, British “Ted Baker (watch)” and “Henry London” We handle We are a leading company in brand distribution, boasting of dealings with 800 companies and 8,000 stores nationwide, with familiarity with a wide range of channels, including department stores, select shops, home appliance stores, and various specialty stores. From 2022, we will start handling “Adidas Originals (watch)”.
Details about this release:
https://prtimes.jp/main/html/rd/p/000001152.000025284.html