IDEATECH Co., Ltd.
[Marketing measures are different for those who have achieved their goals and those who have not achieved them? ] Compare the actual marketing situation of BtoB companies in the first half of 2022 by those who achieved KPI and those who did not
~ As a marketing channel that did not produce results, companies that achieved KPIs responded “advertising”, but companies that did not achieve KPIs responded “PR” ~
IDEATECH Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director: Tomoo Ishikawa), which operates the fastest domestic research PR “Resapie (R) ️” (https://research-pr.jp/material), We conducted a comparison survey of 111 marketing personnel from BtoB companies who achieved their targets and 103 marketing personnel from BtoB companies who did not achieve their goals in the first half of the year. i will let you know.
▼ Download the comparison of the actual marketing situation of those who have not achieved / achieved the lead acquisition KPI:
https://research-pr.jp/dl-031/?utm_source=pr_221208
Survey outline
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Survey overview: Comparison survey of those who have achieved and failed to reach their marketing goals in the first half of 2022 Survey method: Internet survey planned by IDEATECH’s research PR “Resapie (R) ︎” Survey period: October 27, 2022 to October 28, 2022
Valid responses: 111 marketers from BtoB companies who achieved their targets in the first half of the year and 103 marketers from BtoB companies who did not achieve their targets in the first half of the year
*Composition ratios are rounded off to the second decimal place, so the total does not necessarily add up to 100.
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Click here for a comparison of the actual marketing situation of those who have not achieved / achieved the lead acquisition KPI
▼ Download the comparison of the actual marketing situation of those who have not achieved / achieved the lead acquisition KPI:
https://research-pr.jp/dl-031/?utm_source=pr_221208
-Comparison contents-
・Comparison of the degree of achievement of the lead acquisition KPI for the lead acquisition KPI in the first half of FY2022 for those who achieved / did not achieve the lead acquisition KPI
・Comparison of lead acquisition KPI achievement/non-achievement factors (external factors)
・Comparison of lead acquisition KPI achievement/non-achievement factors (internal factors) for non-achievement of lead acquisition targets
・Comparison of whether lead acquisition KPI
achievement/non-achievement is largely due to internal or external factors
・Comparison of channels that produced results among implemented measures for lead acquisition KPI achievement/non-achievement ・Comparison of channels that did not produce results among the implemented measures for those who achieved / did not achieve the lead acquisition KPI
・Comparison of channels to focus on in the second half of FY2022 for those who achieved/not achieved the lead acquisition KPI
*A part of the comparison is shown below.
If you would like to know the full survey results, please download the document from the link above.
47.6% cited “competitive situation” as external factors for not achieving lead acquisition goals, and 55.9% cited “social/market factors” as external factors for achieving goals.
When asked, “Q2. What do you think are the factors behind achieving or failing to achieve your lead acquisition goal? Please tell us all of the external factors that apply. (Multiple answers allowed).” 111) are 55.9% for “social/market factors,” 42.3% for “competitive conditions,” and 40.5% for “temporal factors.” 44.7% answered “social/market factors” and 25.2% answered “external technical factors”.
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-Accomplished companies (n=111)-
・Social/market factors: 55.9%
・Competitive situation: 42.3%
・Time factors: 40.5%
・External technical factors: 34.2%
・Economic factors: 25.2%
・Political factors: 20.7%
・Other: 1.8%
・ Nothing in particular: 2.7%
-Unattained companies (n=103)-
・Competitive situation: 47.6%
・Social/market factors: 44.7%
・External technical factors: 25.2%
・Economic factors: 23.3%
・Time factors: 19.4%
・Political factors: 17.5%
・Other: 7.8%
・ Nothing in particular: 1.0%
43.7% of the internal factors for not achieving the lead acquisition target, “lack of budget/funds,” and 48.6%, the internal factor for achieving the lead acquisition target, “securing human resources,” were the most common.
When asked, “Q3. What do you think is the reason why you achieved or failed to achieve your lead acquisition goal? Please tell us all of the internal factors that apply. (Multiple answers allowed).” 48.6% answered “securing human resources”, 43.2% answered “changes in internal technology and technology”, 41.4% answered “implementation of new channels and new measures”, and unachieved companies (n=103) 43.7% answered “Insufficient”, 34.0% answered “Changes in internal technology and technology”, and 32.0% answered “Failure to launch new channels and new measures”.
[Image 3
-Accomplished companies (n=111)-
・Securing human resources: 48.6%
・ Changes in internal technology and technology: 43.2%
・Implementation of new channels and new measures: 41.4%
・Securing budget and funds: 36.0%
・ Change in marketing policy: 32.4%
・ Change in knowledge: 23.4%
・Other: 3.6%
・ Nothing in particular: 1.8%
-Unattained companies (n=103)-
・Insufficient budget/funds: 43.7%
・ Changes in internal technology and technology: 34.0%
・Failure to launch new channels/new measures: 32.0%
・ Change in knowledge: 31.1%
・Lack of human resources: 27.2%
・ Change in marketing policy: 17.5%
・Other: 6.8%
・ Nothing in particular: 1.9%
Comparing “external factors” and “internal factors” in terms of the impact on lead acquisition, respondents answered that “internal factors are greater” for both goal achievement and non-achievement. “Q4. Which do you think is the most important factor for achieving/not achieving your lead acquisition goal, ‘external factors’ or ‘internal factors’?” 39.7% of the companies that achieved the goal (n=111) answered that “external factors are greater”, 42.3% said “internal factors are greater”, and those that did not (n=103) said “external factors 21.4% of respondents answered that “Internal factors are greater” and 59.2% answered that “Internal factors are greater.” [Image 4
-Accomplished companies (n=111)-
・External factors are larger: 39.7%
・Internal factors are larger: 42.3%
・ Exactly the same external and internal factors: 17.1%
・ Neither external factors nor internal factors have any influence: 0.9% -Unattained companies (n=103)-
・External factors are larger: 21.4%
・Internal factors are larger: 59.2%
・ Exactly the same external and internal factors: 15.5%
・ Neither external factors nor internal factors have any influence: 3.9% *The above is only part of the comparison.
If you would like to know the full details of the comparison, please download the document from the link below.
▼ Download the comparison of the actual marketing situation of those who have not achieved / achieved the lead acquisition KPI:
https://research-pr.jp/dl-031/?utm_source=pr_221208
The definitive version of fact-based PR! About “Resapie (R)︎” that allows you to quickly conduct questionnaire surveys
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Complete request-type research PR “Resapie (R)︎” is a one-stop service that quickly obtains backing and publicizes research results. Since survey data is taken from n=100, the speed is fast and the price is reasonable. PR is possible from 10 business days (*Our work days after the plan is confirmed).
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https://research-pr.jp/posts/sc-220115/?utm_source=pr_221208 Company Profile
Company name: IDEATECH Co., Ltd.
Representative: Tomoo Ishikawa, Representative Director
Location: Maison Aoyama 1001, 2-7-26 Kita-Aoyama, Minato-ku, Tokyo 107-0061 Date of establishment: February 2010
Business: PR consulting service, research PR “Resapie (R) ︎” business, report PR “Repoppy (R) ︎” business
URL: https://ideatech.jp
Details about this release:
https://prtimes.jp/main/html/rd/p/000000059.000045863.html