Karcher Japan Co., Ltd.
Karcher Japan Co., Ltd. 2023 New Year’s remarks
“Value required for cleaning”
I wish you all the best in the new year.
Last year, the unstable international situation increased global price pressures and slowed consumer spending. In Japan, economic activity resumed as a result of curbing the spread of the new coronavirus, but domestic consumption stagnated due to rising prices of raw materials. In the cleaning industry, with COVID-19 has become established, and new lifestyles have become commonplace in various areas, and I feel that there are more situations where something different from the values that have been used so far is required. A high awareness of hygiene management has become commonplace, and the value of cleaning has changed to the realization of a safer, more secure and healthy life. It is precisely because of this situation that we would like to contribute to the realization of a healthy and prosperous life by accurately grasping the needs of cleaning, utilizing the technical capabilities and know-how unique to us as a cleaning equipment manufacturer, and the knowledge we have cultivated in the global market. I think.
In the household sector, we will strive to expand our customer platform and acquire new customer segments by introducing Japan Project products, which were developed mainly to meet the needs of indoor cleaning in Japan. In addition, with the rapid expansion of the online market, it is essential to improve the online brand experience and enhance convenience. In the commercial field, we will focus on the floor care market and promote the introduction of autonomous floor cleaning robots. We will provide innovative solutions to help solve these problems.
Karcher Japan will celebrate its 35th anniversary in January 2023. In order to continue to provide services that are close to everyone, we will once again return to the basics and practice management based on “customer centricity”. In addition, as awareness of sustainability has increased in recent years, Karcher Japan will continue to actively engage in SDGs-related activities such as energy conservation and social contribution activities in order to further increase the trust of customers.
We look forward to your continued guidance and encouragement this year as well. 2023 New Year’s Day
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Karcher Japan Co., Ltd.
Representative Director and President
Mark Van Ingelgem
About Karcher Japan Co., Ltd.
Karcher is the world’s largest cleaning equipment manufacturer born in Germany. We have 3,000 types of cleaning equipment, including high-pressure washers, floor washers, sweepers, wet and dry cleaners, and steam cleaners, all of which are used all over the world. Utilizing these technological development capabilities, we also clean and restore world-famous buildings and statues, such as the Statue of Liberty in New York, the Brandenburg Gate in Berlin, the Christ statue in Rio de Janeiro, and the monuments in Hiroshima Peace Memorial Park. .
Kärcher Japan was established in 1988 as our 18th local subsidiary. Since then, we have established bases all over the country and have built and expanded our sales and service networks. As social contribution activities, in 2000, he created 9 monuments in the Hiroshima Peace Memorial Park, and in 2008, he used the walls of the Matsuda River Dam in Tochigi Prefecture as a canvas to clean off dirt with a high-pressure washer to create an eco-art. In 2010, we successfully carried out a cleaning project to wash and regenerate the “Nihonbashi”, which is an important cultural property of the country. In 2021, we implemented a cleaning project at the Nagasaki Atomic Bomb Museum, and in 2022, the “Peace Pond” and “Prayer Fountain” in Hiroshima Peace Memorial Park.
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