Komehyo Holdings Co., Ltd.
Sustainable jewelry “mi luna” first deployed at a pop-up store sponsored by Adastria’s sustainable lifestyle brand “O0u”
Sales of Christmas limited sets and custom jewelry orders December 15th (Thursday) to 28th (Wednesday), 2022 Tamagawa Takashimaya S・C
Developed by KOMEHYO Co., Ltd. (KOMEHYO), which operates one of Japan’s largest reuse department stores, and Smart Media Co., Ltd., which operates a media business that utilizes technology, upcycles natural stones and pearls to create new forms. Seta sustainable jewelry “mi luna” will be held at Tamagawa Takashimaya Shopping Center for 14 days from December 15th (Thursday) to 28th (Wednesday) at the lifestyle brand “O0u”. It will be sold at the pop-up store sponsored by Zero You).
In addition to the regular lineup, you can actually see the Christmas limited set that was pre-sold at the miluna official online store (https://shop.miluna.tokyo/) from December 1st (Thursday). We will also accept orders for “custom jewelry” for a limited time of 5 days. [Image 1
Background of lifestyle brand “O0u” pop-up store development “O0u” developed by Adastria subsidiary “ADOORLINK” is a D2C lifestyle brand aiming for “a sincere and friendly global lifestyle from Japan for yourself and the earth”. We are committed to sustainable materials and manufacturing technologies such as naturally derived fibers and recycled fibers such as wood pulp, and we are working on environmental considerations such as disclosing CO2 emissions and water usage for all items.
The development at the “O0u” pop-up store this time is a sustainable initiative that can reduce environmental impact and labor problems by upcycling mi luna’s once-shining natural stones and pearls and recreating them into new forms. You agreed and made it happen. During the exhibition period, in addition to standard items, there will be three types of “Christmas limited sets” that combine natural stones and pearl items, and “custom jewelry” where you can choose your favorite natural stones and items to make only one jewelry in the world. We also accept orders for.
As a reward for yourself who worked hard for a year or as a gift for someone special, we will deliver items that color the Christmas season from two sustainable brands.
“O0u” pop-up store overview
Deployment period: December 15th (Thursday) to 28th (Wednesday), 2022 Business hours: 10:00-20:00
Location: Tamagawa Takashimaya S/C South Building 1F POPUPSQUARE “O0u” pop-up store
Accepting custom jewelry orders: December 15, 17, 18, 24, 25
■ Introduction of pop-up store products
1).Christmas limited set
From December 1st (Thursday), 3 types of Christmas limited sets that have been pre-sold on the mi luna official online store will appear for the first time at the store.
A great value set of 2 types of jewelry, such as a drop ring with a large natural stone that enhances your mood, and a pearl piercing that wraps around your entire face in a luxurious atmosphere.
* Limited quantity, it will end as soon as it runs out.
Deployment period: December 15th (Thursday) to 26th (Monday), 2022 A: K10 amethyst drop ring (oval) + K10 Akoya pearl gold bar earrings ¥79,200 (tax included)
B: K10 citrine drop ring (oval) + box chain necklace (gold) ¥55,440 (tax included)
C: K10 Akoya pearl ring + K10 1dot Akoya pearl earrings ¥ 61,380 (tax included) [Image 4
2.) [Limited to 5 days] Only one “custom jewelry” order in the world For 5 days only during the exhibition period, you can choose your favorite loose (natural stone) and items (pierced earrings, rings, necklaces), and we will accept orders for “custom jewelry” that can make only one jewelry in the world.
Custom jewelry made with your favorite natural stone
Schedule: December 15th (Thursday) 10:00-15:00
17th (Sat) 12:00-15:00
18th (Sun) 12:00-15:00
24th (Sat) 11:00-13:00
25th (Sun) 11:00-13:00
Material: K10 yellow gold
Amount: Earrings from ¥44,000 (tax included)
Ring ￥77,000 (tax included)～
Necklace from ¥55,000 (tax included)
Scheduled delivery: About 2 months after the pop-up store ends 3).Other product lineup
We selected high-quality natural stones and pearls in various colors to match the simple and sophisticated items of “O0u”, which can be worn in a variety of ways. In addition, materials such as K10 yellow gold and 925 silver are used, so you can use it for a long time with peace of mind.
Sustainable jewelry “mi luna”
“mil luna” is a fashion initiative aimed at “sustainable production and consumption” that has been attracting attention in recent years. It is a jewelry brand that started in Taking advantage of the “remake jewelry” technology that started in 2011, we launched it as a jewelry brand that “focuses on manufacturing and contributes to the handing down of craftsmanship techniques.” Based on the idea that “natural stones, which are gifts from the earth, should be handed down from person to person over time and continue to shine,” the colored stones purchased at KOMEHYO are designed so that you can feel the charm of the stones themselves, and It has been reborn as a product with a simple design that enhances the fashionability of jewelry.
Official Instagram: https://www.instagram.com/miluna_jewelry
Komehyo Co., Ltd. Company Overview
Company name: Komehyo Co., Ltd.
Representative: Takuji Ishihara, President and CEO
Head office location: 3-25-31 Osu, Naka-ku, Nagoya, Aichi Prefecture Date of establishment: May 2020
Komehyo is working to improve the value of the reuse market in order to make reuse more accessible, convenient, and safe. By carefully performing authenticity judgments, quality checks, product
maintenance, etc. by professional appraisers and reuse tech such as AI, we provide the market with confidence in our independently procured products. Aiming for a seamless shopping experience between offline and online, we will raise the standards of the reuse market as a whole and realize a sustainable society by creating the “curiosity” of customers and society.
Details about this release: