Lego Japan Co., Ltd.
Lego (R) Art Katsushika Hokusai-Thirty-six Views of Mt.Fuji The Great Wave off Kanagawa-On sale February 1, 2023 (Wednesday) Homage to world-famous Japanese art works from the Edo period
Propose a new relaxation method for adults who answered that 90% of them feel stressed on a regular basis
LEGO Japan Co., Ltd. (located in Minato-ku, Tokyo, hereinafter referred to as LEGO Japan) is a LEGO (R) art for adults that reproduces one of the most well-known Japanese art works Katsushika Hokusai-Thirty-six Views of Mt. The Great Wave off Kanagawa will be on sale from February 1, 2023 (Wednesday).
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Katsushika Hokusai’s Thirty-six Views of Mount Fuji: The Great Wave off Kanagawa is one of the most well-known and influential works of Japanese art. We continue to create waves of creativity within. The LEGO Group pays tribute to this world-famous masterpiece and its nearly two-century history, reconstructing the iconic masterpiece in the form of LEGO (R) art, and providing art and Japanese culture lovers with a relaxing assembly experience. It provides an ideal display for the occasion and your home.
Since the early 1830s when Katsushika Hokusai created the original woodblock print of “Thirty-six Views of Mt. It continues to be reproduced. It depicts Japan’s representative mountain, Mt.Fuji, on the other side of a large wave covering a group of small boats. In 2023, when this set is released, Mt. Fuji will celebrate the 10th anniversary of its registration as a World Cultural Heritage Site. This set has been reconstructed as a new 1,810-piece LEGO (R) art set using layers and elements of various shapes to express the lines and depth of Hokusai’s original drawings.
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According to the LEGO (R) Group’s global survey “Play Well 2022 Report*”, most adults (93%) feel stressed on a regular basis and are looking for new ways to relax (80%). became clear. Most people (92%) want to relax and find their flow through activities related to their hobbies and interests.
*”Play Well 2022 Report” details (English):
www.LEGO.com/aboutus/news/2022/october/getting-hands-on-to-help-switch-off With this set, art fans and Lego (R) fans can find their own flow while assembling by listening to the included special soundtrack while looking at the instructions in the premium booklet that details the original drawings.
・Podcast: www.lego.com/qr/art/sound/31208
-Comment from Lego Group Designer Annemette Baaskjær Nielsen- “We are delighted that fans of art and Japanese culture will have the opportunity to immerse themselves in this relaxing project of recreating the iconic ‘Thirty-six Views of Mount Fuji: The Great Wave off Kanagawa’ housed in a LEGO art set. I think, the set offers plenty of ways for fans to relax and find their own flow, not just immersing themselves in the process of building, but also how the pieces are constructed. It opens your eyes to Hokusai’s instantly recognizable original paintings and the rich history spanning nearly 200 years.” ■ Product overview
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■ Lego (R) art
A series designed for adults who love art, it brings new creative experiences to adults as content to forget reality and enjoy relaxing hobby time.
Click here for details on LEGO (R) art:
https://www.lego.com/ja-jp/themes/art/about
■ “Adult Lego” that adults are also addicted to
Lego Japan provides content for adults to enjoy their own hobbies away from reality. creating time. LEGO (R) products for adults are on sale at LEGO (R) brand stores nationwide, including LEGO (R) brand stores guided by staff with extensive product knowledge.
Click here for details on LEGO (R) products for adults:
https://www.lego.com/ja-jp/categories/adults-welcome?cmp=SHOP About the LEGO (R) store
The Lego (R) Store is a Lego (R) brand store that is expanding globally. In addition to a wide range of product lineups unique to brand stores, such as Lego (R) Store limited items and goods, there is also a “Pick a Brick” where you can choose and purchase parts of your favorite color and shape. , “Build a Minifigure” where you can combine your favorite parts to create your own minifigure, and a play corner where you can experience playing with Lego (R) blocks.
In addition, the LEGO (R) store has displays that incorporate the latest digital technology such as AR, staff with extensive knowledge about how to play with LEGO (R) blocks and products, monthly event “Monthly Mini Build”, etc. We have prepared elements that allow you to experience various products. Please visit us not only for purchasing products, but also as a destination that you can enjoy with your family.
List of LEGO (R) stores nationwide: https://www.lego.com/ja-jp/stores ■ About the LEGO Group
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Through the power of play, the mission of the LEGO Group is to nurture future leaders who will create the world of tomorrow. The LEGO System in Play, which consists of LEGO (R) blocks and basic parts, is a play tool that allows anyone from children to adults to create things as they wish, change the shape as they like, and create new things. The LEGO Group was founded in 1932 in Billund, Denmark. The founder is Ole Kiak Christiansen. The name Lego comes from the Danish word LEg GOdt, which means “play well”.
Today, the LEGO Group, which continues to be a family-run business with headquarters in Billund, sells its products in more than 130 countries around the world.
LEGO Japan Official Twitter: https://twitter.com/LEGO_Group_JP Lego Japan Official Instagram: https://www.instagram.com/legojapan_official/ Lego Japan Official Facebook: https://www.facebook.com/legojp/ LEGO, the LEGO logo and DUPLO are trademarks of the LEGO Group. (C)2023 The LEGO Group
-Inquiries from general consumers regarding this matter-
LEGO (R) Consumer Service
URL: www.LEGO.com/service
Details about this release:
https://prtimes.jp/main/html/rd/p/000000128.000048417.html