LiLi Co., Ltd.’s career education method won the 12th “Career Education Award” sponsored by the Ministry of Economy, Trade and Industry!
The female career education method “THE POTENTIAL” for future key persons provided by LiLi Co., Ltd. (Location: Minato-ku, Tokyo, Representative Director: Emi Hirooka), a human resources development company that maximizes the potential of women, Received the Career Education Award from the Ministry of Economy, Trade and Industry.
What is the Career Education Award?
The “Career Education Award” sponsored by the Ministry of Economy, Trade and Industry was established in 2010 with the aim of spreading these activities by honoring the results of excellent educational support activities by companies, etc. and sharing them widely with society. This time, the 12th time, we received an award for evaluating the female career education method “THE POTENTIAL” provided by LiLi Co., Ltd.
(https://www.meti.go.jp/press/2022/12/20221216003/20221216003.html) The content of the program, which gradually acquires the skills necessary for women to play an active role at the center of society, demonstrates their potential, and eventually becomes a key person, was highly evaluated, and it will also contribute to the development of a diverse society in the future. The award was given in recognition of the fact that it is such a program.
What is “THE POTENTIAL”, a female career education method for future key persons?
This is a female career education method independently developed by LiLi based on many years of female career education know-how, and more than 24,000 people have already taken it.
In modern Japan, in addition to being the worst developed country in terms of low self-esteem, women are 7.5% lower than men, making it a major social issue that hinders women’s social advancement. It is Under these circumstances, we are approaching an era in which both men and women can play an active role at the center of society.
However, the reality is that gendered innovation has not yet been achieved in business and education. Business has been run mainly by men, and there are areas where the evaluation and utilization of the female brain is unexplored. Along with that, there is a current situation where education is not updated.
When considering diversity, I believe that there is a way for women to play an active role in business by making use of the characteristics of the female brain, rather than doing business with the same thinking as men. has not been established. Therefore, our company thought that it was necessary to reform the education of women, which led to the development of “THE POTENTIAL”.
In fact, test results have shown that the majority of women who have taken “THE POTENTIAL” are thinking about advancing their careers. Of the 100 participants, 13% said they wanted to improve their careers (willingness to be promoted), but after taking the course, 93% responded that they wanted to improve their careers.
We believe that our method can greatly contribute to producing women who will shape Japan in the future, such as increasing the number of female managers in companies based on the Act on Promotion of Women’s Participation and Advancement in the Workplace and producing female entrepreneurs.
We are currently receiving inquiries from companies and universities that are considering various introductions, but we plan to release a further updated women’s education service in 2023. We are planning to add a function that will surely encourage growth by providing an educational program that suits each person based on more detailed personalized data through a self-developed potential diagnosis. The world that LiLi Inc. aims for
LiLi Co., Ltd. has a mission of “supporting women’s empowerment and building the future of Japan”, and aims to create “a world where everyone can expand their potential and live dignifiedly”.
As one of them, we have established the “Next Generation Women’s Active Support Project”, in which part of the educational expenses for female employees will be allocated to the educational expenses of female students who aim to advance their careers in the next generation.
The results presentation by the female students of the LiLi STYLE Academy will be held on Sunday, January 22, 2023, with companies that support and support this initiative serving as judges. increase. Participating companies will also receive benefits such as the use of potential diagnosis tools and the provision of discount services for welfare benefits. increase. Please feel free to contact us if you are a company that would like to support us.
Company name: LiLi Inc.
Established: March 10, 2014
Representative Director: Emi Hirooka
Capital: 79,253,790 yen
Business description: A human resources development company that maximizes the potential of women
◆ Women’s career education method “THE POTENTIAL” for future key persons ◆High career development business school “LiLi STYLE Academy” Head office location: VORT Nogizaka I 1F, 7-2-29 Roppongi, Minato-ku, Tokyo 106-0032
Press contact: Mikami
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