Media Brain Co., Ltd.
The TikTok project of the dating matching app “CoCome” based on the concept of “I want to meet safely now” has exceeded about 1.85 million views!
Global marketing company “Media Brain Co., Ltd.” plans and promotes TikTok!
Global marketing company Media Brain Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative: Keon Nishitani) is GoFresh Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative: Takahiro Goto) We planned and promoted TikTok with the aim of increasing the number of DLs of the love matching app “CoCome” (https://www.cocome.app/en) operated and improving awareness among young people.
App promotion based on the themes of “stress-free” and “safety”
Media Brain Co., Ltd. received a request from GoFresh Co., Ltd., which operates “CoCome”, and proposed an app appeal based on the two themes of “stress-free” and “safety” listed below.
1. Promoting a love-hunting matching app that allows you to meet young people in a stress-free manner
・There are many university students and young people who use this facility, and there are many beautiful men and women.
・ Easy to use, you can meet properly.
2. Although it is still not well known, it is actually a very good matching app. ・There is a “Coco Talk” function that can be used like an anonymous SNS. ・The privacy protection function that you can easily start is also substantial, so you can use it with confidence.
Casting a total of 3 TikTokers who are popular with young people and can demonstrate good compatibility with romance, single men and women aged 18 to 26 (college students, new members of society), SNS active and social layer We planned the promotion of the app centering on the main target and the theme with the unique sense of the creator. As a result, the total number of organic views exceeded 780,000 during the two-week implementation period, and from this figure, the estimated value of SparkAds views for TikTok was calculated based on the distribution amount / IMP performance.
It started in November 2022, and as of December 19th, the total number of views has exceeded about 1.85 million!
SparkAds is one of the TikTok ad distributions, where the organic posts distributed by creators are turned into ads, and since the ad distribution is performed from the creator account, it will be a user-friendly ad and higher engagement can be expected.
Because they are of the same generation. I can’t help but want to try it! Constructed with a unique sense
Creators of scenario-type and trend-type genres, such as “ Dokkiri who uses a matching app next to her boyfriend ”, “ A big reversal play of a woman who pulled out at a joint party ”, and “ The end of a boyfriend who met on a matching app ” produce creatives.
Casting that makes use of planning skills and connections for Generation Z/young people
In about a month and a half, it was played about 1.85 million times, and it was designed to create opportunities for many young generation Z to think, “I want to try the app!” We built a “Japan Gen-Z Planner Team” centered on Generation Z, and succeeded in planning and casting for the same generation from the perspective of the same generation. About Go Fresh Co., Ltd.
“CoCome” is a love-hunting matching app that allows you to have a stress-free and safe love-hunting. Equipped with the industry’s first “vanish” function that allows one-time viewing for only 7 seconds, it realizes both fun and privacy protection at the same time. In addition, since 24 partners are recommended every day, you can meet a partner who is compatible with you without hesitation in a shorter time. In addition, it is equipped with a “Coco Talk” function that allows you to connect with topics like an anonymous SNS with your profile kept secret. Create a healing space for
Company name: Go Fresh Co., Ltd.
Representative: Takahiro Gozu
Location: 8-4-14-8F Akasaka, Minato-ku, Tokyo
Business: Love matching app “CoCome”
Date of establishment: April 15, 2016
About Media Brain Co., Ltd.
Media Brain Co., Ltd. is a global marketing firm that mainly supports Japanese companies expanding overseas and overseas companies expanding into Japan. Since our founding, we have expanded our business to 5 bases around the world, mainly in Asia, and about 15 global human resources are active in realizing global business and creating a global company. (Currently expanding bases and members)
Founded and established in Japan in September 2021, with a focus on global marketing business. In addition, as a brand business, based on the concept of “From Japan to the world” and “Modern Japanese”, we will develop brands of Japanese products for overseas markets that combine the charm and value of Japan with global marketing know-how. (Scheduled to be released soon)
Kanon Nishitani, an active Harvard student/HPAIR Asia representative, will serve as the representative.
Representative: Kene Nishitani
Head office location: 5F, 2-2 Minami-Aoyama, Minato-ku, Tokyo Business: Global marketing business, brand business
Date of establishment: September 9, 2021
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