American supplement manufacturer Metagenics acquires international corporate certification “B-Corporation”
Metagenics Co., Ltd. (President: Toru Sawada, Headquarters:
Shinjuku-ku, Tokyo) has recently announced that as part of the global business activities promoted by Metagenics Headquarters in the United States (hereafter, Metagenics) Acquired the international
certification system “B Corporation” (hereinafter “B Corp”) by the profit organization B-Lab. This certification is a global
certification that can be obtained by companies that meet the strict standards set by B-Lab (the five indicators of governance, employees, community, environment, and customers). As a result, Metagenics has become one of the companies certified by approximately 5,800 companies (eg Patagonia, Danone, etc.) in 85 countries and regions around the world in the 16 years since 2006.
■ Background of certification acquisition
In recent years, there has been a growing movement among companies to promote “purpose management,” which clarifies the social significance of their existence. We have been developing our supplement business worldwide for more than 30 years. In 2019, our offices in Australia and New Zealand acquired B Corp in advance, and in 2022, we will acquire certification for our offices around the world.
■ Management’s thoughts on B Corp
Metagenics CEO Brent Eck
“B Corp’s philosophy is emotionally, culturally and spiritually aligned with the Metagenics corporate philosophy. Our certification journey has been a process of self-reflection. It was a process of thinking about what we should work on in order to demonstrate global leadership, and asking ourselves what we could improve further.” [Image 2
“The B Corp philosophy is completely aligned with Metagenics emotionally, culturally, and spiritually. Our certification journey has been an introspective process that has forced leadership across the globe to meditate on what we do well and ask ourselves hard questions about what we can do better .”
-Brent Eck, Metagenics CEO
Metagenics Co., Ltd. President Toru Sawada
As a member of Metagenics, which advocates “Help people live healthier, happier lives”, our Japanese corporation will also benefit from using this B Corp certification. It has been more than two and a half years since we started our business in Japan, and we are still immature in our organizational structure. As much as possible, I would like all employees to come together and seriously consider whether we should draw a growth trajectory.”
■ Initiatives of Metagenics “United by People, Planet, Purpose” In order to realize our purpose of “helping people live healthier, happier lives”, we are people, planet, and purpose. ) through our commitment to shaping a better future.
Our employees are what set us apart. That’s why we’ve developed programs that support employee diversity, health and well-being, and training and growth opportunities. In fact, everything we do as a business is aimed at helping everyone, from team members to customers to suppliers, live happier and healthier lives. It’s what drives us and what gets us out of bed every morning.
We believe it is the responsibility of all companies to consider their impact on the world and make it positive. It offers. That’s why we audit our facilities, improve our processes, and make extra efforts to reduce our ecological footprint.
Purpose Reason for existence:
Metagenics’ raison d’être is to help people live happier, healthier lives. We are passionate about making this happen, and we are committed to supporting like-minded non-profits (e.g., California malnutrition advocacy group Vitamin Angel, California housing advocacy group Family Forward, and poor education in Australia). We have partnered with the support group The Smith Family to provide supplements and spread our message both locally and globally. ■ Future prospects
As part of the “new capitalism” advocated by the Kishida
administration, there is also a movement to consider a “Public Benefit Corporation”, which is a legal version of B Corp certification, with the aim of promoting investment in socially good companies. Although it is different from the global standard B Corp certification, interest in social contribution companies is increasing. In addition, B Corp certification is not well known in Japan at the moment, and as of September 2022, there are 14 companies that have obtained it, but there is information that the number of companies that have obtained it is expected to increase by 2-3 times in the future. I have. In the future, as the name recognition of the B Corp certification itself increases, the understanding of our business as a certified company will deepen, and it is expected that our products will be selected. As a certified company, we will continue to work on business and collaborate with acquired companies. We will continue to actively disseminate information.
■ About Metagenics Co., Ltd.
Started business in May 2020 as the Japanese branch of Metagenics in the United States. We currently handle 15 products, mainly products focused on the gastrointestinal tract. In April 2022, Sawada assumed the position of President and Representative Director, aiming for further growth and development in the Japanese market.
Customer Inquiries: Customer Service
TEL: 03-6384-2391 firstname.lastname@example.org
■ Reference information
〇 About US Metagenics Headquarters
Based in Aliso Viejo, California, for more than 30 years since its founding in 1983, under the slogan “Genetic Potential through Nutrition, Personalized Lifestyle Medicine”, we have developed natural ingredients based on nutrigenomics* and functional medicine. As much as possible, we have been working on a business that focuses on “making nutrition useful in medicine” through product manufacturing that sticks to high quality control. Currently, we are expanding our business to South America, Australia, and Asia, starting with North and Central America and Europe, and continuing to grow into a global company.
Head Office HP: https://www.metagenics.com/bcorp (English)
* Nutrigenomics: A study that explores the relationship between gene expression and dietary sources (nutrients) that determine health conditions and disease patterns
〇B-corporation Metagenics Australia (English)
https://www.bcorporation.net/en-us/find-a-b-corp/company/metagenics-australia 〇 Nihon Keizai Shimbun September 26, 2022 “Implementation of stocks, social problem solving or US Patagonia heavy question”
〇 What is a good company for society and the earth? Information provision site about international company certification B Corp https://bthechgjapan.net/
〇 Ryan Honeyman / Tiffany Jana “B Corp Handbook” Value Book Publishing 2022 〇Non-profit organization 1: Vitamin Angel, an organization that supports malnutrition around the world
〇Non-profit organization 2: Australia’s poor education support organization Smith Family
〇Non-profit organization 3: Homeless housing support organization Family Forward https://www.families-forward.org/our-story-mission-vision-values/
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