Primavera Co., Ltd.
Mitsuhide Yoshikawa, a self-proclaimed “garbage hermit” who has picked up 1 million pieces of garbage in 8 years and has an annual turnover of 4.7 billion yen, has published his first book, “If you pick up garbage, your life may be magical♪” is a hot topic on Yahoo News. Neighbor Amazon ranking first place acquisition!
Primavera Co., Ltd. (Futo, Gunma Prefecture) has 57 bases in 4 business divisions, mainly in the northern Kanto region, and has a group annual sales of about 4.7 billion yen.
Taichi/representative Mitsuhide Yoshikawa) is a publisher from Asa Publishing Co., Ltd. (Toshima-ku, Tokyo/representative Hiroki Tagai), written by Mitsuhide Yoshikawa, “Let’s Pick up Garbage.”
Then, life might be magical ♪” was published on Thursday, December 22nd. Since it was featured on Yahoo! News on December 26 (Monday), it has become a hot topic as it has won first place in Amazon’s best-selling ranking (simple life category).
The official website of Mitsuhide Yoshikawa
■ Immediately after the release, an article was published on Yahoo News and became a big topic
On December 26th (Monday) at 6:00 am, Yahoo News published an article by Yoshikawa titled “The secret to happiness told by a president with an annual turnover of 4.7 billion who believes that picking up garbage is “the greatest act to be praised by God”. When it was published, a total of 937 comments were received, and it became “1st place in the magazine access ranking” and “3rd place in the comment ranking”, and attracted enough attention to temporarily enter the top news. More than 570,000 views of Yahoo News tweets have also been measured.
Article link: https://news.yahoo.co.jp/articles/75856280e446a30d70312c1192b933fffb13cf44 Tweet link: https://twitter.com/YahooNewsTopics/status/1607196500697960448 ■ Access to the company website increased by about 40 times and ranked first in the Amazon best-selling ranking
The company website, which receives an average of 700 hits per day, received more than 27,000 hits that day.
At the same time, the number of orders to Amazon has also increased, and it has become the number one seller on Amazon (simple life category).
*As of December 27, 18:30
■ Book overview
Title: If you pick up trash, your life might be magical♪
Author: Mitsuhide Yoshikawa
Publication date: 2022/12/22
List price: 1,818 yen (10% tax included)
Size: 1.5 × 12.8 × 18.8 cm 344 pages
Trial reading: https://www.bookbang.jp/article/745679
https://www.amazon.co.jp/%E3%82%B4%E3%83%9F%E6%8B%BE%E3%81%84%E3%82%92%E3%81%99%E3 %82%8B%E3%81%A8%E3%80%81%E4%BA%BA%E7%94%9F%E3%81%AB%E9%AD%94%E6%B3%95%E3%81 %8C%E3%81%8B%E3%81%8B%E3%82%8B%E3%81%8B%E3%82%82%E2%99%AA-%E5%90%89%E5%B7% 9D%E5%85%85%E7%A7%80/dp/4866674202/ref=sr_1_1?qid=1671611722&s=books&sr=1-1 ♪♪ Index♪♪
Chapter 1 Why I started picking up trash
Chapter 2 If you pick up trash, your life might be magical♪
■When you pick up trash, you won’t be bothered by other people’s eyes♪ ■ If you pick up trash, your frustration will decrease ♪
■ If you pick up trash, you will have a positive idea ♪♪
■ When you pick up trash, you will notice the happiness at your feet ♪ ■ If you pick up trash, you will be unconditionally considered to be a “good person”♪
■When you pick up trash, your self-esteem will increase♪
■ Picking up trash makes it easier for your dreams to come true ♪ etc. Chapter 3 Now, let’s start picking up trash♪
■ Author profile
Garbage Sennin, Primavera Co., Ltd. Chairman and CGO (Chief Garbage Officer) Born in Gunma Prefecture in 1973. Graduated from Yokohama National University. In 1998, Tone Shoten opened in Ota City, Gunma Prefecture.
In 2005, we expanded our business domain with a focus on recycling used clothing, precious metals, and bags.
In 2015, entered the osteopathic clinic business.
As of 2022, it operates 51 stores in 17 business categories in 4 business divisions.
13th consecutive year of sales and profit growth. In addition, we also develop seminars on management techniques and self-development. His lifework is picking up garbage, and he has collected more than 1 million pieces of garbage both in Japan and overseas.
Known locally as the “Garbage Picking Hermit,” he even appears on the mayor’s Twitter account. Since picking up garbage is the biggest factor in his own success, he is currently conducting lectures all over the country as an evangelist of the magic of picking up garbage.
Details about this release: