Money Forward Received “Rising Stars” at “Japan Branding Awards 2022”

Money Forward Co., Ltd.
Received “Rising Stars” at “Japan Branding Awards 2022”
Establishment and infiltration of corporate culture from the bottom up is highly evaluated

Money Forward Co., Ltd. is the largest branding company in Japan, Interbrand Japan Co., Ltd. sponsored by “Japan Branding Awards 2022”. Awarded “Rising Stars”.
[Image 1d8962-968-ddb243a08f923663044f-3.jpg&s3=8962-968-f93613d857b3e25127e8fc8e291cb95e-3900x2048.jpg
“Japan Branding Awards” is an award that evaluates companies, organizations, businesses, and services that carry out excellent branding and provides opportunities to learn about their activities in order to support further growth of companies. . Established in 2018, this year will be the 5th time.
Award-winning brands: Money Forward listing page: About money forward culture branding
In 2016, when the number of employees reached 100, in order to support further growth of the business, I thought that it was necessary to verbalize the intentions and thoughts of the management team and permeate them throughout the organization to increase the sense of unity among employees.
Therefore, we clarified our own values ​​that we would like to continue to cherish, centered on designers, and created a new vision, values, and culture centered on the mission we set at the time of our founding: “money forward. life more forward.” * has been formulated. Based on this unique corporate culture, we have established a new system to reward members who embody the culture, and we have implemented measures to spread the culture, such as conducting recruitment activities that emphasize cultural fit, to expand the circle of empathy among members. The business and organization have expanded rapidly, and even now, the number of group employees has reached nearly 2,000.
*Money Forward’s mission, vision, values ​​and culture:
Evaluation Comments
In this case, when a startup company is rapidly expanding its organization due to its success and is about to lose sight of the company’s attractiveness, employees will voluntarily take action to review the corporate culture and support management so that it can work systematically. This is the case.
There are many well-known cases where founders use their unique charm and power to sustain growth over the long term. There are not many known cases of success in activities that involve restructuring corporate culture. Such cases are considered to be healthy and desirable as a way of corporate organization, and should be widely shared as cases worth spreading to society.
Comment from Keiko Kanai, Vice President of Culture, Money Forward, Inc. [Image 2d8962-968-096d0fe933218451ce5f-0.jpg&s3=8962-968-89c89f2e1eefe962ec434682cc73f646-928x927.jpg
We are very happy that our efforts to develop our corporate culture, which is our identity, were highly evaluated at the 10th anniversary of Money Forward’s founding. Confronting the concept of “corporate culture” that has no correct answer, we believe that this initiative will surely create the foundation of the future company, and we have been conducting company-wide infiltration activities. I think there will be many obstacles to overcome in the future, but I would like to continue to question and create together what it is to be a money forward, aiming to be a company that can move the world forward. increase.
The back story leading up to winning the Japan Branding Awards and the feelings of the person in charge of the brand
Official note: [Image 3d8962-968-bee21c898631ef577ab7-1.jpg&s3=8962-968-53cb1a676d3c51dbd0f25e02a2a6813e-1600x838.jpg

About Money Forward Co., Ltd.
Name: Money Forward Co., Ltd.
Location: 3-1-21 msb Tamachi Tamachi Station Tower S 21F, Shibaura, Minato-ku, Tokyo
Representative: Yosuke Tsuji, President and CEO
Established: May 2012
Business description: Development and provision of PFM services and cloud services
Main services:
Money visualization service “Money Forward ME” Back office SaaS “Money Forward Cloud” *The company names and product/product/service names (including logo marks, etc.) listed are the trademarks or registered trademarks of their respective owners.

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