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Morpho Co., Ltd. Popular leather goods ranking announced for Z generation!

Morpho, Inc.
-Cypris-Announcement of popular leather goods ranking for Z generation! Also great for Christmas gifts! Introducing popular leather
accessories for the fashion-conscious generation.

The leather accessory brand “Cypris” will announce the “Popular Leather Accessory Ranking for Generation Z” based on the sales results until November 2022 and the questionnaire previously conducted for Cypris members!
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Morpho Co., Ltd. (Location: Ryogoku, Tokyo; CEO: Hiroyuki Ozawa), which handles planning, manufacturing, sales, and wholesale of wallets, bags, and other small leather goods. Since then, based on the concept of “manufacturing with intrinsic value that can be loved for a lifetime”, we have been making leather items that use carefully selected materials and are particular about functional beauty, and the more you use it, the more you use it. We have also won the “Department Store Buyers Award”, which is awarded to brands that are highly recommended by department store buyers, for the 17th consecutive year. People born between the late 1990s and early 2000s, currently in their teens and early 20s, are called Generation Z. It is no exaggeration to say that it is driving the consumption trends of the Reiwa era. We will introduce Cypris leather accessories in a popularity ranking format that match the values ​​of “Generation Z”, who are said to be sensitive to fashion and fashion, and to shop realistically and steadily.

Gen Z popular leather accessory ranking No. 1: Ultimately simple smartphone shoulder bag “Multi-holder Vivace”
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While there are many smartphone shoulders that can hold this and that, this multi-holder features an extremely simple design! It has a clean design with only a main compartment and a pocket for cards, and uses brightly colored leather. The secret to its popularity is its high design that accentuates your outfit.

2nd place in the ranking of popular leather accessories for Generation Z: “Watch band Cordovan Accessories” that brings out the high quality of high-grade leather “Cordovan”
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2nd place in popular ranking among Generation Z
Better things that are more like you. With that in mind, we make watch belts using high-grade leather “cordovan”. A simple design that pursues functional beauty brings out the beauty of the material. Because it is simple and high quality, you can use it for a long time without getting tired of it. In addition, it is an item that makes effective use of the scraps that are produced when making products, and the fact that it is sustainable also matches the times and the values ​​of Generation Z.

3rd place in the ranking of popular leather accessories for Generation Z: Beautiful texture like linen material “Le jute with folded gusset business card holder”
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3rd place in popular ranking among Generation Z
The business card holders of the “Rujute” series, which uses beautiful embossed leather like hemp material, are casual yet classy, ​​giving off a casual presence in the business scene. In addition, scratches and stains on the surface of the leather are less noticeable, making it easy to clean.
In Cypris, we also have various other new leather accessories. This Christmas, why not give special leather accessories to your loved ones, partners, family, friends, and people who have been indebted to you?

[Click here for details on the Z generation popularity ranking]
【Company Profile】
Company name: Morpho, Inc.
Location: 4-8-11 Ryogoku, Tokyo 130-0026
Representative: Hiroyuki Ozawa, Representative Director
Business: Planning, manufacturing, sales and wholesale of bags and small leather goods
[Brand introduction]
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A luxury leather goods brand launched by Morpho Co., Ltd., which was founded in 1995. Received department store buyers award for 17 consecutive years. Based on the basic philosophy of “manufacturing with essential value that can be loved for a lifetime”, we use carefully selected materials, stick to functional beauty, and use outstanding techniques cultivated by Japanese craftsmanship to create various leather products. We are particular about “MADE IN JAPAN” and pursue basic designs that can be used for a long time, as well as high quality and functionality.
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“Cypris” are the most beautiful butterflies in the world that live in the rainforests of Central and South America. Among the morpho butterflies with shining blue wings, the most beautiful “Cypris morpho” butterfly is a butterfly that stands alone in the natural world and is the pinnacle of beauty. The brand name was derived from the desire to constantly raise the aesthetic sense of creators and provide products that will continue to shine like Cypris Morpho butterflies in various life scenes.
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[Inquiries from customers]
Morpho, Inc.
TEL: 03-5638-6701
Fax: 03-5638-2290

Details about this release:

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