My Voice
[Survey on alternative meat] Less than 40% of people have eaten alternative meat, and over 20% in the last year. About 36% of the reasons and triggers for eating were “I tried it to see what it tasted like”, an increase from the 2020 survey
My Voicecom Co., Ltd. (Chiyoda-ku, Tokyo, President: Kazuhisa Takai) conducted the second Internet survey on “alternative meat” from December 1 to 5, 2022. We will inform you of the results of the investigation.
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■A little less than 40% of people have eaten alternative meat, and over 20% in the last year. About 36% of the reasons for eating it were “I tried it to see what it tasted like,” an increase from the 2020 survey. Over 30% said it was “for health”, and around 20% said it was “high protein and low calorie”, “healthy with texture and flavor similar to meat”, and “it was on the menu at the store”.
■ 40% of the attractive points of meat alternatives are “good for health”, “high dietary fiber intake”, “suppressed fat absorption”, “high protein and low calorie”, “healthy but like eating meat” about 20%
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[Survey method] Internet survey [Survey target] MyVoice questionnaire monitor [Survey period] December 1-5, 2022 [Number of respondents] 9,829 [Details of survey results]
https://myel.myvoice.jp/products/detail.php?product_id=29301 Use of alternative meat
Less than 40% of people have eaten alternative meat, and more than 20% in the last year. As for the meat alternatives eaten (multiple answers), 17.0% said, “I ate processed foods and side dishes made from soy meat at home or at restaurants,” an increase from the 2020 survey. 7.7% said they purchased soy meat and cooked it at home.
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Reasons and triggers for eating alternative meat
Reasons for people who ate meat substitutes in the last year (multiple answers): 35.8% said, “I tried it to see what it tastes like,” 31.7% said, “For health reasons,” and “High protein and low calorie.” ”, ”It has the same texture and flavor as meat, and is healthy”, and ”It was on the menu of a restaurant that was sold at a store” was around 20%. Compared to the 2020 survey, the number of “I tried it to see what it tastes like” has increased.
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*The continuation of the graph can be seen in [Survey result details]. [Details of survey results]
https://myel.myvoice.jp/products/detail.php?product_id=29301 Intention to use alternative meat
Less than 30% of those who intend to use meat substitutes “want to eat” or “somewhat want to eat”. Women in their teens and twenties are 40% stronger. Less than 60% of those who have eaten it in the last year, and less than 20% of those who have never used it. About 35% of non-users (total of those who “do not want to eat” and “do not want to eat very much”).
Points to consider when purchasing alternative meat
The points that people who intend to use alternative meat emphasize when purchasing (multiple answers) are: 77.4% for “taste”, 50-60% for “price” and “ingredients”, “additives”, “domestic production” and “texture”. are in the 30% range.
“Additives”, “Lack of odor” and “Ease of cooking” were higher among females, “Ingredients” and “Whether domestic or not” were higher among older females, and “Shape” was higher among females in their 40s to 60s.
Attractiveness of alternative meat
39.9% of respondents said that meat alternatives are attractive (multiple answers allowed). Around 20% answered that it gives you the satisfaction of eating meat.
Those who answered that they would like to eat meat substitutes answered that they were “healthy” and “rich in dietary fiber”, followed by “healthy but satisfying as if eating meat” and “fat “can suppress the absorption of” has risen to the top.
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*The continuation of the graph can be seen in [Survey result details]. [Details of survey results]
https://myel.myvoice.jp/products/detail.php?product_id=29301