Keifukudo Co., Ltd.
Keifukudo launches a new men’s skin care brand “Buddylas” series for people in their 20s and 30s, launching lotion, milky lotion, cleansing powder, and foaming net
~ Aiming to be a “Buddy = Buddy” for men of all generations. Pre-sale starts on Amazon only from December 27th ~
Keifukudo (Headquarters: Osaka City, Osaka Prefecture, President: Takaki Seki) is a men’s skin care brand for people in their 20s and 30s. We are pleased to announce that we will launch [Buddylas] and launch new skin care products such as lotion, milky lotion, facial cleansing powder, and foaming net. Pre-sale will start on Amazon from December 27th.
History of product development
In recent years, men’s skin care has become popular. Research firm TPC Marketing Research (Nishi-ku, Osaka) has compiled a survey result that the men’s cosmetics market in 2022 is expected to increase by 7.3% compared to 2021 to 157 billion yen. In 2021, it was 146.3 billion yen, an increase of 1.8% compared to 2020. The men’s cosmetics market has expanded approximately 1.4 times over the past 15 years. (*1) In response to these market needs and customer requests, in October 2021, Keifukudo launched the men’s skin care brand “BARONY” for people in their 40s and 50s. We have received many comments from customers saying, “I should have been more aware of beauty before I got older and started skin care from a young age.”
With the desire to provide total care for men’s lives, we have decided to launch a new men’s skin care brand [Buddylas] for people in their 20s and 30s. It took about a year from concept to realization. [Buddylas] The world that the series aims for ~Become Your Buddy. For those who are lost in men’s skin care. ~
Buddylas was born from a coined word that combines “Buddy” and “Dylan”. Aiming to be a companion for men, it has the meaning of moving forward like a wave = continuing to evolve.
Buddylas Skin Lotion
It spreads well with a thick texture and blends smoothly with the skin. A new sensation lotion that suppresses the stickiness that men dislike.
Price: 2,480 yen
Buddylas Skin Milk
It spreads well and keeps your skin moist and firm after use. This cream is perfect for dry skin as it locks in moisture.
Price: 2,480 yen
・Contains Spirulina maxima extract extracted from the oldest plant on earth, Spirulina maxima
・Contains isomerized sugar similar to the ingredients of natural moisturizing factor “NMF”
-how to use-
Please use it for moisturizing and skin care after lotion in the morning and evening.
■ Buddylas Powder Wash
Enzymes are activated when fine-grained powder face wash comes in contact with water. The fine foam unique to powder cleansing adheres to the skin, leaving the skin clean and dry after washing.
Capacity: 30g facial cleansing powder
Price: 2480 yen
Contains double enzymes of papain and lipase
-how to use-
Use it to wash your face in the morning and at night.
■ Buddylas whipping net
A foaming net with a 4-layer structure. The fine mesh allows you to create a large amount of resilient, dense and rich foam.
Price: 650 yen
-how to use-
Take an appropriate amount of cleansing powder, wet it with water and lather it up.
Amazon limited pre-sale started
[Buddylas] will be sold exclusively on Amazon as a pre-sale. We hope that men who want to start skin care for the future will be able to try [Buddylas] once.
We plan to continue to develop, improve, and evolve products that meet customer feedback and market needs. We aim to make [Buddylas] the choice of many men as their skin care partner.
Company name: Keifukudo Co., Ltd.
Head office location: Edobori Center Building 15F, 2-1-1 Edobori, Nishi-ku, Osaka-shi, Osaka
Representative: Takaki Seki, President and Representative Director Established: July 19, 2013
Capital: 2,000,000 yen
Business description: Planning and mail-order sales of health foods Company URL: https://kyoufukudou.jp/
(* 1) 2022 men’s cosmetics market analysis survey-Thorough analysis of diversifying brand strategies from “personal preference” and “solution of worries” to “self-expression”! – Quoted from
Details about this release: