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Ninja Foods 70% of people don’t eat konjac noodles or oden at convenience stores. Traditional healthy food, there is room for improvement in the method of serving

Cidecus Co., Ltd.
70% of people do not eat konnyaku noodles or oden at convenience stores. Traditional healthy food, there is room for improvement in the method of serving
A survey to explore the possibilities of traditional Japanese ingredients by next-generation food tech. A total of 1010 responses were collected.

Sydecas Co., Ltd. (reading “Sidecas”, Kakogawa City, Hyogo Prefecture, Representative Director: Masahiro Yoritama, hereinafter “our company”), which develops the next-generation food tech business NinjaFoods, conducted a survey on consumption and impressions of konjac. and collected a total of 1010 responses. As a result, 70.89% of the respondents answered that they “rarely eat” or “have never eaten” konnyaku noodles, and 65.94% of those who eat konnyaku in oden at convenience stores. On the other hand, regarding impressions of konjac, positive responses such as “low calorie” and “good texture” stand out. It turns out that there is still room for improvement in traditional methods of providing healthy ingredients.
Our core material is NinjaPaste, a unique konjac-derived material that can be transformed and integrated into various foods. are doing We collected a total of 1010 responses (attributes of gender and age according to the population composition ratio in Japan) in total through a web questionnaire.
■Survey overview
Survey method: Internet survey
Collection period: December 2, 2022 to December 3, 2022
Respondent attributes: [Place of residence] Nationwide, [Age] 20 to 65 years old, [Gender] Male and female, [Household annual income] 5 million or more
Number of samples: 505 (two-item question)
■ Survey results excerpt
We asked about the consumption frequency of various “how to eat konnyaku” such as “konnyaku noodles” and “convenience store oden”. 33.07% of people “rarely eat it” and 37.82% of them “have never eaten it” for “noodle substitute (konjac noodles)”, resulting in over 70% of people hardly eating it.
“Convenience store oden” is also 38.81% who “rarely eat it” and 27.13% who “have never eaten it”. 37.23% of the respondents answered that they would visit once (about 5 times a year).
In response to the question, “Please tell us your vague impression of konjac products (including ○○ containing konjac) in general.” Yes,” and it turned out that the majority of people have a healthy image of konnyaku.
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■ Future activities
This survey revealed that while many people regard konjac as a healthy ingredient, the frequency of eating it is lower than expected. We will continue to analyze the questionnaire and create opportunities for more people to eat konjac.
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■ NinjaFoods, a next-generation food business that goes beyond all food restrictions
There are many people in the world who have dietary restrictions such as diabetes, high blood sugar, obesity, and allergies.
Therefore, we focused on konnyaku, an ancient Japanese plant-based healthy food. We aim to realize “a world where everyone can enjoy delicious food without restrictions” by utilizing “NinjaPaste”, a material that keeps konjac paste in a unique technology, as a next-generation ingredient.
■ Next-generation konjac material NinjaPaste
NinjaPaste is a next-generation konnyaku material that has succeeded in keeping regular konnyaku in a paste form without completely solidifying it. By mixing it with other materials, it reinforces the target fibers and forms konnyaku gel, realizing strong binding molding. Therefore, it is possible to mold foods that take advantage of the goodness of the ingredients without using wheat gluten, eggs, or starch syrup.
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■NinjaFoods open innovation
If we only monopolize NinjaPaste and provide the final product, it is impossible to realize the world we aim for, “a world where everyone can enjoy delicious food without restrictions.”
Therefore, we believe that by providing NinjaPaste itself, which is the core material, to the outside, and by organizing and opening up knowledge about its utilization, it will be possible to make all kinds of food more flexible.
Currently, we are promoting the following co-creation projects with various external companies.
・ A protein bar project (https
・Free recipe release project using NinjaPaste
( ・ NinjaPaste free sample provision project for alternative protein manufacturers ( ・ Healthy Otsumami development project with university student intern ( By combining various other ingredients with NinjaPaste, it is possible to develop next-generation NinjaFoods that match various eating habits, such as low-sugar, low-calorie, allergen-free, halal-friendly, and vegan-friendly. In anticipation of the 2025 Osaka/Kansai Expo, we are disseminating various products such as SDGs diapers to the world. About NinjaPaste
Sydecas Inc.
JA Building 2F, 621 Jikemachi, Kakogawa-cho, Kakogawa-shi, Hyogo 675-0066 555-0011 2-6-18 Takeshima, Nishiyodogawa-ku, Osaka City MILAB in the Galilei Group Headquarters Building
We are pleased to announce the start of the project at Makuake for early adopters who want to try the natural nut bar that is currently under development. Click here to register → Details about this release:

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