Only Story Co., Ltd.
December 8th (Thursday) 11:00 A webinar will be held to explain “Matching Authorizers” to maximize the results of “ABM”
Resolved the problem of meeting the approver after ABM, which prevented business negotiations from progressing, in combination with approver matching
Only Story Co., Ltd. (Representative Director: Tetsuya Hirano, Headquarters: Tokyo), which operates the screening system and decision-maker matching platform “ONLY STORY” and “Chira CEO” (service site: https://onlystory.co.jp/service/) Shibuya Ward) will hold an online event at 11:00 on December 8th (Thursday), “The option of“ Matching Approval ”that maximizes the results of“ ABM ””. While “ABM (Account Based Marketing)” is attracting attention as a marketing strategy for BtoB companies, we have been implementing it for 8 years for corporate managers and marketers who are in the consideration stage before implementation and issues after implementation. Based on my experience, I will explain how to maximize the results of ABM. Background of the event
As the number of customer management methods using customer
information management tools increases, as a marketing strategy for BtoB companies in particular, we aim to maximize sales from those accounts by selecting customers who have high value for the company as target accounts. The number of companies implementing “ABM (Account Based Marketing)” is increasing.
Even within the ONLYSTORY platform, there were many voices such as “I implemented ABM but I can’t feel the effect, I don’t know if it’s suitable for my company, I’ve heard about its importance, but I don’t know where to start.”
We have a track record of supporting the resolution of marketing and sales issues faced by decision-makers at a cumulative total of more than 6,000 companies, and based on our 8 years of experience in marketing and sales targeting decision-makers, we have developed ABM measures. We planned an event to explain common problems and how to solve them, along with the introduction of and flow.
“Matching Authorizer” and “ABM” solve the problems of ABM, such as “lead time tends to be long” and “it takes time to measure the effect” by approaching the authorizer from the beginning. We will introduce unique strategies and methods of Only Story that combine
We will also explain customer acquisition cases of listed companies and leading companies in the industry.
Overview of the event
・ Date and time: December 8 (Thursday) 11: 00-12: 00
Only Story Co., Ltd.
Sales Department Manager Ryuusei Takenaka
Joined Only Story as an intern in 2019.
Launched an inside sales organization. After that, he became the top salesperson in field sales and won the company-wide annual MVP for two consecutive years in 2020 and 2021. He is currently the manager of the marketing and sales section of the company.
Company name: Only Story Co., Ltd.
Established: February 14, 2014
Representative: Tetsuya Hirano, President and Representative Director Location: 〒150-0022 Shibuya-ku, Tokyo Ebisu Minami 3-9-3 A country house 2nd and 3rd floor
Company HP: https://onlystory.co.jp/
▼Awards and commendations
2019-2022 Best Venture 100 Selection
2019 GOOD DESIGN Award “Japan’s First Business Model [Chira CEO]” 2020-2020 edition of “Best Companies to Work for” ranking in the Japan region Small category prize
December 2022 Certification as a “Great Place to Work”
15th ASPIC IoT/AI/Cloud Awards 2021 | Mission-critical ASP/SaaS Category/New Business Model Award
“Japan Subscription Business Awards 2021” Silver Award in the Business (BtoB) Category
▼ Appearance / publication
・NHK Close-up Gendai+
・Fuji TV Live News α
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