Patagonia Japan Branch December 8th (Thursday) Patagonia Provisions New release of 2 types of sake that nurtures nature

Patagonia Japan Office
December 8th (Thursday) Patagonia Provisions New release of 2 types of sake that nurtures nature

Patagonia’s food business Patagonia Provisions will release two new natural sakes on December 8th (Thursday). Natural sake, which is carefully made by hand, reflects the richness of the natural environment, such as the soil and water of paddy fields, biodiversity, and the microorganisms that live in the brewery.
The rice is cultivated in a way that is deeply focused on regenerating the surrounding ecosystems such as forests and paddy fields. Fermented using Edo period techniques with minimal artificial intervention. Brewed yeast is active, and the flavor is also affected by the weather and season.
As you uncork the Patagonia Provisions Natural Liquor collection, you’ll be transported to the true earthly spirit within. Please enjoy the complex and rich taste created by various microorganisms. [Image 1
Natural sake that reflects the richness of the natural environment, such as the soil and water of paddy fields, biodiversity, and the microorganisms that live in the brewery. Taro Terasawa
(C)2022Patagonia, Inc.

Natural sake that protects the mountains, brewed in our own mountain cedar barrels
Newly this year, -Niida Honke- (Fukushima Prefecture)’s
“Shizenshu-Yamamori” has been added to the Patagonia Provisions natural sake collection. Founded in 1711, as a sake brewery that has been making sake with natural water for 300 years without change, we have a desire to protect the mountains and the water, as well as the mellow taste unique to natural sake and the variety of ways to enjoy it. I put a message with. Both malted rice and kakemai are used Kamenoo cultivated in our own fields, and pure rice sake brewed in 80-year-old cedar barrels from our mountain. With a rice polishing ratio of 85%, it is basically dry, but with a 4-stage brewing method, it has a well-balanced finish with sweetness and umami. In order to enjoy a well-balanced and unique taste, please drink it cold or at room temperature when it is freshly squeezed to feel its freshness. In the middle of winter, when things settle down, you can enjoy it by warming it up a little so that the acid raised in the wooden barrel will stand out. We also recommend warming it outdoors.
[Image 2
Mr. Nobuhiko Niida, the 18th generation head of the family, stands in a cedar forest on his own mountain. We put effort into efforts to make wooden barrels using cedar. Masahiro Arai ‘Lai’ (C) 2022 Patagonia, Inc.
Product name: Shizenshu-Yamamori (Niida Honke)
Ingredients: rice, rice koji
Alcohol content 13%
Volume/price 720ml/2,200 yen (tax included)
Production: Niida Honke (Fukushima Prefecture)
Release location Online store, all directly managed stores
Release date: Online store 12/8, directly managed stores 12/9 (Sapporo Kita, Sapporo Minami, Hiroshima, Fukuoka 12/10)
https://www.patagonia.jp/product/PRZ03.html
[Image 3
Shizenshu – Yamamori (Niida Honke)
New product “Hand” with the message of rich nature and handwork -Terada Honke- will release a new original natural sake named “Hand”. 2021 contains the message that soil, sake, and food cannot be separated, and that everything from creating an environment that nurtures rich nature and breweries to cultivating microorganisms, to growing rice and making sake, is done by hand. It is a junmai sake that has been updated from the “Five Musumes” of the year. The koji rice is Miyama Nishiki, which was cultivated by Tetsuya Okano, a local farmer in Higashisho Town, without the use of pesticides and chemical fertilizers. Uses stork rice from Tsuboguchi Agricultural Future Research Institute. Koshihikari-based kakemai produces a well-balanced finish with a complex and diverse taste and an aroma that feels the power of the soil. Sake with a chewy quality is suitable for warming. Please enjoy it even in the field of the winter season.
Product name: Shigedo (Terada Honke)
Ingredients: rice, rice koji
Alcohol content 15%
Volume/price 720ml/2,090 yen (tax included)
Production: Terada Honke (Chiba Prefecture)
Release location Online store, all directly managed stores
Release date Online store, directly managed store 12/8 (Sapporo Kita, Sapporo Minami, Hiroshima, Fukuoka 12/9)
https://www.patagonia.jp/product/PRZ02.html
[Image 4
Shigedo (Terada Honke)
Article “Sake that nurtures nature – What is sake brewing that protects satoyama, springs, and rice fields?”
https://www.patagonia.jp/stories/sake-nurturing-nature/story-130210.html Video “Japanese Sake Nurtures Nature”
https://youtu.be/BGKfZJFLTcY
The event “Why Patagonia is natural sake?” will be held in
Shimokitazawa, Tokyo from December 9th (Friday)
In addition to introducing the natural sake and natural wines of -Niida Honke- (Fukushima Prefecture) and -Terada Honke- (Chiba Prefecture), which will be on sale from December 8 (Thursday), we will also sell books that tell environmental stories. do. On the first day of the event, a dialogue between the two breweries mentioned above and the fermentation designer will be held. On the final day, we welcomed guests such as soil ecologists, doctors, climbers, and student groups promoting the Sustainable Development Goals for a talk session on food, as well as clothing repair and upcycling with a repair truck. We will tell you why Patagonia is involved in the food business and why we chose natural sake as our first Japanese product.
[Image 5
Taro Terasawa(C)2022Patagonia, Inc. .jpg
Period: December 9th (Friday) to December 18th (Sunday)
Location: BONUS TRACK 2-36-12-15 Daita, Setagaya-ku, 5 minutes on foot from Shimokitazawa Station
Click here for event details.
https://www.patagoniaprovisions.jp/pages/sake-event
●Company profile
Patagonia International Inc. Japan Branch
Patagonia International Inc., Japan Branch
・ Location: 91-1 Kawakami-cho, Totsuka-ku, Yokohama City, Kanagawa Prefecture, BELISTA Tower Higashi-Totsuka 5F
・Date of establishment: August 23, 1988
・ Japan branch manager: Marty Ponfrey
・Patagonia Japan Official Website: www.patagonia.jp